The following is a case study of Xuzhou New Century Grand Hotel, a SWOT analysis.

Xuzhou Kaiyuan International Hotel Management Company is one of the "Top 20 Chinese Hotel Groups" and has been recognized as "China's Famous Brand in Tourism" and "China's Hotel Brand Pioneer". "

Advantages

Analysis of advantages (S)

①Superior geographic location. Xuzhou New Century Grand Hotel is located in Xuzhou City, the famous historical and cultural city of China, China's excellent tourist city, China's national garden city, and the Pengcheng City, the "five provinces thoroughfare", at No. 1, Huxi Road, Quanshan District, Xuzhou.

②Distinctive market positioning . As a high-grade business hotel in Xuzhou, give full play to the advantages of the hotel's geographical location, catering and conference facilities, tap the business source market, and further remodel the hotel's business facilities have been put on our agenda. Aim at high-end consumer groups.

③Adequate guest source guarantee. Xuzhou is the center of manufacturing industry, modern service industry and logistics industry in Huaihai Economic Zone, and its economic status is pivotal in the north of Jiangsu Province. With the development of regional economy, Xuzhou has become an important business destination in the north of Jiangsu Province.

Weakness Analysis (W)

①Professional management technology is not high. Xuzhou's current Kaiyuan Mingdu Hotel, the enterprise system is not sound, the management system is not standardized, backward management ideas, superstitious experience management, ignoring the construction of the system, accustomed to the ability to control the hotel business situation through the leader's ability and emotions towards.

② lack of professional management personnel.

3 hotel market is not standardized. This irregularity is mainly manifested in the price competition among various hotels.

Opportunity Analysis (O)

①The arrival of mass tourism era.

②The status of Xuzhou as a regional center is becoming more and more obvious.

③Good momentum of hotel development.

Threat Analysis (T)

①The beachheading of major hotels has increased competition.

②The market position of emerging hotels.

③The tit-for-tat marketing strategy.

Expanded Information

Limitations of the SWOT model

Like many other strategy models, the SWOT model was proposed by McKinsey for a long time, with the limitations of the times. In the past, companies may have been more concerned with cost and quality, and companies may have placed more emphasis on organizational processes. For example, if the former electric typewriter is replaced by a printer, how should it be transformed? Should it be a printer or some other electromechanical related product?

From the SWOT analysis, the electric typewriter manufacturer's strength is in electromechanical, but the development of printers again seems to have a better chance. As a result, some towards the development of printers, die a terrible death; some towards the development of razor production is very successful. It all depends on whether you want an opportunity-based growth strategy or a capability-based growth strategy.

SWOT does not take into account the initiative of a company to change the status quo; it is possible for a company to find new resources to create the advantages that the company needs to achieve strategic goals that could not be reached in the past.

In the process of applying SWOT analysis, you may encounter some problems with its adaptability. Because there are so many occasions when SWOT analysis can be applied, it must be adaptable. However this can also lead to anomalies. The problems created by the basic SWOT method of analysis can be solved by the more advanced POWER SWOT analysis.

Baidu Encyclopedia - SWOT Analysis Model.