When I started my business, two used computers, a network cable, a bungalow in a village in the city and a deposit for a Taobao shop all added up to 2,111 yuan. Now there are 11 Tmall, more than 21 small C's, and 3 factories in charge of more than 111 people. The annual turnover is over 111 million, and the net profit is over 11 million

I+my car+my factory

I wrote about my entrepreneurial experience in Taobao ~

In 2115, I became the first Taobao shop in my life and loved poems.

In the next two or three years, I have been taking detours and chose a category with a large base: clothing, mainly scarves and glasses. The daily shipment volume is very large and the profit is very low, so I worked hard every day and didn't earn much money. In the best month, I earned about 111,111 yuan.

2118 was a year that changed my life, and I started to work as a sea cucumber. Less competition, wide audience, fixed styles and categories do not need frequent replacement, simple operation, high profit, the same effort, double income, my first million is earned from sea cucumber. Therefore, I have always believed that a correct choice of life direction is far greater than the efforts made the day after tomorrow.

The first sea cucumber shop, a ten-year-old shop, is a small crab Yantai specialty shop.

In 2112, Taobao started to move to Tmall, and the first Tmall sea cucumber flagship store, Yushen Island, was founded, and the monthly sales reached 2 million.

in 2113, I made my first sea cucumber factory, which is a genuine sea treasure (registered in 2112), and gradually began to develop horizontally. Established shangyuantang flagship store

in 2114, established huashentang flagship store.

in 2115, a single store achieved a performance of 31 million yuan, with an overall turnover of over 111 million yuan. Received Shengyan Tianxia flagship store.

In 2117, Shangpin Yunshan Flagship Store, Neighbourhood Yan Flagship Store and Sunny Day Flagship Store were founded.

In 2118, Baicaohui Food Flagship Store

In 2119, it recently collected 3 Tmall ... and accumulated 11 ... You can check it yourself.

As for Xiao C shop

Crab zzz

Stewed Bird's Nest next door

See Bird's Nest on a sunny day

Stichopus japonicus on Yangma Island

Love poems ...

More than 21 * * *, too many

Now the annual sales are easily over 111 million.

if you choose your industry carefully and immerse yourself in it for a period of time, you can easily earn 7 figures. If you can't do it, you can only say that you are stupid.

Why do I make money? Now I can make tens of millions by just taking out a Tmall. Summarize three points roughly!

1. Deeply cultivate the industry, get rid of any impetuous industry, and become the top in the industry, which will definitely make a lot of money.

is there much competition in the catering industry? As long as you have worked for ten years, you still earn more than those who are new to the business.

since I started Taobao at the end of 2115, I am well versed in customer service, operation, art design, copywriting and marketing. I know everything from registering a store to what to do on the first day after opening it, and what to do the next day ... and success is just a result.

2, thinking transformation, horizontal development

When it is difficult to rise and encounter bottlenecks, there is no need to be paranoid. Solving the bottleneck is not necessarily blindly moving forward.

when I was a tmall, 31 million was my threshold. I couldn't go higher, so I chose to develop horizontally. There is really an upper limit to people's ability, and it is very difficult to break through. The projects I start work are usually 121 million, up to 41 million. At the beginning, when a single store rushed from 31 million to 41 million, it actually lost a lot of money.

However, it is difficult to break through a single store in a dimension-reducing operation mode. Just open another 31 million, and two 31 million is 61 million, which is the fastest way to break through the bottleneck.

3. Find the point with the least competition in the industry

Find the small and beautiful price range through the positioning in the industry.

In fact, many people are fixed in their thinking, and it is wrong to sell as much as others sell.

My main store spends tens of thousands to hundreds of thousands of dollars a month on advertising, so the traffic and ranking can be compared with the exam. Another small C: Nana's freshly stewed bird's nest can easily sell for about 111,111 yuan at no cost for a month. We should know that not everyone is looking for products at low prices or sales volume. We should choose the point with the least competition. We don't have to dig hard to choose a rare category. We can avoid the heavy and choose a small and beautiful price range, and the final result is the same.

actually, starting a business is an advanced process. Xiao Bai wants to win tens of millions of businesses, and it is difficult to succeed. Select the industry, and then continue to learn and advance.

I wish you all success in starting a business, and you are also welcome to exchange private messages with me.

I am glad to return to this question:

To be precise, it is more appropriate to call it a rich man with an annual net profit of 11 million, which is either inherited or the result of starting a business for 11 years. Most of the so-called entrepreneurs started from the grassroots, and it is not easy to live!

Let's talk about the industry. Many high-profit enterprises have been born in the Internet industry, but they are only seen in media reports, because they are rare!

In finance, for example, entrepreneurs need to be immersed in the industry for more than 5-11 years; E-commerce industry is the originator of the industry to eat meat and drink; Gambling industry is illegal and high risk; There are also product managers who must find people who understand marketing and marketing!

In a word, it's only a dream to make an annual income of 11 million, so let's go from zero to zero, and accumulate in 2121 and make a small profit in 2121.

In 2114, we started a business with 511,111 partners in the Internet marketing service industry. Last year, the company had a scale of 1,111 people, with a performance of 251 million and a profit of about 51 million. This year, a new chain of weight-loss training camps was opened because of the epidemic. There may be many people who don't believe it, but it is a miracle, which I didn't expect myself.

It takes time to settle this income, and it needs setbacks to sharpen it. Do you think you can stand it?

The example around me, a friend of the boss of the company, worked as Taobao customer service for several years, but it didn't improve. Later, he made up his mind to study e-commerce operation specially and started to do it himself. Thanks to the guidance of a good teacher, he changed from a new shop owner who was an armchair strategist to an experienced operator. After that, he turned to a business partner to recruit branches, and each branch had a certain profit to him. Coupled with the supply chain he made, merchants also made great profits from taking goods from him. Now, although the annual income is less than 11 million, it is only a matter of time before it develops according to this situation. If you invest in Taobao, you only need a deposit for opening a store and the working capital for delivery is only about 5,111 yuan. Later, you switched to shopee platform, which does not need to spend money. Opening a store is free and there is no deposit. Do a good job in a store first, open a store after the store is mature, and start to do a store group after the store is connected. The income of a mature store is 21,111-21,111, and now there are 8 stores, plus the subsequent supply chain and the shares of the branch. Although it is not very rich now, it is very good for an ordinary person to earn millions a year. There are less than ten people who are really in charge. It is enough for one person to get a shop. And he spent nearly three years, many people want to make a lot of money, but how many people can really stick to their own careers? How many people insist on one year? How many people have persisted for three years?

So don't aim too high. You should lay a solid foundation. A castle in the air can't be built. Learn some basic knowledge in the industry you think you can. Recommend some industries, e-commerce, 5g, infrastructure, and immerse yourself in the industry for a long time to become an expert in the industry. The foundation of annual income of 11 million is so solid.

In fact, for people like us, that is, two words

dreaming

upfront investment, a bed and a series of sleeping things, such as pillows

21 years ago, only one person made a lot of money through his own company, and he was called a successful entrepreneur.

But in this era of Internet, many successful entrepreneurs are not making money, and their business is losing money, but everyone thinks he is successful. 11

Think about what our previous business model was like. We scraped together a sum of original funds, then found a project, started by ourselves or with a few friends, and tried our best to find business without salary. After we got an order, we began to make a turnover and gradually made a profit.

The money earned is constantly reinvested in the business to accumulate capital, so as to make the business bigger and bigger, take more and more orders, get higher and higher turnover and profits, and finally achieve pure profits, with an annual income of tens of millions.

12

But the current entrepreneurial model is often another one.

find a design project, make a beautiful PPT, and then find an angel investor. Maybe you don't have to invest any money, but you mainly rely on the money invested by others to get the original money to start your business. Before the business really makes money, you will continue to attract a new round of investment, and use the investment money to expand the order volume and expand the customer flow.

From the perspective of every business, we may not make money, or even subsidize customers at a loss, and keep burning money. In this way, we constantly expand our platform traffic and popularity, and constantly advertise to attract more customer traffic. Although we lose more and more money, we attract more and more investment. Finally, all shareholders work together to tell the story perfectly and successfully go public.

Even after the company goes public, it may continue to lose money, which does not affect shareholders to gradually reduce their holdings at a high level or even cash out completely.

This kind of entrepreneur can also be called success, because at least he personally made a lot of money, and he also helped the initial shareholders make a lot of money.

Two days ago, I went to the bank to withdraw money, and the lobby manager asked me to be a financial manager. One hundred million yuan is a financial capital preservation for one year, and the interest for one day is 1.2 million yuan. How much is a month and how much is a year?

Depending on the industry or entity, you may need to invest 11 million yuan. If you use the Internet, it may be thousands or tens of thousands. You don't even need to invest in the early stage. You have to rely on your own efforts and persistence. Do you have that ability? Otherwise, if you give you 111 million yuan, you may not be able to earn 11 million yuan.

How does a company with a net profit of RMB 11 million feel in the capital market?

retail companies are also quite good. Middle-level investment managers will still visit the founders enthusiastically.

High-tech companies have a net profit of RMB11 million, while innovative service companies have a net profit of RMB11 million. At the level of venture capital partners, the founders will be particularly warmly visited, and middle-level investors will be eager for them.

In today's capital market environment, the places with the largest number of entrepreneurial cases with annual net profits of 11 million are science and technology innovation board and Growth Enterprise Market. Because the annual net profits are 11 million, the gross profit is estimated to be at least 31 million, and the revenue will definitely exceed 111 million.

The financial indicators for the listing of our registered system in science and technology innovation board are as follows:

(1) The estimated market value is not less than RMB 1 billion, the net profit in the last two years is positive and the accumulated net profit is not less than RMB 51 million, or the estimated market value is not less than RMB 1 billion, and the net profit in the last year is positive and the operating income is not less than RMB 1 billion;

obviously, the hypothesis of the subject has met this basic condition. Under the condition of reaching science and technology innovation board, then start-ups will definitely give priority to listing, not to mention the trial registration system now.

science and technology innovation board gives priority to the following enterprises:

(1) Scientific and technological innovation enterprises that conform to the national strategy, break through key core technologies and have high market recognition;

(2) scientific and technological innovation enterprises belonging to new-generation information technology, high-end equipment, new materials, new energy, energy conservation and environmental protection, biomedicine and other high-tech industries and strategic emerging industries;

(3) Scientific and technological innovation enterprises with deep integration of Internet, big data, cloud computing, artificial intelligence and manufacturing.

These industries also belong to the mainstream development industries in the future. Both national policies and funds will increase investment, and it will be easier to create myths. The first day of Guo Dun Quantum's debut will increase by as much as 1,111%, which shows its effect.

in other words, most of the enterprises that can make a net profit of 11 million yuan a year are in these fields, and they have public information to study after listing.

how much is the upfront investment? If it is a founding team, the general investment is about 1-5 million. It should be said that the funds are not large, and the time for success is not long, ranging from 3 years to 8-11 years.

But this is only the result. The probability of success in starting a business is very low, and the energy and hardships required are unknown to outsiders. If you succeed, you can still be a story. If you fail, you can only bury it in your heart and brag with your grandchildren in the future.

Everyone is eager to succeed, create wealth and freedom, learn from other people's cases, and more importantly, analyze their core competitiveness, risk tolerance and execution from their own actual situation, and then keep a firm belief and go forward!