The official response of New Element said that because of its own mismanagement and the reason that the flow of people decreased during the epidemic. Currently has been unable to maintain the normal operation of the restaurant.

The new element restaurant as China's once hot light food restaurant. It has attracted the attention of many fitness people and white-collar workers who like health management. However, in recent years, due to the new element for their own positioning has been unclear and poorly run problems. During the epidemic, New Element restaurants did not have enough money to cope with subsequent store operations. I think its closure is a regrettable event.

One: What's going on in this case?

New Element, the famous light food restaurant, has now issued a company circular. The company said that due to its own mismanagement and a huge gap in the company's capital chain, the new element of the restaurant has been unable to maintain the operation of all the remaining stores. With immediate effect, the company will enter bankruptcy and liquidation. All remaining stores will be closed gradually.

Two: the new element of the restaurant's own mismanagement.

New Element Restaurant is a light restaurant that started in 2002, in an era when there was a lack of understanding of fitness management and weight management. The emergence of the new element restaurant for the majority of white-collar workers as well as fitness people to provide a good dietary reference. Later, due to the rapid development of the Internet and the rise of other light food restaurants to compete, the new element of the restaurant has not launched its own unique dishes, and there has been a fuzzy positioning of their own stores. This has led to a shrinking share of business in the market.

Three: the new element of the restaurant during the epidemic has been in the loss.

Currently during the epidemic, the state's control of the flow of people is very strict, and the flow of people in many food stores are sharply reduced. In this case, the new element restaurant can not be spared. Due to the new element restaurant's previous defeat in the field of light food, resulting in its own use of funds has also been sharply reduced. Has been unable to maintain the operation of subsequent stores, so bankruptcy reorganization is also for the new element of the end of a best way.