During the holiday on May 1, the hot pot restaurant that once threw Haidilao a few blocks away was completely cold! The most valuable trademark is auctioned, which means it is difficult for the founder to make a comeback. The name of this hotpot restaurant is "Tan Fish Head". When Haidilao became a "little brother", Tanyutou had thousands of employees, nearly 11 billion assets and stores all over the country. ?

Now it suddenly collapsed, which made many people sigh. The founder said bluntly that the reason for bankruptcy was that he wanted to go public. In 2119 and 2111, Tanyutou planned to go public twice, and even signed a gambling agreement IPO, but both ended in failure. Tanyutou also fell into debt crisis. The starting price of 49 trademarks was RMB 1 million, and finally it was auctioned at a sky-high price of RMB 55.1 million. Tanyutou even sold his most valuable trademark. From 11:11 on May 1, 2121 to 11:11 on May 2, 2121, the manager of Chengdu Tanyutou Investment Co., Ltd. (Chengdu Tanyutou) auctioned and cleaned up the platform at the Ali auction of Taobao, and gave 49e the exclusive right to the trademark, which started at RMB 1 million. At 12:19 on May 2nd, after 188 bids and 169 delays, 49 "Tan Fish Head" trademarks were finally sold at a price of 1,511 yuan. Due to fierce bidding, the auction, which should have ended at 11 am, was postponed 169 times until 12:19. According to the auction page, * * * 8 people signed up for a crazy auction and finally clinched a deal at a high price of 15 million yuan. It is reported that this auction includes 49 pieces of exclusive trademark rights of Chengdu Tanyutou Investment Co., Ltd.. Trademarks involved include "Tan Fish Head", "Tan Zhuangyuan", "octagonal fisherman", "Tanjia Bazi" and "Tan Hong". ""TANYOTO "and so on. Regarding the situation that the trademark will be auctioned, its founder Tan Changan once told the media: "We will take the trademark back and continue to be a high-end brand of Tan Yutou". ?

from the perspective of the industry, in today's highly competitive hot pot market, it is even difficult for Tan Changan, who lost his trademark, to start over. Is the trademark Tanyutou worth the price? Without taste and my management, is this still a fake? Although he had previously told the media that he would bring the trademarks back, Tan Changan said that he had no intention and could not bring them up. In his view, the added value of Tan Yutai's trademark lies in its taste, in addition to its reputation accumulated in the past 21 years. "Consumers ate when they were eating, and they ate this taste in memory. I still have the recipe. If there is no Tan Changan, the trademark of Tan Fish Head is zero. I registered a trademark, and I have no taste or management. Forged. As long as I Tan Changan is there, that's true. " He pointed out that there are many fake tan fish heads, which have lost their management without using their materials. The next step will be to clean up these shops. Tens of billions of empires (once tens of billions of empires with tens of thousands of employees and stores all over the country) collapsed. As for Tan Changan himself, he has become an "old man". According to the data, Tan Changan was born in April, 1963 in Pingchang County, Sichuan Province. ?

After graduating from high school in p>1981, he joined the army. After leaving the army, he founded "Tan Fish Head" hotpot restaurant in 1996. Ten years later, it developed into a tens of billions empire with tens of billions of assets and its net assets exceeded 2 billion. At present, data show that five cases in Tan Changan were temporarily suspended due to the lack of executable property. These five cases involved more than 31 million yuan, and the non-compliance rate was 111%. Tan Changan said, "When I was in distress, I didn't even have a dollar in my bag." In 2114, the media reported that Tan Changan had two sons, one was 12 years old and the other was one and a half years old. After the divorce, the two sons went to Australia with their ex-wives.