1
With the rapid development of Internet e-commerce, it does bring people a lot of practical convenience. People can shop without going out and using computers or mobile phones. E-commerce has become an important part of people's daily life.
The impact of e-commerce on the real economy lies in: retail links. E-commerce is generally cheaper online than offline because of factors such as wide audience, low cost of opening stores, and all-round commodity information. People have turned to online purchases. But at the same time, e-commerce cannot replace the real economy, because e-commerce can only meet the purchase demand of some commodities. You want to drink coffee, get a haircut and go shopping, which can only be experienced by physical stores.
2
Offline and online compete with each other, depend on each other, and grow together to some extent. These two business models should be combined, so the O2O business model was born, which combined offline business opportunities with the Internet and made the Internet a platform for offline transactions. The advantage of O2O lies in the perfect combination of online and offline advantages. The internet and physical stores are perfectly connected to realize the landing of the internet. Let consumers enjoy offline personal service while enjoying online preferential prices, and enhance the user experience.
three
With the continuous improvement of people's economic level, people's consumption has become more diversified. Consumers' shopping focus is more on the whole scene of personalization, diversification and experience. The continuous maturity of "Internet, big data, Internet of Things, AI artificial intelligence, 5G" technology has also provided a good cornerstone for the development of e-commerce!
Technology allows e-commerce to gain insight into consumers and allow thousands of people to reverse customize products according to the needs of consumers. His supply chain, insight into consumers, and its low cost are all opportunities for e-commerce, while the advantages of physical e-commerce are not. Entities allow consumers to truly experience goods, which can be touched, perceived and served.
With the continuous advancement of the times, the rapid development of e-commerce has played an innovative role in the real economy. China's real economy needs to develop, whether it is facing e-commerce, enjoying the economy or the next round of emerging industrial forms, but it will eventually face innovation, embrace innovation and upgrade iteratively, which is the best way to change the status quo.
four
Therefore, there is no single e-commerce or single entity in the future, but online and offline integration. Only by combining the advantages of online and offline can we better serve consumers and go further and further in the future.