too many. let me list them one by one.

preface: the application materials, application process and time limit can be found online, so I won't talk about them.

Let me talk about some pits that are easy to step into.

1. Risks of trademark application:

There are many risks in the process from the application to the examination and approval of a trademark, and most applicants like to ask a question: Can my trademark pass? What are the chances of not passing? I have told the following risks, and a reasonable applicant should not ask this sentence.

Trademark retrieval: No agency can guarantee the accuracy of trademark retrieval for three reasons.

First, there is a blind spot in trademark retrieval, that is, the trademarks applied for by the applicant at least 5-6 months before submission cannot be found in the public system (don't ask why, the data disclosure is delayed), so the approximate trademarks that can be retrieved at present are not all trademarks before application.

Secondly, the fact is that few domestic trademark agencies buy professional trademark retrieval and query software, which I think accounts for less than 51%, and even fewer agents actually use query software to retrieve trademarks after purchase (because there are many trademark agencies, the salesmen don't need query software to check trademarks at all), so the accuracy of retrieval is compromised.

Finally, when judging the approximate trademark retrieved by the trademark, the trademark agent can't be exactly the same as the examiner's standard (everyone has different understanding of the trademark review standard), so it is impossible to judge the passing probability of the trademark through retrieval. PS: This doesn't include the fact that the business personnel of many trademark agencies may have entered the industry for less than 1 months (individual companies engage in crowd tactics and trademark personnel are trained quickly), so what about majors? !

the process of trademark application: usually, the service that trademark agencies charge agency fees only involves trademark approval or refutation. If the trademark is successful, it will be announced in the first instance; if it fails, the trademark will be rejected; There is a three-month notice period after the trademark application is announced to the trademark preliminary examination (that is, it is approved in the popular sense). In these three months, anyone in China has the right to object to this trademark. That is to say, even if the trademark passes the examination, it is not 111% qualified. Once it is objected in the trademark announcement stage, the trademark will enter the process of objection, so this risk in trademark application cannot be avoided.

to sum up, the above risks of trademark application are unavoidable, so the above problems have solved the following problems.

2. Trademark protection

The risk of trademark application is unavoidable. Is the statement that trademark protection is reliable? Applicants can use their brains to think for themselves. Examiners of the Trademark Office are not salesmen of the agency. Can they be easily influenced by the agency?

3. The legal significance of the notice of trademark acceptance

It is emphasized here that the legal significance of the notice of trademark acceptance only means that the trademark office has received the application for trademark registration, and the application for trademark registration has been accepted, which does not mean that the trademark has passed the examination, which does not mean that the trademark registration has been successful. As long as the trademark application procedures are in compliance and the trademark fees are paid in time, the trademark will be accepted. Don't be fooled by "I promise to let you accept the trademark" and "the full amount will be refunded if the trademark acceptance is unsuccessful".

4. After the trademark application is accepted, there is little difference whether the trademark is TM or not. Before the trademark is successfully registered, the trademark is unregistered. TM only means that the logo is used for trademark use, but it does not mean that the trademark has obtained legal trademark rights. Please don't be "Your trademark has been accepted successfully, you can type TM". "Your trademark has been accepted successfully. You can use the TM. "This kind of tone that makes the applicant mistakenly think that the trademark can be used unscrupulously is fooled. This is a concept of stealing. Before the trademark is registered successfully, it is not recommended to use it widely, which will easily lead to unnecessary legal disputes. Secondly, once the trademark registration fails to pass the examination and is unsuccessful, all previous publicity investment will be wasted. Who will pay the bill, please?

5. Time limit for trademark application

Many applicants will ask, how long will it take for the trademark to come down? Will be told that in 9-12 months, the applicant will feel, why is it so long? This is the time for the State Council to review, and the agency has no right to speed it up, okay? Therefore, the statement of speeding up is also inaccurate and objective. It is the most basic thing for the applicant to wait for 12 months, so make this mental preparation before applying for a trademark. Don't rush it at the time of review any more. It's useless. The review lasts as long as it takes, and the agency can't control it at all.