In

the new era of rapid development, whoever grasps the opportunity will eventually be able to gain a firm foothold in the market, adopt the right competitive strategy in response to environmental changes, and continuous innovation is the magic weapon to win. Below I bring you a sample marketing planning plan, I hope you like it!

Marketing planning plan 1

I. Market analysis

The total population of our county is 238,000, the population in the town is 78,000, and the rest of the population is distributed in Wujiazi Town, Xinlin Town, Tongbu Town, Dayingzi Township, Guandi Town, Dajing Town, and Xinchengzi Town. There are nearly 200 enterprises and institutions in Linxi Town, and the population is relatively concentrated. Linxi County Zhongmeng Hospital is a second-class hospital, Jincheng Hospital is a private hospital, 1 community service center and 16 community service stations. Private hospitals mainly provide discounts on advertising and external expert consultation, while community service centers and community service stations mainly provide community services, and also enjoy medical insurance, social security, and new rural cooperative medical projects. In recent years, the health sector has developed rapidly, and the participation rate of the permanent population in the new rural cooperative medical care has reached 94.9%. The problem of peasants' difficulty in seeing a doctor and the high cost of medical treatment has been initially resolved. The 6,800-square-meter comprehensive building of the Sino-Mongolian Hospital was relocated as a whole, and the medical space of the township health center was expanded. In the face of increasingly fierce competition in the medical market, hospitals are likely to face customer loss by passively waiting for customers (patients) to come to their door. All this has put a lot of pressure on the survival and development of the hospital. The development of the hospital depends on management, and the essence of operation and management is to find ways to attract patients. If we want to be invincible, we must establish a harmonious doctor-patient relationship and establish a good social image through subtle propaganda from all sides on the basis of constantly improving comprehensive management and improving professional level, so as to build an external image, strengthen internal quality, and win the trust of the people.

2. Current situation of the hospital

(1) Since moving to the new site, our hospital has taken a big step forward in operation, but there are many details that have not yet reached the benefits of matching the scale of the hospital. At present, the management and data collection of hospital marketing are poor, and the establishment of the social service department, as a department of the hospital, must play its function, internal understanding and publicity, external marketing and investigation, to attract patients and tap potential customers.

(2) There is too little internal publicity content, and there is little tangible publicity content in each department, such as: propaganda columns and publicity plates. However, in recent years, due to false advertising, the efficacy is not consistent, and the crisis of patient distrust has been buried, and the hospital can use many existing resources and ways to publicize the internal image of the hospital. Media publicity is only an external means, and the long-term development and daily operation of the hospital mainly rely on the correct market positioning, advanced service concept and advanced management mode.

(3) Failure to maintain the hospital's own customers, some customers are lost and will never come back. The management and service of the hospital need to be improved, and the service concept of "patient-centered" has not been implemented. For example, a few days ago, I met an old lady in the outpatient clinic on the first floor who was asking a staff member what floor the pathology department was, but the staff member was very impatient and said, "I don't know, ask the nurse to go." In fact, I was thinking: how could I not know what floor the pathology department is on as a hospital employee! And the attitude is very blunt! It is because of this attitude that it is possible to lose this customer forever, or even more. Patients can live without our hospital, but our hospital must never do without patients.

3. Marketing planning plan

(1) Marketing ideas

Guided by the overall work ideas of the hospital and the development plan of the hospital, and adhering to the idea of "strengthening the quality of internal management and expanding the market externally", on the one hand, the community of Linxi Town is the main direction of attack, and gradually expands to the township health center and village clinic, strengthens the characteristic brand of "Linxi County Hospital", increases brand promotion, and attracts patients through brand strategy. On the other hand, the main direction of attack is to focus on the towns and villages with relatively backward medical conditions in Linxi area, and attract the majority of patients through publicity and introduction of the characteristic departments of the hospital.

(2) Specific implementation plan

1. According to the medical characteristics of "Linxi County Hospital", the medical market will be gradually developed with the communities of Linxi County as the target area. With the promotion of specialties and diseases as the starting point, we will increase efforts to publicize the advantageous departments of our hospital, and at the same time drive the development of other departments. Through various activities such as health lectures, health check-ups, community free clinics, and free clinic consultations in the square, we will strengthen external publicity and liaison, and deliver medical services directly to customers, so as to attract more patients to the hospital for further diagnosis and treatment, and expand the medical market.

2. Turn the attention of the medical market to the countryside, directly establish cooperative relations with the township health centers and village clinics, enhance the business platform on the premise of mutual benefit, implement resource sharing and complementary advantages, so that farmers can enjoy the diagnosis and treatment level of secondary hospitals at their doorsteps, and indirectly deepen the awareness of the brand of Linxi County Hospital.

3. Establish a perfect service system, all kinds of service activities are like the marketing strategy of the hospital, and always revolve around a center, which is to satisfy customers, truly embody the "patient-centered", continuously improve service quality, standardize service behavior, and improve service attitude.

(1) The hospital shall set up a complaint reception office to be responsible for receiving and handling patients. Complaints, effectively solving the problem of patient complaints, will have an impact on patient satisfaction, loyalty, trust, which will be transformed into the credibility and profitability of the hospital.

(2) Improve differentiated services. In order to attract more customers, it is necessary to provide them with services that are different from those of other hospitals, so that their different needs can be met accordingly, and the expectations of their needs should be exceeded, and a high level of satisfaction should be achieved. For example, to ensure the convenience and speed of medical services in hospitals, and strive to eliminate the phenomenon of "three long and one short" (long registration time, long waiting time, long time to take medicine, and short diagnosis and treatment time), so as to facilitate the majority of patients to seek medical treatment. With the development of society and the continuous improvement of civilization, people's requirements for environmental quality are getting higher and higher, and it is the need for the survival and development of hospitals to maintain the hygiene of the medical environment of the hospital and provide patients with comfortable, clean, warm and smooth medical space; Promote service with a smile, focusing on the patient's feelings, and addressing the full name or honorific title instead of the

bed number. These affectionate services will allow patients to experience the humanistic care of the hospital and improve customer satisfaction.

(3) Establish a satisfaction survey of "patient-centered, quality-oriented, service-focused, and marketing-oriented". Regularly conduct satisfaction surveys on inpatients and outpatients, and collect information on discharged patients in the hospital for customer telephone return visits. The results of the satisfaction survey will be counted, analyzed, and published, and suggestions for improvement will be put forward, so as to continuously improve the quality of medical care and the level of medical services, expand the capacity of hospital patients, and realize the sustainable and healthy development of the hospital.

4. Advance to the sub-health market. The Ministry of Health reports that only 5% of people are healthy, 20% are people with diseases that need treatment, and most of them 75% are in sub-health. As people's health awareness becomes stronger and stronger, people understand their physical condition through physical examinations, so that prevention is the main thing, and treatment is supplemented. In the form of preferential cards, the physical examination center of our hospital has developed from a single physical examination for employees to communities and rural areas, and plans to launch a series of physical examination cards, and all items on the card are given certain discounts according to the price stipulated by the hospital. Different names, contents and prices are set for different groups of people, such as routine physical examinations for the general population, health examinations for the elderly, health examinations for women, and health examinations for wage earners, and the results of the physical examinations are interpreted by senior doctors and health care recommendations are written in writing. If a person is found to have underlying medical conditions, the hospital will assign experts or specialists to help them develop personalized health care and treatment plans to attract a large number of social groups, expand the hospital's business, and improve the hospital's economic and brand benefits.

5. Do some targeted publicity. For any company or hospital to develop steadily for a long time, publicity is indispensable. Build a media publicity platform, establish a good relationship with the media in Linxi, and adopt different publicity methods such as media reports, propaganda columns, brochures, and promotional videos, and vigorously publicize the hospital's characteristic specialties, brand services, new technologies, new projects, and hospital famous doctors to the society. Use large-scale activities and social welfare behaviors to publicize the hospital, standardize the production of department billboards, guide patients to seek medical treatment conveniently, and continuously shape the good social image of the hospital and enhance the core competitiveness of the hospital.

Marketing planning plan 2

I. Market background

(1) Samsung brand introduction

When Nokia, Samsung, Motorola, Lenovo and other brands in the high-end market, with a high degree of brand recognition and a large number of loyal consumer groups at the same time, but also fully occupy China's mobile phone market, and among them, as one of the influence of the Samsung brand, is to "uphold science and technology, make life better", personalized products and perfect quality to win a large number of consumers.

(2) Festival background

under the global financial crisis, international brand mobile phones have received a serious blow, in our country, has been attaching great importance to the development of high technology, the state has invested hundreds of billions, the implementation of a positive consumption policy, greatly stimulating the development of the domestic economy, in this case, and the "May Day" Labor Day, and Labor Day as an international holiday, the experience of gold holiday consumption has been deeply implanted in the general public, of course, shopping at this time has also become people's first choice.

2. Objectives

With

the help of this marketing campaign, increase the sales of Samsung's mobile phone counters, tap potential customers, increase market share, and make Samsung's brand value deeply rooted in the hearts of the people, so that people can have a deeper understanding of Samsung's mission, as well as Samsung's personalized products and perfect quality, and improve Samsung's customer loyalty.

At the same time, it blurs people's concept of the practical value of Samsung mobile phones, and shapes Samsung into a noble, fashionable and elegant brand like other high-end brands in the mobile phone market.

3. The theme of the event

is "Samsung, you and I walk together

" 4. Activity time

7:30-----17:30 on May 1 ------- 3

5. Activity

concept

(1) Be creative and set off the festive atmosphere

The festival is a dynamic day, a happy day, to capture people's holiday consumption psychology, entertaining, entertaining, creating hot spots, and ultimately realizing holiday marketing, for Labor Day, shaping the theme of Labor Day activities, Samsung Yichang held a Samsung big broadcast, in addition, to create a festive atmosphere in the counter, attract the most customers to their counters, create a live atmosphere, and achieve the purpose of holiday sales.

(2) Differential promotion, stimulate the potential

of

sales The protagonist of festival marketing is the "price war", advertising war, promotion war is around the price war, whether the price war can be done well is a very deep knowledge, many businesses rigidly believe that the small cost method of festival marketing, such as "full special", "buy a few get a few free" sensational advertising has become commonplace, the same, the impact on consumers is not great.

6. Marketing methods

(1) Discount promotion

For ordinary consumers, the most tempting thing about the Labor Day shopping season in the Year of the Ox is the "OhSale" (big sale) recruitment on the street. Discounts are the best way for retailers around the world during Labor Day.

(2) Limited sales, rush to buy

Using the consumption psychology of consumers during the festival, limited sales is an effective way to increase sales. Limited sales only benefit a part of the sellers, so it is often possible to form a sales situation of rushing to buy.

(3) Buying and Creating a High Tide

The

method of separating holiday promotional activities into different levels and purchasing them is a powerful move to push the promotional activities to a high tide. Due to time constraints, many hesitant people made up their minds to buy. Of course, if you want to sell well, you must combine it with other preferential measures to be more effective.

(4) Gift containment, sales multiplication

The use of festivals to attract consumers, the event party only provides gifts or part of the gifts and preferential services, consumers must continue to consume if they want to get a complete gift or service, until the conditions set by the activity are met, this method often makes people feel unstoppable, just like using long-line fishing, step by step to catch consumer appetite.

7. Profit and loss analysis

(1) Cost Since

Samsung is a first-line international brand, it basically adopts aristocratic and commoner promotions in promotion. In promotional activities, no matter how the discount is made, the consumer group obviously feels that it is taking advantage of the brand, which will not affect the actual income of the brand, and the cost is not high, so the profit is greater than the cost.

(3) In terms of the flow of people

, as life is getting better and better, people have begun to consume on ordinary holidays, and the atmosphere of Labor Day in stores has also begun to be strong, and the slogan of Labor Day carnival is played everywhere, of course, holidays will not stay at home, and they will want to take advantage of the opportunity of promotion to see if there are any cheap things to buy, and feel the happiness of "Labor Day". So there will be a lot of traffic during the festival. At the same time, it is also affected by the surrounding environment, and when everyone is buying frantically, they are not to be outdone, and as long as there are many people, they will increase sales.

But there are also certain risks, such as bad weather conditions during the period, which will affect people's travel, which will directly affect sales. It may also be due to the large flow of travelers, resulting in inconvenient transportation, so that consumers do not have enough time to enjoy shopping. Therefore, we should adjust the plan at any time according to the actual situation.

Marketing planning plan 3

First, the purpose

of the

Mid-Autumn Festival activities have ended, because people go to relatives and friends during the festival, the gift goods at home are more sufficient, so during the National Day, the sales idea of my shopping mall should be on the daily consumer goods, so we can organize again during the eleventh day, "ultra-low goods, heavy punches", the launch of the eleven ultra-low commodity rush tide, once again attract popularity, drive the flow of people and sales peak in the shopping mall.

2. The theme of the event

is

a wonderful birthday, and the whole country celebrates 3

.

Activity time

September

30-October 7 (according to the newspaper, there may be changes during the Golden Week holiday, so the activity time may be adjusted at any time according to the situation)

Fourth, the content of the activity

1, the National Day is boundless, and the wonderful drama is with you During

the

9.30-10.7 event, at the west gate of Huiwanjia, Huiwanjia for you