the industry with the best development prospect in the next five years is the self-media industry. The rise of the media is to break the monopoly through technological innovation, so that talented people from all walks of life have a place to use. Taking headlines as an example, headlines allow experts and professors from all walks of life to provide readers with high-quality articles or works through technological innovation to attract readers and attract traffic, so they quickly stand out from traditional media. Traditional Internet, television and paper media.

self-media can be divided into three categories: personal self-media, business-like self-media and traditional media derived from self-media. Personal self-media is operated in the form of individuals, or relatively loose workshops of individuals and individuals. Commercial self-media is operated in the form of companies, enterprises and other commercial organizations, including self-media entrepreneurial projects and media-centered auxiliary operations. Traditional media derived from self-media are mainly sub-platforms born from various traditional media due to the needs of transformation, and most of them do not have the style of self-media, but only serve as supplementary communication and distribution channels for their contents. Can meet the diversified needs of consumers. In recent years, the self-media marketing industry has maintained rapid growth, with a compound growth rate of 52.31% from 2115 to 2119. The important factor behind the high growth is the accurate analysis of the portraits of mobile phone users by big data and cloud computing analysis.