First of all, it should be clear whether it is based on personal micro-signal or public number.

1. Based on personal micro-signal

Need to make some promotional pages, activity posters, voting, registration, etc. through the third-party platform. After generating the exclusive link, share it to WeChat and then spread it through group sending, friend circle sharing and so on.

With Tencent's governance of the WeChat marketing ecosystem, there is a need to avoid directly inducing sharing and other related methods to avoid links being blocked.

2. Based on the WeChat public number

If the merchant has opened the WeChat public number, you need to understand the public number positioning and type. Such as subscription number or service number.

Learn the basic operational knowledge of WeChat public number, write and forward content, and manage users.

If you need extra functions, you need to rely on third-party platforms to provide more service functions, such as shopping centers, members, and so on.