Alibaba's box horse Xiansheng and Hungry announced that they have achieved strategic interoperability. Users can also enjoy the delicious life of the "box room" through being hungry. Nearly 11,111 kinds of high-quality goods from all over the world, such as crabs, lobsters and fresh food, are delivered to their doors by mobile phones in 31 minutes.

This has become another key action for the opening and cooperation of fresh food services in Ali Ecology. Since last year, based on the high-quality supply chain capability and service system, Box Horse has continuously exported its model and experience, driving Ali's fresh agricultural products service to gradually upgrade. At the end of last year, Box Horse took over the fresh food operation business of Tmall Supermarket. In April this year, the delicious food market of Tmall Supermarket operated by Box Horse was launched, which made fresh fruits and vegetables, fresh aquatic products, low-temperature refrigeration, catering cooked food and other commodities on the shelves of Tmall Supermarket for the first time. RT Mart and other supermarkets cooperated with Box Horse earlier, while RT Mart learned from the online and offline linkage mode of Box Horse, and

established a digital supply system. At present, it has realized the new retail transformation of all stores. At the supply chain level, Boxma's popular products, such as Nissin and Dihuang Fresh, have also landed in RT Mart stores, helping RT Mart to enrich its commodity categories. This time, it has been connected with the hungry ecology, which has further enriched the high-quality goods and services, and further increased the industry leading edge in the field of raw and fresh food. Box horse's commodity ability built around "eating" has become its biggest market advantage. In recent years, Box Horse has increasingly gone upstream, making the supply chain more refined and detailed. It only sells fresh milk every day, Norwegian salmon from the fishing ground to the store in 72 hours, Hutai No.8 grape that can't be lost for a long distance, and Portunus Crab that entered the inland alive on a large scale ... These products have helped Box Horse to create a fresh and golden signboard, and have gradually expanded to Ali ecosystem, allowing more and more consumers to enjoy ". The low degree of standardization and high loss of fresh food, especially the high consumption threshold of fresh goods and the difficulty of supply chain, have always been the difficulties of Internet and digital upgrading. Fresh seafood, as a mental commodity of box horse, has established a unique strong cognition in consumers' minds. In the past three years, Box Horse has explored a complete solution for fresh consumption from the aspects of procurement, warehousing and distribution. According to industry insiders, the strong cooperation between Box Horse and Hungry will further promote the online and offline integration of fresh consumption, improve the Ali ecological fresh matrix, and open another new model and possibility for fresh food from supply chain to consumer service in the future.