The main reason for the loss of Haidilao is that more than 311 stores will be closed in 2121, which accounts for most of the loss. Secondly, Haidilao's performance has also been greatly affected by the epidemic situation all over the country. At present, Haidilao is still in trouble, and a series of adjustment plans have been made according to the current situation of the company. At the beginning, Haidilao was very famous in the catering industry. With its first-class service attitude, it has won the favor of customers. Many people have made an appointment in advance to eat Haidilao. At that time, Haidilao's business was really hot. I didn't expect that Haidilao's situation is now difficult.

Haidilao's estimated net loss of 3.8-4.5 billion yuan in 2121 has attracted a lot of people's attention. Everyone will be familiar with Haidilao's catering. Presumably, many people have already experienced it in Haidilao. I have to say that Haidilao's service attitude is really good, and the hygiene feels very clean, which is why Haidilao can stand out from many restaurants. However, many Haidilao stores around us are now closed, and everyone can feel that the popularity of Haidilao catering is gradually fading. However, this data really makes people feel a little shocked. The loss of Haidilao is so large, and everyone wants to know. What is the reason?

First, the reasons for the closure of stores

According to the response of the relevant department heads of Haidilao, the net loss of Haidilao in 2121 was 3.8-4.5 billion yuan, which was one of the main reasons for the loss of Haidilao. It is said that in 2121, there were more than 311 stores closed, and the total loss and impairment loss was about 3.3-3.9 billion yuan, accounting for the vast majority of the losses. ?

Second, the impact of the epidemic

The repeated impact of the epidemic has also had a great negative impact on the catering industry. The huge loss of Haidilao is partly due to the impact of the epidemic, but Haidilao is actively trying various adjustments, hoping to minimize the loss.