At the peak of the outbreak of cold pot string of many people from all walks of life to see the prospects of its industry, have to enter, a time to do the brand to open a directly-managed stores, to do the external franchise, teach technical training, their own self-study store start-ups, cold pot string of the market is extremely noisy!
How can we occupy a place in the highly competitive market? How to make their own brand of cold pot string more long?
After the first half of 19 years of high-speed market development and competitive baptism, for small and medium-sized chain of cold pot string brand, the industry began to become cruel! Such as marketing and publicity costs to enhance the personnel management costs increase, doubling the operating costs of the store, and as the store opened more and more, the longer the cost of loss of ingredients is also increasingly large!
So how can we have a place in the competitive market, how can we compete in the fierce market suddenly out of their own, so that their own brand not only live longer than others but also live well, but also reduce all kinds of operating costs?
To say that this topic solution, the best way is to occupy the market and reduce operating costs through a variety of ways, but want to occupy more of the market itself and reduce operating costs is a contradictory point!
In the common sense that we should be clear that we want to occupy the market need to be products, prices, services, channels and more various aspects of the advantages of the line, but according to do so, I'm afraid that every good in fact need to vigorously invest in the cost of the line!
Take the cold pot string product seasoning, for small and medium-sized chain brands, want to make the standard has a nationally popular seasoning, then in your invisible place, the investment may be into the failure of thousands of times of R & D experimental costs, as well as loss of ingredients, seasoning, site and other large amounts of investment.
In said ingredients, want ingredients look beautiful and delicious, not only need to invest a lot of energy in processing above to study, such as a string of how many potato slices above wear, cucumber slices wear how much, how long, how thick, how big data, and how long to cook, brine how long data, it is these invisible data behind the support, only to make people feel that the ingredients at a glance look better, eat up the texture of the better, and these foundations are not only the ingredients above look better, eat up the texture of the better, and these foundations are not only the ingredients above look better, eat up the texture of the better. And these bases are not only the ingredients above the specialized pick fine labor costs, and production loss costs.
Finally, the input of the production plant that is not to mention, site, labor, utilities, all kinds of taxes and documents is not a day or two days, thousands of tens of thousands of dollars invested to solve the problem, so for the many small and medium-sized chain of cold pots and bunches of brands without a strong capital, if the whole chain of their own package is the first thing to consider is not only the urgent need to spend a lot of money, manpower, energy, but also consider how to reduce the cost of loss and so on size. How to reduce the cost of loss and so on the size of the problem!
In addition there is a point for the franchise brand, if you do join, in fact, but also to consider the average store to use the benefits of efficiency and per capita to enhance the problem; now the rent is so expensive, especially per capita concentration of commercial use of the cost of the facade is even more frighteningly high, how to make every store has the benefit of the small and medium-sized chain of brands or even individual franchisees to open a cold pot skewer, need to think about the serious problem! The problem!
1. Out of the string of slow, need to string their own, their own cooking, their own to thaw, delay their own a lot of selling time!
2. Loss of large, because of the impact of the weather, and even the store manager's prediction is wrong, resulting in too much skewer scrapped!
3. low per capita efficiency, high staff costs, others can do a person a store you three people a store things!
You know that other stores can buy 1000 strings a day, your store can only buy 600 strings a day; how do you compete? Others sell 500 strings a day a person, you three people sell 1200 strings a day, how do you compete? Other people thirty flat store a day two people sell 700 strings, you a seventy flat store only buy this same two people is also 700 strings, how do you compete!
These phenomena are reflected in the above problems are definitely worth our deep thoughts!
So for the cold pot string of small and medium-sized chain brands, and entrepreneurs in the end how to reduce investment and operating costs?
In the fast food diet is not two words called dining rate and turnover rate! In fact, do the same cold pot skewers, the solution to the above problem can also be the same from the perspective of improving these two points!
First of all, for the cold pot string of store operators or individual entrepreneurs how to do?
1. Need to improve the rate of skewers: reduce the operation of the link, such as cooking skewers, defrosting, complex blend of seasoning and other processes.
Improve the skewer rate benefits, in addition to the store managers can also reduce labor costs, two people do things, a person will do. It can also reduce the anxiety of queuing diners to improve the purchase rate and increase the speed of cost recovery.
Especially for scenic spots, trade snack street crowded business super good store, out of the string of fast is one of the inevitable competitive elements!
2. Reduce the cost of loss of skewers and improve the utilization of space!
Do cold pot kebabs in fact, honestly is not the store decoration of the rich and beautiful, the larger the better space, because the big store not only represents your investment in decoration, rent and other costs rise, but also means that you have to pay above the manpower, the more you pay the greater the input cost.
There are also stores big means more equipment, show the cold pot skewers in the output of the number of above, the big store less string certainly does not look good, out of more than one in case of failure to sell may also cause a huge waste. So for the cold pot skewer store applicants or owners should also pay attention to this problem!
In addition, for small and medium-sized chain brands how to do?
Do cold pot string of brands which people, you know what the most afraid of?
In fact, any brand, any business model, embodiment of the above are the same, the most afraid of must be in the product above the problem, such as taste can not be standardized, the ingredients are not beautiful enough, the marketing does not have the degree of innovation, resulting in word of mouth fell again and again, diners did not have, the brand undertaker does not trust.
In the end, the money is not earned but also lose money to compensate!
Another point is to build their own factories in addition to investment and operating costs, more from internal conflicts, product problems, operations staff and its easy to appear with the factory staff conflicts, resulting in internal disunity, mutual tug-of-war behavior, and resource depletion and so on.
So for small and medium-sized brand enterprises, learn to coordinate resources to learn to use external resources, looking for customization, R & D, production services as one of the foundry, the whole chain of suppliers for my use, will be limited to the use of human and financial resources on the knife's edge, specializing in brand adherence, and operational publicity rather than wasting a lot of manpower, material resources, energy to engage in the factory is extremely necessary!
Then how to quickly realize the above solution?
Find and Xu! As a one-stop customized production service cold pot skewers of the whole supply chain, and Xu can completely and quickly solve the above problems!
For all kinds of small and medium-sized chain brands and entrepreneurs in the choice of ingredients and seasonings, production and production costs and operational losses, as well as labor costs to reduce the investment has an extraordinary advantage. Specifically designed to solve the small and medium-sized chain enterprise brand service follow-up can not keep up with the difficult supply, the production flavor is not standard, can not build a factory to produce seasonings, the new project to establish a large investment, high labor costs, store space utilization rate is low, and even low-cost entrepreneurship of individual households and other issues.
Hexu Cold Skewers is a new project focusing on Chongqing Hexu Catering Culture Co. Ltd. at the end of 2018, which is a cold pot skewers full-chain supply project to support the cold pot skewers ingredients, seasonings, equipment national procurement, customization, OEM, OEM, OEM and other production, processing services and so on all the links. The project was tested on line in early February 2019 and officially launched in early April.
As of now and Xu cold skewers officially online only two months, has been successfully stationed in Sichuan, Henan, Chongqing, Guangdong and other places in the high-speed service area, college canteens, well-known scenic spots Masaanxi ancient town, and the chain of convenience Love Fresh Bee and the convenience of the fresh system within the word of mouth by the people around the use of the praise!
Ingredients do not have to cook, do not have to thaw, do not have to soak for a long time, plus the use of its seasoning out of the string fast, can be stored at room temperature, is the main feature of the and Xu cold pot string, of course, the use of its seasoning is also very simple, the first proportion of the seasoning and then disassembled ingredients, soak or pour a few times can be used as much as you want to take as much as you want to use the rest of the seasoning and the ingredients in the storage cabinet can be preserved at room temperature, the small packages of the open bag! Ingredients can be used within two days after sealing the mouth (generally most stores can be used up in a day), the seasoning time is a little longer.
As a focus on "Chongqing food" Sichuan cuisine taste standardized production and custom services for fifteen years and Xu catering, in the production and customization of seasonings, also has its years of experience accumulated in the production and service of nearly one hundred brands, the cooperation of Hu Heji, the west side of the wind, Yu Xiaoba, the original taste, liberation of spicy brands and nearly 6000 stores;
The seasonings can be used for two days (generally most stores can be used in a day), but longer time. 6000 stores;
Now cold skewer seasoning and Xu have vinegar pepper, spicy two flavors, the same are long secret standardized seasoning, and have been tested in the market suitable for the north and south groups to eat, very suitable for small and medium-sized chain of new project development, individual entrepreneurs start a business, self-employed people to do the implantation of new products.
Now 2019 is only half of the time, it is the peak of the cold pot skewers, as a light snack food in the country still has a great market sales space, if you are doing cold pot skewers, or soon want to do the cold pot skewers development project, or you want to open your own store business, I hope to be able to learn about the Hexu Cold Pot Skewers project, we can join hands with each other and each other to go farther.
Do cold pot kebabs find and Xu, one-stop customized production service provider, learn more welcome to private!