A: There are two good friends who are cooking restaurants at the same time. After a few years, one of them has become a minor celebrity, while the other is still struggling. So the owner of the restaurant behind him asked his friend, "We started our business at the same time, and our conditions and opportunities are similar. Why are you developing so fast, but I am still so difficult?" Instead of answering directly, his friend asked him three questions: "1. Does your restaurant have a development goal that excites employees and is willing to advance and retreat with you? 2. Have you shared your ideas and values with your employees? 3. Do you often deliberately create a working atmosphere that makes employees full of passion? " After listening to his friend's questions, the boss was lost in thought. The restaurant has developed for so many years, and I have been busy with all kinds of things. How can I have time to think about these problems? Aren't these things needed for large restaurants? Ok, have you considered all the catering operators? Do you have the same confusion?

in fact, these questions should be three questions that all enterprises should ask themselves, that is, the construction of corporate culture. As a traditional and sunrise industry with high-density labor and low educational level, the construction of corporate culture seems to be somewhat out of date or even out of place with the corporate culture of other industries under market competition. Especially in those enterprises run by catering owners with low cultural level and short vision, the construction of corporate culture is almost undeveloped virgin land.

The direct consequence of the negligence of corporate culture construction is that the enterprise has no cohesion and centripetal force, and employees will live and work in turmoil and anxiety all day. Except for the poor children and the so-called boss clique, few people have worked for more than half a year, especially the front office staff, who are like a lantern, one after another. The spread of this phenomenon eventually leads to the result that the service can not be guaranteed, the dishes can not be guaranteed, and the operation is naturally unsustainable. It can be seen that the construction of corporate culture is how critical and important it is in the operation and management of catering enterprises!

In fact, to define corporate culture construction in a broad sense and a narrow sense, it is inseparable from the following aspects: perfect corporate rules and regulations (employee handbook, code of conduct, clear responsibilities and rights), reasonable competitive salary system, rich amateur cultural activities, good welfare treatment (employees' meals, working hours, rest days, overtime pay, accommodation environment, etc.), forward-looking career planning and designing the long-term strategic objectives, humanization and people of the enterprise. These are all indispensable components in the construction of enterprise culture, and are prerequisites for the sustainable, stable and strong development of enterprises. The implementation and improvement of corporate culture construction is a wise embodiment of a true entrepreneur's foresight and foresight, and it is the most powerful basic guarantee for an enterprise to become bigger and stronger. So how to do a good job in corporate culture construction? In fact, any catering enterprise is subconsciously building corporate culture. Why? As a boss, have you been thinking about how to make employees in the same boat with you, how to improve their work efficiency, and how to make employees agree with your business development goals and fight for them? What is the basis for enterprises to unite employees, etc., which is the problem to be solved by corporate culture. So what are the ways to shape corporate culture? First, the boss must fully communicate with his employees about the future development of the enterprise, that is, we usually say to build a * * * vision. Enterprises often have many uncertain factors that affect the development of enterprises during the start-up period. If the boss can communicate with employees frequently, so that employees can know the development direction of the enterprise and feel that they are also part of the enterprise, this kind of incentive can't be replaced by money. At this time, effective communication is more effective than large enterprises, and employees can quickly understand the boss's thinking, without too many formal rules and regulations, and it is easy to cause employees to scream. Second, the determination of core values. As an enterprise, core values are like a person's soul, which is the reason for an enterprise to survive, so what an enterprise should do is to extract the most important ideas of the enterprise. Third, embody the core values in action all the time. As a boss, you should practice and communicate with employees constantly. The form should not be too much, and the content should be simple and clear. The most basic core content should be reflected through actions. It is necessary to add some formal content in the future, such as the company's publications, the company's development goals and business purposes.

among the many catering enterprises that I have investigated and consulted in the past, there are many typical representatives whose corporate culture construction is distinct and excellent. There is an enterprise engaged in Shaanxi-style cuisine, which has two direct stores in Beijing and two cooperative stores in Northeast China. No matter whether it is a direct store or a cooperative store, each single store is operating very well. In this catering enterprise with more than 411 people, there is a bright spot that most catering enterprises can't catch up with, that is, the annual turnover rate of employees is less than 3%. The direct benefit brought by the stability of enterprise staff is the long-term stability of services and dishes, thus forming the stability of consumers, and then the continuous virtuous circle drives new customers. Without increasing the cost of personnel training, corporate investors can boldly and lightly advance to create new dishes, improve the dining environment, improve the accommodation conditions of employees, and increase the intensity of opening stores and expanding the territory. This multi-pronged approach will create good social and economic benefits and build a good blueprint for a harmonious society. The enterprise can stand proudly and develop continuously in the fierce market tide, and its greatest advantage is that it has a perfect corporate culture construction framework. You just walk into any dormitory in this enterprise, and you will never see the mess at any time, but you will only see bright, clean, tidy, neat and standard like an army barracks. Every dormitory is equipped with air conditioning, heating, color TV, IC card telephone and other facilities. A good rest environment can produce employees with good working conditions. Waiters have full work enthusiasm and abundant physical fitness. Is there any reason not to serve customers thoughtfully and meticulously? In addition, the standardized management system, sufficient promotion and promotion space, reasonable salary system, good career planning and design, and democratic and harmonious working atmosphere all show the superiority of its corporate culture construction. In this catering enterprise that manages Shaanxi cuisine, the reason why it has such high corporate cohesion and centripetal force is that the corporate culture construction of the enterprise is perfect and substantial, and it is forward-looking and meets the competitive needs of the market.

no matter what kind of enterprise, if it wants to stand on the market, it should be bigger and stronger. On the one hand, it should build a strong competitiveness against market risks, on the other hand, it should establish a corporate culture system with core significance. Otherwise, no matter how broad the prospect of the enterprise is, no matter how talented the entrepreneur is, if there is no core construction of corporate culture, other ideas will be to build towers in the desert and buildings in the air. Therefore, the perfection of corporate culture construction is one of the necessary strategic plans for every ambitious entrepreneur.