May Day Activity Plan of Fruit Shop 1 1. Positioning of product user groups.
If you want to do marketing through WeChat, the first thing to do is to locate the user groups in our industry. We must clarify the attributes of WeChat. Since its birth, WeChat was born for socializing. Therefore, social genes are an inevitable problem that we must face, so our products must also have social attributes. If we break away from this attribute, it will be a long-term and time-consuming thing. For example, we can promote some purchasing products through WeChat circle of friends, but for some steel products, no matter how hard we spend on marketing, I don't think it will have much good effect. Therefore, it is very important to locate the product user group.
Second, the selection and adding skills of friends.
As mentioned above, WeChat marketing is inseparable from socialization. The gene of social interaction is based on friendship, which includes marketing between acquaintances and strangers. For acquaintances, many people think there is no need to say anything more, just put their products in the circle of friends. This kind of marketing will arouse the antipathy of friends, and constantly create rubbish in friends' public space. The final result is like what people often say, "Taobao has been done for half a year, and everything is gone." Therefore, when doing WeChat marketing between acquaintances, we must pay attention to the connection. The most important thing is that it is enough to let others know what products you are making, and we will find you in time when there is demand.
When marketing strangers, you need to pay attention to the nickname of the avatar. It's best not to use the product name you made directly as a nickname. Now the user's dislike of advertising is not much to say. Skills and sincerity are very important for communication with strangers.
Third, the actual WeChat marketing case.
As a classic case of WeChat marketing, fruit WeChat marketing has been copied N times. Once, the author did a case of fruit marketing, and the infrastructure laying has been sorted out. For the user population, we choose people near some major communities. For marketing methods, you can add WeChat WeChat official account to your circle of friends. In the circle of friends, you can publicize the benefits and eating methods of some interesting fruit puzzle or some fruits.
In addition, how to benefit users is also an important aspect, such as free fruit delivery. After a series of preferential activities, the audience gradually increased, and finally formed the habit of users buying WeChat.
Fruit shop May Day activity plan 21. Activity time:
In May, it lasts for one week.
Second, the theme of the event:
Summer fruit festival
Three. Planning points:
Summer is the rich period of many fruits, and at the same time, due to the hot summer, fruits will also usher in the peak of sales. For customers, it is very important to buy fruits at a low price, because a large number of purchases can reduce the purchase price, thus achieving low-cost sales. In addition, since it is a fruit festival, the types and categories of fruits must be rich, and the richness and freshness should also be highlighted in the display and decoration. In publicity, we can focus on introducing some newly introduced tropical fruits, Taiwan Province fruits and foreign fruits.
Fourth, promotional activities.
(1) Set up a fruit exhibition.
Introduce all kinds of fruits in China, including fruits in Taiwan Province Province and abroad, including tropical fruits, seasonal fruits and some fruits sold out of season.
Operating instructions:
1. It is displayed in a variety of ways, beautifully shaped, with green leaves and branches. It is necessary to highlight freshness and richness in the exhibition.
2. For some uncommon tropical fruits, fruits from Taiwan Province Province and fruits imported from abroad, a small instruction card can be designed and made next to the shelf, including the origin, characteristics, nutritional function, price and so on. This has played an explanatory role in commodities, and it is also an increase in knowledge for customers.
3. Beautify the environment through posters and pictures. Stimulate and promote customers' desire to buy at the sales site.
4. Related commodities, such as plates and fruit cleaning agents, can be displayed in special exhibitions, which will promote the sales of these commodities on the one hand and facilitate customers to buy them at one time on the other.
(2) Fruit packaging
Design a variety of fruit packaging combinations, add fruit blue, beautiful appearance, relatively favorable price. You can get a greeting card or a rose when you buy a fruit set meal.
Operating instructions:
1. People like to eat fruits in summer, but the consumption of each kind of fruit will not be much, so the design of fruit packaging allows consumers to taste all kinds of fruits, and the price is relatively favorable. The fruit set meal is a good choice, whether it is given away or eaten by yourself.
2. Fruit blue must be beautifully made, which is also an important factor to attract customers. Fruit baskets should be divided into different sizes, some for single consumers and some for a family of three.
(3) One-yuan watermelon snapped up
Watermelon is the most consumed fruit in summer. We can promote the sales of other fruits and more other commodities through the special price of "one yuan" watermelon. You can also choose other fruits.
Buying time: 7: 00-9: 00 every night, with a limited supply of 500 pieces per day.
Note: you can cooperate with a local brand of watermelon to sell and order in large quantities, so as to reduce the purchase cost.
Verb (abbreviation of verb) special planning
(1) Fruit Beauty Lecture
For today's young people, more and more attention is paid to beauty, and many fruits do have the effect of beauty. Therefore, on the one hand, the lecture is to promote the sales of related fruits, on the other hand, it is also a kind of beauty knowledge education.
Invite relevant medical and health experts to give lectures on the spot, including, for example, what fruits should be eaten in summer, the different nutritional functions of various fruits, and when is the best time to eat fruits.
At the same time, some promotional activities of beauty cosmetics extracted from fruits can be carried out at the event site, and these brand cosmetics can be used as sponsors of the event.
Time is one day.
Location: At the entrance of the shopping center or in the central hall.
(2) Fruit Crafts Making Competition
With fruits as materials, we can make various handicrafts and toys, such as carving watermelons into watermelon lanterns and treating grapes as the eyes of cartoon animals. Participants can send their works to the planning department of the mall a few days in advance to judge the first, second and third prizes, and the works will be displayed in the mall.
Processing instructions
1. The mall will announce the event one week in advance, and the deadline for works is the day before the event. The exhibits will not be returned.
2. Award setting: first prize, one coupon for 500 yuan; Second prize, 2 winners, worth 200 yuan coupons. Ten third prizes, worth 100 yuan.
In many places, there will be various local fruit festivals and various fruit handicrafts on display. You can contact the local department to move or borrow fruit crafts to the mall for display.
(3) Collection of fruit paintings
At present, it is the summer vacation, and you can collect fruit paintings for primary and secondary school students.
Theme: Love fruit, describe fruit.
Content: Create various kinds of fruit paintings (oil painting, gouache, sketch, hard pen, computer cartoon, etc. ) Take the unfinished week of fruit as the theme.
Reward: first prize, a coupon worth xxx yuan; Second prize, 2 people, coupons worth xxx yuan. Ten third prizes, coupons worth xxx yuan. Participants send drinks.
Fruit shop may day activity plan 3 fruit is the most needed
One of the promotional products, which is determined by the characteristics of fruit. First of all, fruits are easy to deteriorate and have a short shelf life, which requires fruits to be fast-forward and fast-out, and sales promotion is needed to speed up circulation; Secondly, fruit is a seasonal product, and its price fluctuates greatly. It is very likely that the selling price will not be as high as the buying price in a few days, and promotion is needed to speed up circulation. Finally, fruit seems ordinary, but there is a lot of learning. What's the difference between different varieties? Why can the imported price of the same apple be several times more expensive? What kind of nutrition does this fruit have, what kind of people are suitable for eating, and so on? These problems are beyond the understanding of an ordinary consumer, and businesses need to inform consumers in various ways, which is also the purpose and method of promotion.
If fruit supermarkets can make good use of the sharp weapon of promotion, their sales can be increased by at least 30%, but unfortunately, most fruit supermarkets can't really grasp the essence of promotion, and naturally they can't be well applied to sales practice.
Comprehensive understanding and promotion
Marketing 4P theory includes four elements: product, price, channel and promotion, among which the meaning of promotion is very broad, including all dynamic marketing activities that are beneficial to product sales, including advertising, public relations, news hype and so on. The meaning of terminal promotion in fruit supermarket we refer to is naturally not so broad, but it is not as narrow as many people understand.
Many people think that promotion is a gift, promotion is a discount, and the purpose of promotion is to sell products. This understanding is actually very narrow. We should fully understand the connotation of promotion in order to master and use it.
Zhuo Yuan brand organization believes that the promotion purpose of fruit supermarket should at least include the following contents:
1. As the shelf life of fruits approaches, they are in danger of quality degradation and product deterioration. Lifting is used to speed up the processing.
2. The fruit is fully listed and the price falls. Products closely follow the market trend and sell at reduced prices.
3. Recommend new fruit varieties.
4. Recommend products with high profit margin.
5. Increase the flow of people in the fruit supermarket.
6. Improve the popularity of fruit supermarkets.
7. Old customer discount.
Different promotion purposes and different promotion methods can make the operation more vivid and simple, and at the same time, it can greatly improve the economic benefits.
The fruit shop's May Day activity plan four plan one: price discount, false discount-giving customers a different feeling.
Example: "Spend 100 yuan to buy 130 yuan goods" is equivalent to a 30% discount, but this discount is not a discounted product.
Option 2: the value of money in an instant-let customers flock to it.
Example: "All goods in 10 minutes are 1 discount", and the goods that can be snapped up by customers are limited, but the passenger flow can bring unlimited business opportunities.
Scheme 3: Small Activity Planning-Fruit Eating Competition
For example, if you open in summer, you can choose to hold a watermelon eating contest from 7: 00 pm to 8: 00 pm, and eat more watermelons for one minute to attract attention and increase passenger flow.
Scheme 4: One yuan over value-the promotion strategy of giving up small and taking big.
Example: Select several commodities with a value of over 10 yuan and participate in promotional activities with a value of over one yuan. Although it seems to be losing money, the attracted customers can conduct marketing through joint sales, and the profits will increase instead of decreasing.
Option 5: Price reduction and discount-double benefits for customers.
Example: "Customers who come to our store to buy goods over 100 yuan can enjoy a 20% discount if they reduce 10 yuan", and the price will be reduced first and then discounted. If 100 is given a 60% discount, 40 yuan will be lost, but if it exceeds 100, 10 will be given a 20% discount, 28 yuan will be lost, and the double benefits of strength will induce more customers to sell.
Scheme 6: "green leaf effect"-fresh fruit is given to customers free of charge.
Example: Fruit shops reflect the freshness of fruits, and there are leaves on the fruits.
Fruit shop promotion plan
I. Introduction
The main traditional festivals in China have a long history and have been handed down from generation to generation. In an immigrant city like Shenzhen, most people come from all corners of the country. On holidays, people are more determined and celebrate with the whole world. Every major festival, customers' consumption is much higher than usual. Therefore, whether we can seize the opportunity and highlight the atmosphere layout of holiday stores is of great significance to attract customers to the stores and promote holiday sales.
Second, the introduction of the main traditional festivals and their atmosphere publicity programs
1, Spring Festival-the first day of the first lunar month
At the beginning of the lunar calendar, people celebrate the Spring Festival from the eighth day of the twelfth lunar month to the fifteenth day of the first lunar month. More than a month's activities before and after the Spring Festival are the peak sales season of the whole year. Therefore, in addition to a series of large-scale promotional activities, the atmosphere layout of the store should also be fully implemented.
Its atmosphere promotion activities are as follows:
65438+February 26th (Christmas)-15th day of the first month (Lantern Festival)
The content is as follows:
1) Theme Exhibition
Commodities: New Year's goods (large-scale New Year's goods are displayed in one street), fruits, gift baskets, cleaning supplies, etc.
Accessories: lanterns, couplets, window grilles, door gods, hanging springs, Hongfu, firecrackers, riddles, hanging flags, etc.
Store decoration should not only highlight the festive atmosphere of the Spring Festival, but also have the rustic atmosphere of the countryside.
2) Media promotion and artificial promotion
Media choose newspapers, radio stations, shopping magazines, etc. Publicity, unified planning by the marketing department. The publicity content is mainly large-scale promotion activities and special sales of new year's goods during the Spring Festival.
Hand-picked goods are mainly new year's goods and cleaning supplies, which are related to the theme display.
3) Hanging flags and banners
The New Year's banner, the New Year's banner and the theme display of the store make the whole store full of festive atmosphere.
4) Wall newspaper, poster and broadcast
Shop wall newspaper can choose Spring Festival culture and customs, store promotional goods and store large-scale promotional content. Posters and broadcasts mainly focus on commodities, and the contents of promotional activities can also be briefly explained.
2. Lantern Festival-15th day of the first lunar month.
The customs of Lantern Festival mainly include solve riddles on the lanterns and eating glutinous rice balls, especially in the south, where every household generally has the habit of eating glutinous rice balls. Before the Lantern Festival, there is a promotion activity of the Spring Festival, so there is no need to do large-scale promotion and special theme display for the Lantern Festival. Commodities can be advertised by special price of glutinous rice balls, posters and radio. The events in riddles can be defined as: the 13th (or 14th) of the first month-the 15th (Lantern Festival) of the first month.
In addition, the Lantern Festival, also known as China Valentine's Day, can appropriately promote chocolate, candy, flowers and so on.
Atmosphere improvement time: 13th (or 14th) of the first month-15th (Lantern Festival) of the first month.
3. Tomb-Sweeping Day —— April 5th of Gregorian calendar.
April 5th in the Gregorian calendar, Tomb-Sweeping Day. The traditional custom is to worship ancestors, and some people in Shenzhen will go back to their hometown to worship their ancestors. But because the festival is not a big festival and there is no public holiday, there is no need to do too much promotion. Suckling pigs for ancestor worship and candy, biscuits and small gifts for returning home can be launched in time.
Atmosphere promotion time: March 26th (10 days in advance)-April 5th (Tomb-Sweeping Day).
Shop atmosphere promotion can do:
1) Manual stroke
Promotional goods can choose suckling pigs, sweets, biscuits and small gifts.
2) Wall newspaper, poster and broadcast
Wall newspaper can do Qingming knowledge propaganda, suckling pig special price and so on. And the posters and service desk broadcasts at the door of the store can also be mainly suckling pigs.
4. Dragon Boat Festival-the fifth day of the fifth lunar month.
Among traditional festivals, Dragon Boat Festival is the earliest one, and it has always been a big festival in China. Especially in the south, the Dragon Boat Festival is paid more attention to, and even regarded as a big day for reunion and celebration. The customs of Dragon Boat Festival mainly include eating zongzi and dragon boat racing.
Its atmosphere promotion period is:
The fifteenth day of the fourth lunar month (20 days in advance)-the fifth day of the fifth lunar month (Dragon Boat Festival).
The content is as follows:
1) Theme Exhibition
Commodities choose zongzi and zongzi ingredients. Conditional branches can do large-scale dragon boat display or zongzi street, and conditional branches can do simple zongzi stacking display. The ingredients used to wrap zongzi can be picked out and displayed next to the pile head of zongzi to achieve the effect of associated display.
2) Raise the flag by waving.
In addition to the special price, zongzi can also be advertised with hands and flags, and the supplier's publicity fee can be charged accordingly.
3) wall newspaper, poster and radio publicity
The wall newspaper mainly focuses on the knowledge of the Dragon Boat Festival and the making method of zongzi, and the poster broadcast mainly focuses on the special price of zongzi, which briefly publicizes the knowledge of the Dragon Boat Festival.
5, China Valentine's Day-the seventh day of the seventh lunar month.
Altair and Vega are closest to each other on the seventh day of the seventh lunar month. People compare it to the meeting between the cowherd and the weaver girl. In rural areas, women like to wear needles to soak their hair, young people like to look at the stars and clouds, and more people choose to get engaged and hold weddings on Tanabata. However, Tanabata is a festival that is not paid much attention to in Shenzhen, so the company can only make posters or remind customers by hand in the early stage of Tanabata, and it can also be used as a small publicity theme in early July.
You can choose sweets, biscuits, chocolates, flowers and so on.
Atmosphere promotion time: the first day of the seventh lunar month (7 days in advance)-the seventh day of the seventh lunar month (Tanabata).
6. Mid-Autumn Festival-August 15th of the lunar calendar.
In traditional festivals, apart from the Spring Festival, the second largest festival is the Mid-Autumn Festival. Mid-Autumn Festival is considered to be the most beautiful festival, and festivals and customs are all around the full moon, such as Yue Bai, enjoying the moon, visiting the lake, visiting the tower and solve riddles on the lanterns, hanging lanterns and eating moon cakes. In Shenzhen, every household in Mid-Autumn Festival has many reunions, dinners, gifts and visits. Mid-Autumn Festival is the peak of retail every year. Therefore, the promotion of the atmosphere in the store should be carried out in an all-round way like the Spring Festival.
Its atmosphere promotion period is:
The fifteenth day of the seventh lunar month (one month in advance)-the fifteenth day of the eighth lunar month (Mid-Autumn Festival).
The content is as follows:
1) Theme Exhibition
Commodities: moon cakes (moon cakes are displayed in all branches of a street), tobacco and alcohol, gift baskets, etc. (Stacked display)
Accessories: lanterns, colorful flags, hanging flags, banners, riddles, etc.
2) Media promotion and artificial promotion
The media can properly promote it, or it can be promoted together with the National Day propaganda content.
Handmade products are mainly moon cakes, tobacco and alcohol, gifts, health products, fruits and gift baskets.
3) Hanging flags and banners
Banner making for Mid-Autumn Festival and promotional activities, as well as promotion of mooncake suppliers can be attached to the banner.
Banners promote the theme of promotional activities related to Mid-Autumn Festival.
By hanging flags and banners as the main decorations of the Mid-Autumn Festival store, customers must feel the festive atmosphere of the store.
4), wall newspapers, posters, radio publicity
The wall newspaper mainly focuses on Mid-Autumn Festival knowledge, special commodities and large-scale promotional activities, and the poster broadcast mainly focuses on moon cake specials, Mid-Autumn Festival promotional activities and short Mid-Autumn Festival knowledge.
7. Double Ninth Festival-the ninth day of the ninth lunar month.
1999 Double Ninth Festival, the main customs are: climbing mountains, enjoying chrysanthemums, worshiping Guanyin, drinking chrysanthemum wine and eating double ninth cake. The necessity of the Double Ninth Festival is not great, but due to the lack of publicity themes during the period, the Double Ninth Festival can be used as a hand-picked theme publicity. Related commodities include: mountaineering supplies, chrysanthemum wine, Chongyang cake, (Guanyin sacrificial supplies such as chicken, eggs, pork and liquor). Stores can use posters and broadcasts to promote the products launched by Chongyang stores and the knowledge of Chongyang Festival.
Atmosphere promotion time: the first day of the ninth lunar month (9 days in advance)-the ninth day of the ninth lunar month (Double Ninth Festival).
8. Laba Festival-the eighth day of the twelfth lunar month.
The custom of Laba Festival is mainly to eat Laba porridge, which means to celebrate the bumper harvest of grains and the prosperity of six livestock. Laba Festival is a big festival in the north, but it is not paid much attention to in the south. For Shenzhen, an immigrant city, we can do more publicity and launch Laba porridge in shops where many northerners live nearby. Propaganda means can be gestures, posters and broadcasts, and the contents can include Laba porridge and its making method.
Remarks: Laba porridge is sweet porridge cooked with glutinous rice, red dates, peanuts, chestnuts, longan, almonds and red beans. It belongs to the same kind of food as the "eight-treasure porridge" sold in shopping malls.
Atmosphere improvement time: the first day of the twelfth lunar month (8 days in advance)-the eighth day of the twelfth lunar month (Laba Festival).
Three, the traditional festival store atmosphere promotion summary table
See store atmosphere promotion plan-traditional festivals.
Fruit shop Christmas activity plan book
1. Activity background
Another beautiful Christmas is coming, and the best wishes from friends and relatives are coming from the ear or from afar.
Of course, there are many forms of blessing. Today, with the rapid development of information, there are more ways to choose: telephone, information, email and qq.
But greeting cards and letters, the traditional forms of blessing, still have their unique significance! Christmas cards still account for a large proportion.
However, there is no beautiful greeting card at the expense of high-quality wood.
A greeting card may not use much wood, but millions of greeting cards need a lot of wood.
According to statistics, every 10000 greeting cards will consume wood equivalent to 12 annual trees, and every 10000 greeting cards will consume 5.5 cubic meters of wood, which is not a simple figure.
Therefore, major universities have held activities to replace greeting cards with fruits. Using fruits instead of greeting cards to convey green Christmas greetings not only makes people eat green food and get healthy, but also protects the environment and reduces the amount of trees cut down.
Second, the purpose of the activity
1, send warm green Christmas wishes to the students.
2. Reduce the circulation of greeting cards, thereby reducing the waste of paper and making a little contribution to the protection of forest resources and water resources.
3. Take this opportunity to publicize some knowledge of environmental data protection to college students and expand to the society. Mobilize the enthusiasm of the whole society for environmental protection and advocate environmental protection for the whole people.
4. The packaging of fruit greeting cards in activities uses waste newspapers, etc. Therefore, the combination of fruit greeting cards and turning waste into treasure really responds to the theme of environmental protection and saving.
5. Try to let all environmental protection members participate in it, learn the experience of doing community activities well, strengthen internal personnel exchanges, deepen friendship and cultivate new people.
6. Create a green image in students' minds, and let everyone know more about environmental protection and green environmental protection organizations. Lay a foundation for future activities with wider scope and influence.
7. Strengthen the contact and cooperation of environmental protection organizations in all districts and schools, so as to lay a foundation for carrying out activities with wider scope and influence in the future.
Three. Activity theme:
Fruit Christmas, reduce cards to save trees
Four active objects:
Teachers and students participating in schools and colleges
5. venue;
On the campus of the university participating in this activity.
6. Activity time:
65438+February 10-65438+February 24th.
Seven activity processes
65438+February 6th: The President will introduce the planning and details of this activity at the regular plenary meeting, so that members can give full play to their imagination, strength and collective wisdom, design and package fruit samples with newspapers, plastic bags, films and other waste materials, and select the most exquisite and environmentally-friendly fruit packaging samples.
Then discuss the types, prices and representative languages of fruits.
65438+February 7th-15:
(1) According to the selected fruit packaging samples, collect the required packaging materials to ensure the smooth progress of fruit packaging in the later period.
(2) Design the fruit warm-keeping table, and then make and print it. The contents of the fruit tenderness table include the names of fruit senders and fruit recipients, school, dormitory number, contact information, fruit types, greetings and other basic information.
(3) Promote our fruit greeting card activities through campus radio, school newspaper, campus website, display boards and posters, so that students can understand our activities, thus expanding the influence of the activities.
(4) When re-promoting, begin to accept orders and payment.
65438+February 65438+May: Close the acceptance of off-campus orders and check the orders.
65438+ February 65438+ June:
Send the sorted materials and information sent to other schools to Jiangxi and ask for a reply to confirm the success of information sending and accept the follow-up registration work.
65438+February 2 1-22: Do a good job in fruit procurement according to the order situation inside and outside the school.
65438+February 23rd: Pack the fruits and send fruit greeting cards to ensure the smooth delivery of the blessings.
65438+February 24th:
Officially send Christmas environmental protection green blessings, and at the same time, give them to the blessed people.
Introduce the significance of our activities and strengthen environmental protection publicity. And collect feedback from the blessed.
Check the delivery situation after delivery, fill in the missing items in time, and refund the fee if it cannot be delivered.
After February 25th, 65438+
Everyone writes a summary of the activities.
Eight budgetary funds:
5 pieces of cardboard each 2 yuan *** 10.
Nine Fruit Programs: (Every 5 yuan)
Scheme single allocation
1. Navel orange+Apple Christmas Eve, send oranges.
2 navel orange+navel orange orange heart orange meaning
Pitaya is red.
Banana recedes your reserve and accepts my gentleness.
Matters needing attention in activities
1, to ensure credibility and efficiency.
2. The information should be collected accurately, and the handwriting should be clear, so as not to misread the information and cause the blessing not to be delivered.
The greeting card receiver must sign for it in person.
4. As the operation across provinces and schools is difficult and risky, it is necessary to pay attention to the timely exchange of information to ensure the smooth progress of the activities.