The reasons why Xijiazha is so hot are taste, good design, good marketing, and precise target customers.
1, taste first
Hi tea is popular mainly because of the taste of fresh and unique, compared to Taiwan, Hong Kong-style milk tea, hi tea, the use of oolong tea, jasmine green tea tea and other teas, to maximize the retention of the tea flavor; hi tea adhere to the use of high temperature 100 ℃, high-pressure extraction, and each bag of tea is only used once, so the tea flavor is more mellow, and the tea bag is used only once, so the tea flavor is more mellow, and the tea bag is used only once, and the tea bag is used only once. Each tea bag is only used once, so the tea flavor is more mellow and the taste is more dense.
2, good design
Hi Tea's décor is simple, stylish, cozy, high-quality and energetic. The largest store in Guangzhou has three floors, adding up to 2,000 square meters.
3, good marketing
Once upon a time, hiring people to line up put Hi-Tea on the map. Whether or not it was a hired queue, we have no way to find out, so we dare not say. However, if success is all about writing a good public website and hiring people to queue up, then that's too simple.
4, the target customer precision
Hi tea to focus on the target customer in the young group, not only in the beverage research and development of tailor-made products, store decoration style is also very youthful, the perfect combination of modern elements and Zen elements of tea culture. The brand's value is associated with youthfulness and fashion, greatly catering to the youth target group.
Expanded
Recommended single product
1, Zhi Zhi berry berry
Pink high value, used to take pictures of the first choice of the ZB; milk cover is very good to drink, the milk and salt flavor of the full flavor, with strawberry flavored fruit tea is really perfect to the extreme Oh!
2, full cup of red grapefruit
Weibo the hottest one, the fairy face value! The flavor is amazing, the red grapefruit taste is particularly refreshing, and you won't get tired of drinking too much.