1. The environment of the restaurant "sells" the environment of the restaurant, which requires trying to create an atmosphere and mood suitable for the business scope and mode, and choosing different environments according to different decorations, layouts, lighting and colors of furniture and exhibits, people and music in the restaurant. The management of specialty dishes should have a distinctive environment, and the environment in which the manufacture is in harmony with the characteristics. 2. Hygiene and cleanliness of restaurants "selling" hygiene and cleanliness is the basic requirement of food and beverage outlets. It is the basic element for customers to choose restaurants, lock their targets and turn around. The interior of the restaurant requires clean appearance, bright signs, clear words, clean floor and no broken lights. Hygiene and cleanliness of the bathroom is also often neglected by managers. Spraying perfume in the bathroom is one of the means to create fresh and fragrant fragrance. Cleaning should be carried out in two batches, and there should be a refreshing and comfortable environment to welcome guests before meals. Clean the floor, bathroom, tables and chairs after the business is closed. Never clean up while guests are eating. 3, the service level of the waiter The waiter should pay attention to the appearance, use polite language, and smile at the guests. It is of great significance for customers to take the initiative to greet guests. Waiters should be familiar with the raw materials, cooking methods and tastes of dishes, especially some dishes with allusions. Do "three lightness" in service, walk lightly, talk lightly and move lightly. Second, the restaurant's external marketing methods The external marketing of catering mainly includes the following points: 1. Shop name marketing must adapt to the level of target customers and regulate the restaurant's business purpose and mood. Store name promotion should adopt easy-to-remember and easy-to-read words, which should conform to concise strokes and few words, avoid misunderstanding in text arrangement, and be elegant and unique in font design; The name of the store used should be pleasant to listen to and easy to read; Most customers reserve a table by telephone, so we should avoid using confusing words and words that are difficult to pronounce or pronounce together. In particular, we can't pursue uniqueness and choose words that some people don't know and create, resulting in ambiguity. 2. Signboard promotion Signboard promotion is the most important propaganda tool for restaurants. Signboards are eye-catching, visible and easy to attract people's attention. Signs should be illuminated with neon lights at night to make them easy to identify at night. 3. Appearance and window sales The appearance and window of the restaurant should be beautiful and generous. Flowers and trees can be planted at the door and window to keep it clean and hygienic. In particular, there should be no dust on the leaves of the trees. Only in this way can customers feel that the interior of the restaurant is clean and hygienic. List special dishes and prices in front of the door or in the window to eliminate customers' doubts, so that customers can safely step into the restaurant for consumption. To enliven the catering business and enliven the dining atmosphere, we must do a good job in internal and external marketing of catering in order to attract more customers.