Catering is always a hot industry. Food is the most important thing for the people. The catering industry can be fast food, restaurants, food stalls, western restaurants, hot pot restaurants, milk tea and dessert shops, etc. These are the most common shops in our lives. Do these shops make money? Have you ever understood or consulted the owner of the store? For this question, Xiao Bian needs to consult Mr. Feng from Seiber Hotpot Table Factory in Shunde, Foshan. For the catering industry, Mr. Feng runs hot pot tables, induction cookers, northeast China, north China, northwest China, central China, etc. Many hot pot restaurant owners come here to visit and purchase. What restaurants can they open to make money now? Boss Feng takes a hot pot restaurant as an example to share his personal experience.
1
First, let's investigate the market.
What do the local food and beverage streets operate, such as fast food restaurants, hot pot restaurants, milk tea and sugar shops, food stalls, etc. If you open a hot pot restaurant, you should have convenient transportation, convenient communication and easy access. Located in or close to commercial areas, economic areas, cultural areas, development zones, etc., the roads are smooth and customers are easy to "get close"; At the same time, pay attention to the surrounding environment. The external environment should form a climate, and hot pot restaurants and other restaurants should be mixed.
2
consumer group analysis
service object analysis; Occupation analysis of consumers; Analysis of age characteristics of consumers; Customer consumption behavior analysis, etc., after doing these analyses, we can determine the variety and pricing of food and beverage outlets according to the consumption habits of these customer groups.
3
Shop decoration
Apart from convenient transportation, shop decoration is also a very important part of a successful restaurant hot pot restaurant. The style of the shop should be novel, the tables and chairs of the hot pot should be neat and clean, so that customers will feel very warm when they eat.
4
storefront talents
A good restaurant, such as a hot pot restaurant, must have a good attitude of waiters, smile at others and be responsive to customers; Store managers should arrange things reasonably; Chef skill should be in place; As a service industry, there are more passengers, and employees will be very hard, but they can't bring these personal emotions into the service work.
5
Unique taste
To run a brand-name restaurant, you must adhere to your own unique taste. The ingredients are fresh and unique, and there are many repeat customers. If customers introduce customers, the store will be prosperous and popular.
6
Regular activities to promote
Special festivals or store celebrations should be properly publicized. Don't underestimate this, which can quickly enhance the popularity of your store, bring more passengers, and offer big discounts and other activities.