Strong activity influence and high-quality clues will not appear out of thin air, because effective activity planning requires a lot of time and resources. Depending on the activity, the whole process can start several months in advance. In this article, we set a six-month deadline for brand activities to help brands clear up their processes and preparations. Of course, not every activity should be carried out according to this guide. Smaller or relatively private activities to promote a single event may only take a few weeks to organize; Larger online and offline mixed activities with more than 1000 people may take up to one year to prepare. The virtual lobby suggests that the brand set a target date and then calculate the estimated time of each process. The steps listed in the article can be referenced, let's take a look! Why do you need an event planning guide? Working according to the timeline of the activity plan can make the brand realize: 1. Incorporate suppliers, partners and sponsors into the company before the deadline. 2. Make a clear timetable for employees and all third parties, so that they know what needs to be done, where to go and when to be free. 3. Manage your team better and let everyone know their goals and expectations. 3. Adapt to any last-minute changes or challenges and make a good plan. 4. How to prepare for the activity? (The main tasks are arranged in chronological order) In the first two months and the first few weeks, the brand should make all major decisions that will affect the event: decide on the event management team and assign roles and tasks to everyone. Do these employees have the skills required for project management activities? Think about how to ensure that employees play an advantage in the whole planning process. Set a goal for your activity. The goal of the activity is to improve brand awareness? Launch a new product or service? Or establish a strong partnership with other enterprises? Either way, it is necessary to determine the activity goal and KPI used to measure the success of the activity. Determine the target audience. Who is the target group? What do they want and need? What does the audience expect from the brand? Knowing the characteristics of the target audience and the people you want to attract can help the brand create a clear theme and a successful agenda. Set a date to ensure that it does not conflict with any public holidays or other high-profile company or industry activities. Choosing distribution channels If the brand intends to hold offline activities, it is very important to determine the venue as soon as possible. The same is true for online activities, and the channels for holding them also need to be considered. The practice of 350,000+customers in the Virtual Pavilion shows that online digital activities of enterprises are best held simultaneously in private domain (official website, WeChat official account, APP, sales forwarding landing page, etc.). ) and the public domain (social media platform, news platform, industry vertical media platform, etc. ). The former can introduce clues into the private domain and activate the activity of private domain customers; The latter can increase the exposure of the event and attract new clues and fans. If the enterprise does not have its own private digital activity platform for the time being, please carefully consider your choice so as not to miss the extra benefits of the activity. It is suggested that the brand's solution can deeply collect participants' information and behavior data, and be deeply integrated with other technology stack of the enterprise. I don't know how to choose an event announcement platform. Online activity experts in the virtual lobby help you diagnose. You can put a link to the capital here. Introduce the sales and contact the sales supervisor to ensure that they know about the upcoming marketing activities. The initial focus of sales should be to lock in marketing activities related to activities and establish guidelines for continuous tracking of leads. Add anchor points and list all tasks that must be completed before a certain date, such as paying the site deposit, making content, etc. Talk with third parties, ensure in-depth communication with suppliers, partners and potential sponsors, maximize the interests of all parties and contribute to brand activities. When we start to formulate the marketing strategy of the event, we need to consider how to use all available channels to improve the visibility of the event, such as vision, content materials, video announcement, guest selection, CTA brand and so on. Sending an appointment invitation email or email in the third month can generally achieve the goal. You can also consider sending a physical invitation or welcome package to make the guests excited about the upcoming event. Reach agreements with suppliers, speakers and sponsors. It is time to lock agreements and fees with various activities to prevent third parties from quitting in a short time. Choosing a technical partner If a brand wants to hold online activities or a mixed activity of online and offline synchronization, it is very important to use which digital activity platform to publish content and manage audiences. If the brand wants to hold round-table meetings, seminars and communication questions and answers, it also needs to consider the high availability of software and hardware facilities. If these professional skills are difficult to achieve within the team, we must find a suitable supplier to deal with them in advance. Prepare the activity plan in the fourth month to ensure that the activity project team knows what to do when there is a problem. This is usually only known in the real rehearsal experience. At this stage, we can train the speakers and various interested parties what to do in various situations and make a plan to prevent various crisis situations. The Virtual Pavilion provides technical support and reinsurance services, and makes emergency plans for the brand from the aspects of network security, streaming media, audio and video, and on-site emergencies to ensure the success of the event. Get the final version of the speaker's speech. At this stage, the final version of the speaker's speech is obtained, and the content of the manuscript is used to guide the creation of marketing materials. Discuss the follow-up plan with the sales team and confirm the follow-up plan of the follow-up leads, and unify the concept understanding of "market effective leads" and "sales effective leads". Explore the function to make the activity more immersive. Virtual Hall provides many interesting and interactive personalized tools to help enterprises maximize their participation and collect valuable behavioral data from the interaction between attendees and brand content. (You can leave a trial product function here. In the fifth month, establish a customer attendance list, check the registration situation so far, and follow up and adjust the invitation plan in time. Collect and distribute gifts, gifts and commodities to be distributed or mailed to participants to increase their expectations. Confirm the venue, catering and activity materials for the activities under the conference service line; Online activities need to confirm marketing content materials such as white papers, online gifts and game settings. Large-scale activities under the activity safety line will definitely consider safety and ensure sufficient personnel support; Online activities need to confirm the setting of network security and security words to avoid public relations crisis caused by public opinion disputes. Confirm the activity time in the sixth month, release the final agenda, and let everyone know what will happen and when. In addition to the agenda, it is best to attach corresponding views to fill in the expected values. In order to prevent any problems that may interrupt the activity flow, it is very important to rehearse solutions to various situations and unexpected problems with the host. Carefully check the audio-visual activities and the settings of various equipment, test, test and test again! Rehearse the whole activity. Rehearse the whole activity as much as possible so that everyone can adapt to his role and cooperate with other interested people. The convenient activity planning guide of the virtual pavilion is dedicated to helping all parties involved in the activity synchronize information and provide more activity value for the brand. There are many things to consider when holding a good activity. Choosing a virtual hall saves worry and effort. Click on the link to learn more about live broadcast solutions.