how to design the salary of catering ppv? As an excellent catering brand marketing, we can start from the following five aspects. 1. Brand stories, culture, products, quality, service and products are brand stories that impress users. This is the focus of marketing, but it is also the most easily overlooked link. Brand story is a brand's unique spiritual core and external performance, which can well convey the brand's core concept, spiritual concept and brand belief. It is very similar to the economic life of consumers, so it has a strong emotional expression and can produce emotional buzz. 2. Brand positioning means that the brand can accurately locate its own consumer groups within the expected psychological expectations of consumers, thus forming a brand positioning in consumers' minds. For a consumer, brand positioning is the first step to know the brand and the first opportunity to know the brand represented by the brand. So, what is the content of brand naming?