This depends on the flow of people around you and the surrounding environment. First of all, we must determine the taste of the intended brand, which must be passed; In fact, when you join the catering service, there will be a taste preparation manual at the headquarters. As long as it is done according to the standard, the taste is generally not much different.

Budget for opening a store: you need to know the preliminary work of the project and break down the possible expenses according to your own budget, such as the size of the store, the general rent, how much you can invest in joining, and the investment ratio of purchasing materials.

Popularity: understand the positioning of project consumption, investigate the popularity of the project, and the psychology of consumers when they consume: 1, there are not many people, 2, taste, 3, consumption habits. The best location is where there are many people on both sides, with a wide storefront and a large flow of people. Pay attention to whether people flow will produce consumption, carefully examine the consumption level of surrounding residents and consumers, and thus formulate corresponding marketing plans for consumers. The rent of shops can't be measured by price alone, the key is to look at the cost performance. It would be great if joining the headquarters can help to select the site. In addition, we should also check the franchise brands to find out whether there are any successful direct stores in the franchise headquarters and how they operate. This is the guarantee to copy the successful experience after joining, and ask about the follow-up service. If you don't pay, the headquarters will leave you alone. Accurate evaluation: evaluate brand strength. At present, the competition in the catering industry is brand competition. When consumers decide to spend, they often decide to choose a brand first. Of course, we also need to identify competitors. How to lock in competitors? Shops that provide similar dishes and services in the same area and are similar to our restaurant's business scope and target customers. For competitors, you should know their advantages, geographical environment, brand, internal environment, services, special products ..... You can list the competitors with tables, so as to find out your own shortcomings in your preparation and find ways to improve. Through market analysis and investigation, we can understand our competitors and win their customers, so that we can be in an invincible position in the market where competitors are like clouds.