1. Invisibility: Customer's satisfaction with products mainly comes from feeling, which is related to customer's experience and values. ?

2. Instantaneity or synchronization of production and consumption: the production of hotel products is carried out regularly according to the immediate needs of customers;

3. Non-storability: hotel facilities, space and environment cannot be stored or transported, and rooms and dishes that cannot be sold within a certain period of time.

Product content

The whole product concept was first put forward by theodore levitt, a professor at Harvard University, and later developed into a five-level whole product concept by Philip kotler, a professor at Northwestern University. If this concept is applied to the hotel industry, a complete hotel product should be composed of five levels: core product, formal product, expected product, extended product and potential product.