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2022 Dragon Boat Festival marketing campaign SMS text and tips
Duanwu Dragon Boat Festival May 5, the fragrance of rice dumplings drifting over ten million households. Scented bag colorful body tie, dragon boat fast over the river and lake. The Dragon Boat Festival is a very popular folk festival in China, the Dragon Boat Festival, is the traditional habits of the Chinese people since ancient times. If a drop of seawater is a blessing, I would like to give you the whole sea! If a stone represents a piece of luck, I would like to send you the whole mountain! May I give you the best wishes, happy Dragon Boat Festival! Light rouge and light wine, light plum rain and light sorrow, light wine and light sorrow, light wind and light dreams, light fish swimming in the water, light butterflies falling in the hydrangea, light thoughts to my friend, happy Dragon Boat Festival! The road of life is long, no need to sensational, enjoyable; friendship is the most precious, no need to trip, think of it; friends such as hands and feet, no need to all over the world, you're good, I wish you a happy Dragon Boat Festival! Dumplings wrapped with dates, wish you health never old; dumplings clamped with meat, wish you love long and long; dumplings dipped in sugar, look forward to your happy happy long. Different dumplings have the same blessing: Happy Dragon Boat Festival! Life is long, no need to be shocked, happy good; money stacked, no need to carloads of quantities, good enough; friendship pure, no need to sweet words, there you are good; I wish you a happy Dragon Boat Festival! Dragon Boat Festival to, send you a dumpling, wishing you for people like rice dumplings, white world; cultivation like rice dumplings filling, rich and full; happiness like rice dumplings line, long and long! The "rice dumplings" will be released with abandon, and they will go to the mountains and the sea. Keep the freshness, "dumplings" have degrees. Color out of the "dumplings", you can stand out. God sent me a dumpling, full of joy, wealth, luck, I can not eat, give it to you, I hope you have a smooth career, life as you wish, sweet love. Eat it on Dragon Boat Festival, it will bring you a lifetime of happiness. Life is not necessarily earth-shattering, but must be reasonable; love is not necessarily sensational, but must be heart to heart; friends are not necessarily inseparable, but must know the heart; I wish you a happy Dragon Boat Festival. Dumplings sticky, sweet thoughts; Dumplings soft, blessings flash; Dumplings fragrant, healthy; Dumplings greatly, good fortune; Dumplings much, happy much. Duanwu to enjoy yo - mom: once upon a time you will force me to eat rice dumplings. Now, the child is not in the mother's side, with the text message to weave a virtual dumplings to give you, pray for the world's old father and mother peace! Every blossoming petal, have my sincere blessings, every sprouting leaf, have my voice greetings, please Xu Xu wind transmission, may flowers and green leaves together, embellish your colorful life, may Dragon Boat Festival happy! Receive this message, you are the "dumplings" manager; read, you are the "dumplings" governor; save, you are the "dumplings" tube; forward, you are the "dumplings" work; delete, you are the "dumplings" work; you are the "dumplings" work. The "worker"; delete, you are the "dumplings" cut. Dragon Boat Festival copywriting group sending skills every New Year's Eve, I will use some WeChat aids to help me group sending, but this kind of tool on the market is also quite a lot, I have used some of the more suitable for me, there are some not quite suitable for me, and recently in the use of an auxiliary tool called feeling is not much, is more suitable for me, more features, interested in going to find out about it. Inside the "group send friends" function is I often try the function, usually also use it to help me to expand customers, auxiliary WeChat management. It's very time-saving, and it may take others twice as long to do what you spend twice as long to do. I hope it will be useful to you. Dragon Boat Festival marketing sets set set one: play harmonization harmonization has always been the common play of momentum marketing copywriting. Together with the Dragon Boat Festival is the most important distinctive element is the dumplings, so all major brands will be in the "dumplings" on the effort. In addition to the basic harmonic play on the word "zongzi", it is more important to be able to skillfully integrate the product. If you want to write a different advertising slogan, there is a simple method, but also Kai commonly used. When you are struggling with how to integrate the Dragon Boat Festival and their products into one sentence, directly search for "Dragon Boat Festival Poster" or "Dragon Boat Festival Poster Copy", we can find a lot of Dragon Boat Festival posters, see how the text inside the product, and then imitate. Search out the poster copy, publicity copy, advertising slogan can be imitated, see clearly its principle, and then adapted to their own products. In addition, there are many excellent sentences on Zhihu, and some of them have not been used as advertising slogans, and you can use them to link your own product to a different poster copy! Set two: send cool the arrival of the Dragon Boat Festival also marks the arrival of the heat, we can do some customer care for old customers, send some Dragon Boat Festival gifts. In the selection of products can be procured without error dumplings, the number does not have to be too much, the flavor must be good, the packaging does not have to be too delicate, but to let people see with the heart, for example, handwriting a letter of thanks. You can also start from the common dumplings, portable fans, cooling stickers and other summer supplies, send customers with gifts. Set three: speak culture as one of China's traditional festivals, the Dragon Boat Festival in addition to zongzi this element, there are very many traditional customs around. Therefore, there are also many brands to integrate the culture of the Dragon Boat Festival into the momentum of marketing text, highlighting the feelings. Figure source network set four: sprinkle chicken soup in the Dragon Boat Festival, there are a lot of brands set up a cauldron, stewed chicken soup. This emotional instillation method is mainly to seize the psychology of people yearning for companionship and expecting reunion during the festival. Capture the emotional soft underbelly of the melon eaters group owners, triggering **** song, you can play a certain dissemination effect. Set four: engage in activities can be shelved in advance of the Dragon Boat Festival warm-up activities to create the atmosphere of the event, the momentum in the major publicity platforms, the release of activities to attract traffic. Online design activity posters in the WeChat group, circle of friends forwarding as well as public number text push, pre-emptive preheating. Offline production of easy pull-ups, banners, decorating offline venues, creating a festive atmosphere, placing QR codes, guiding users to join the community, and friends can get a beautiful gift, so that the scope of publicity is more extensive, and through the old to bring in the new, to attract users. Depending on the length of the festival, determine the time to maintain the activity, the integration of online and offline activities. Set five: open live broadcasting live is now favored by many platforms set marketing, promotion, interaction as one of the forms. During the Dragon Boat Festival, merchants can open the public welfare live class, the user free access to the live room to watch, merchants in the process of live broadcast with goods, you can sell products, members, experience cards, issue coupons and so on. Set six: set time the end of the holiday does not mean the end of the activity, set up in the event of reward gift coupons, redemption coupons, etc., its use time can be set for the end of the holiday vacation after the end of the 15-30 days, the platform of the specified commodity exchange, discount price or gift, to avoid the user in the end of the event on the dematerialization, to extend the use of the coupon period to be able to increase the stickiness of the user and the platform between the user. Every holiday is worth businessmen to seize the holiday atmosphere for marketing and promotion of the time, want to do a good job in marketing through the holiday, need to carry out a series of activities program planning, from the pre-event warm-up, to the implementation of the activities during the period, and then to the end of the activities of the user's maintenance, are required to complete the planning. Do a good job at every step, will certainly bring surprises and rewards! I wish you all a peaceful Dragon Boat Festival!