New store opening plan

1. Purpose of opening activities:

1. Establish the public image of the store and win the attention of major media.

2. Gather popularity through opening activities, show Beyak's brand-new image and improve its popularity.

3. through the opening activities, we will strengthen the local influence of Beyak store and promote the sales work.

4. Attract the attention of the public and the media through unique activities, and improve the communication effect.

2. Pre-publicity plan:

The success of opening activities depends on whether the pre-publicity is in place. Only when the pre-publicity is done well can we ensure the success of the opening activities. We must have this awareness ideologically, and we would rather postpone the opening of the business than be sloppy in the early publicity.

the way and specific operation of pre-publicity:

1. Home publicity in the community:

This is the most direct and effective operation means, but it is also the most complicated method. Specific operation:

(1) Divide the publicity into two publicity groups, with two or more people in each group, and one person in one group is acceptable if conditions permit. The purpose of the publicity group is only to find and track customers, understand the details and needs of prospective customers, and finally guide customers into the opening site through one-on-one publicity with customers two weeks before the opening.

(2) Divide the buildings in the counties and cities, and basically achieve a balance in distribution. Each group is responsible for a region and carries out its work. Competition is launched between the two groups, and the indicators of competition are the number of customers who are guided into the store and the number of customers who sign the bill. Give recognition to outstanding performance, such as cash reward, business personnel inspection and retention. According to the sales volume of each group, commission and other measures are taken to mobilize the enthusiasm of salesmen.

(3) the contents of the door-to-door publicity: the general situation of the company, product introduction, detailed introduction of the opening activities, the basic situation and wishes of customers, and invitation to enter the store. It is worth noting that after learning the situation of prospective customers, we should collect, sort out and track them, and keep in touch with the store guide to find a suitable starting point to prepare for signing the bill quickly when opening. On the day before the opening, the salesman should communicate with the prospective customers by telephone and confirm to come to the store to participate in the opening activities.

2. The newspaper carries leaflets: the leaflet design should be clear in one scene and the theme of the activity should be obvious. The production should reflect the grade of the brand. Never use red and yellow printed leaflets, which have no grades.

release content:

a, opening information: time, place, title, reservation telephone number (advance reservation can be provided)

b, preferential activities

c, enterprise-related information, mainly with cultural connotation

d, information about participating in the opening lottery and gift distribution

Function: the publicity effect of the newspaper release is the most direct.

Entrained media: ×× Newspaper

Release quantity :×× 11,111 copies

Release date:

3. Temporary notice of newspapers and TV media: publicity will be carried out within one week before the event, which is generally temporary and centralized publicity. Creating momentum is crucial.

4. The opening notice of SMS platform: It doesn't need to be sent all over the sky, and it can be sent in the form of satellite positioning, focusing on all development buildings and building materials markets. That is, location transmission.

5. Of course, other effective methods can be adopted to promote the publicity according to the local actual situation.

Third, the design of promotional content for opening activities:

First, we need a relatively low-priced product to attract customers and detonate the market. This price needs to be particularly emphasized and eye-catching. At the same time, the design of promotional content should be relatively lively, such as price discount, promotional gifts, etc., and even take prize-turning, lottery and so on.

IV. Creating the atmosphere at the opening ceremony:

Traditional methods such as arches, colorful flags, carpets, hanging flags, balloons, Yi Labao and flower baskets can be adopted. Three detailed plans for the opening of new stores and three detailed plans for the opening of new stores. The momentum must be great, such as making ten arches, lined up in a row, etc., in order to really make the atmosphere. At the same time, the placement of gifts should be imposing, and the pile should be large, giving people the feeling that there are many gifts and they are very valuable. One of the purposes of roadshows is to attract the attention of customers who come to visit and find the location accurately; In addition, it can attract the attention of all citizens and even the media. It is also a supplement to the creation of the scene atmosphere.

V. Training and arrangement of opening personnel:

On-site bill issuers should be put in place, who are responsible for maintaining the order on the spot in addition to issuing bills. It is best for the salesman who entered the community in the early stage to send the bill. They can eliminate the strangeness of customers who have been advertised, lead these customers directly into the store, be mentally prepared for signing the bill, and have a high success rate. The shopping guide must pass the training, preferably married and decorated at home, and have enough experience in decoration. The number of shopping guides should be sufficient. Logistics personnel should also be put in place.

VI. On-site control:

Attention to weather; Hydropower arrangement; Special personnel in different product areas are responsible for the preparation and supplement of related materials.