For many novice anchors, because they have no experience, the live broadcast doesn't know what to say, and it is easy to be cold. At this time, the role of Tik Tok on-site replication is very important.
So, how should Tik Tok live copy be designed?
Tik Tok on-site copywriting can be roughly divided into four categories: welcome copywriting, thank-you copywriting, warm-up copywriting and publicity copywriting. If it is a live broadcast with goods, there is also a copy with goods.
Let's learn more about how to design these copywriting.
Tik Tok welcomes copywriting on the spot.
In live broadcast, the user's first impression is very important.
If you can design attractive on-site welcome copy, you can retain more users!
Welcome copywriting mainly focuses on the live opening. When we officially enter the theme of live broadcast, we first need to welcome users who come to watch its live broadcast.
Example of copywriting:
1. Hello everyone. Welcome to my studio. Those who like the anchor can pay attention to it first ~
2. Welcome friends to my studio. The anchor is a newcomer, please forgive me ~
3. Welcome all handsome guys and beautiful women to my live broadcast room, pay attention to the anchor not getting lost, and share if you disagree!
Tik Tok live thanks for copying.
Keeping a grateful heart can help the anchor establish a more vivid and vivid image.
Whether a newcomer enters the studio or someone gives you a gift, the anchor should thank you!
Example of copywriting:
1. Welcome new friends. Thank you for watching my live broadcast!
2. Thank XXX friends for their gifts! Thank you very much (you can directly thank you by name! )
3. I appreciate XX's concern, but I haven't paid attention to my friends. Click on the attention above, and the anchor will bring you wonderful live content every day!
Tik Tok live warm-up copy
The anchor must always pay attention to the user dynamics and online number in the live broadcast. When the live broadcast heat drops, the live broadcast preheating method is used to re-mobilize the activity of the live broadcast room.
Usually, the live broadcast preheating will be carried out together with the live broadcast activities. The following are specific examples of copywriting:
1. Where are my friends? Click the screen reply 1 1 1 and let me see you! The anchor will start the lucky draw soon!
2. The following is the most anticipated link! Soon we will start the lucky draw, pay attention to me, reply to 666, take a screenshot of the first little friend, our little assistant will personally believe you, and today's gift package is yours!
The above is how to write Tik Tok's living copy, and the details of these living model essays can be directly applied. For more information about Tik Tok copywriting, please pay attention to other related articles of Script House!