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China's 100 Most Valuable Well-Known Trademarks Ranking
2006-1-10 14:58:35 GLOBAL BRANDING China Brand Research Institute (CBRI)
Taking the "Five Common Methods for Assessing the Value of Goodwill" issued by China Brand Research Institute on July 18, 2005 as the assessment standard, CBRI released the "China's 100 Most Valuable Well-Known Trademarks Ranking" on January 10, 2006 in Guangzhou. Institute of the "five common goodwill value assessment methods" promulgated on July 18, 2005 as the assessment standard, the China Brand Research Institute released the "China's 100 Most Valuable Well-Known Trademarks" list on January 10, 2006 in Guangzhou, and at the same time released the "China's Well-Known Trademarks 10 Kings" and "China's Well-Known Trademarks 10 Kings".
The "China 100 Most Valuable Well-Known Trademarks" list was released in Guangzhou on January 10, 2006, together with the "China 10 Most Valuable Well-Known Trademarks" list and the "China 10 Most Valuable Trademarks" list.
In this assessment, the top 10 "China Well-known Trademarks" in terms of brand value are Hongtashan (4,686.6 million yuan), Wuliangye (4,433.7 million yuan), Lenovo (4,353.1 million yuan), Haier (3,952.3 million yuan), Dongfeng (3,911.6 million yuan), Changhong (3,728.4 million yuan), Wanhong (3,728.4 million yuan) and Haier (3,952.3 million yuan). 3,728.4 million yuan), Vanke (3,622.5 million yuan), Wahaha (3,601.1 million yuan), Zhangyu (3,433.9 million yuan), Glance (3,211.7 million yuan), these 10 trademarks were elected at the same time "China's well-known trademarks of the 10 king".
In this evaluation, the 10 "China Well-known Trademarks" with the fastest brand value-added are Jinlufu (3,099.4 million yuan), Baisha (3,042.5 million yuan), Sanjing (2,900.3 million yuan), Dynasty (2,755.2 million yuan), Yaqian (2,482.2 million yuan), Ashley (2,452.4 million yuan), Luzhou (2,412.4 million yuan), Lushu (2,412.4 million yuan) and Lushu (2,412.4 million yuan). 2,452.4 million yuan), Luhua (2,375.9 million yuan), Mengniu (2,315.7 million yuan), Aox (2,022.6 million yuan), Sheep (1,500.2 million yuan), these 10 trademarks at the same time was elected "China's top 10 most powerful growth of the well-known trademarks".
According to Zheng Zhanwei, president of the China Brand Research Institute, U.S. financial reporting standards require that the value of brands (intangible assets) that can be recognized and differentiated be assessed and recorded on the balance sheet. However, the value of "China's Well-Known Trademarks" has not been used correctly in China.
In order to reverse this unfavorable situation, to further enhance the competitiveness of Chinese enterprises, to narrow the gap between Chinese brands and the world's top brands, and in particular to promote and enhance the application of scientific means and methods by Chinese enterprises to correctly manage and administer the brand value of "China Well-known Trademarks," more and more enterprises will be able to In particular, in order to promote and enhance the application of scientific means and methods by Chinese enterprises for the correct management and operation of the brand value of "China Well-known Trademarks", and to enable more enterprises to safeguard the legitimate rights and interests of the owners of the enterprise assets by correctly evaluating the value of "China Well-known Trademarks", the China Brand Research Institute has organized the evaluation.
The evaluation lasted more than 300 days and was completed in three stages. In the first stage, at the beginning of 2005, the Appraisal Committee started to pre-evaluate the 446 "Chinese Well-known Trademarks" that had been announced nationwide, and came up with a basic database. After that, the evaluation committee sorted the basic database, and at the end of July 2005, it came up with a list of 197 "China Well-Known Trademarks" for reassessment.
In the second phase, starting from August, the Evaluation Committee began to re-evaluate the 197 "Well-known Trademarks of China" on the re-evaluation list, and selectively contacted some enterprises in order to obtain more detailed evaluation data.
The third stage began at the end of December, when the evaluation committee ranked all 197 "China Well-Known Trademarks" that had been reassessed for value, and the 100 trademarks with the highest brand value were selected as "China's 100 Most Valuable Well-Known Trademarks".
According to Guo Guanyue, the chief expert of the evaluation committee, this is the first time that a professional organization evaluates the brand value of "China's Well-Known Trademarks" in China. In order to ensure the objectivity and fairness of the evaluation results, the evaluation was conducted by a committee of more than 30 authoritative experts from all over the country, and the evaluation did not charge any fees to the enterprises. The China Brand Research Institute will also issue certificates, plaques and electronic gold medals to the selected enterprises after the evaluation results are announced.
The China Brand Research Institute is the first professional research organization in China to set industry standards for brand certification and brand value assessment, and currently gathers more than 200 of the best brand (marketing) experts in the country, who are deployed to complete 3-5 important topics every year. For example, on July 18, 2005, the China Brand Research Institute promulgated the "Five Common Methods of Goodwill Value Assessment", which has caused a large reaction in the business community.
Currently, the China Brand Research Institute has more than 100 researchers and 30 senior consultants, as well as a specialized website, releases occasional rankings on corporate branding, and publishes monographs and albums. It is also one of the initiators of the Brand China Industry Alliance.
E-mail:topbrand123@126.com
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Contact: Zheng Xueqin 13422003986
"China's 100 Most Valuable Well-Known Trademarks"
(Published by China Brand Research Institute on January 10, 2006)
No. Trademark Name Trademark Value (100 million yuan) Industry
1 Hongtashan 46.866 Cigarettes
2 Wuliangye 44.337 Liquor
3 Lenovo 43.531 Computer
4 Haier 39.523 Refrigerator
5 Dongfeng 39.116 Automobile
6 Changhong 37.284 Television
7 Vanke 36.225 Real Estate Leasing, Real Estate Management
8 Wahaha 36.011 Beverages
9 Zhangyu 34.339 Wine
10 Glance 32.117 Microwave Oven
11 Guizhou Moutai 31.262 Wine
12 Chang'an 31.008 Automobile
13 Jinlufu 30.994 Wine
14 Xiali 30.991 Cars
15 Jiangling 30.584 Light Vehicles
16 Changhe 30.569 Passenger and Cargo Vehicles
17 White Sands 30.425 Cigarettes
18 999 30.311 Pharmaceuticals
19 Great Wall 29.554 Lubricants
20 Shuanghui 29.256 Meat Products
21 Sanjing 29.003 Human Drugs
22 Unity 28.991 Lubricating Oil
23 Luzhou 28.425 White Wine
24 Henghuacun 28.351 White Wine
25 Healthy People 28.335 Pharmaceuticals
26 Jiannanchun 28.267 White Wine
27 King Fur 28.029 Cigarettes
28 TCL 27.924 Telephones and Televisions
29 Chuanxing 27.816 White Wine
30 Gujinggong 27.664 White Wine
31 Wangchao 27.552 Wine
32 Red Gold Dragon and Picture 27.512 Cigarettes
33 Sea King NEPTUNUS 27.443 Chemical Pharmaceutical Preparations, Biochemical Drugs
34 Liqun & Tu 27.364 Cigarettes
35 Meiji 27.249 Electric Fans, Air Conditioners
36 Great Wall 27.167 Computers
37 Dahongying 27.116 Cigarettes
38 Konka 27.115 Television Sets
39 Gree 26.914 Air Conditioners
40 LONGLIQI 26.816 Snake Powder
41 GAI TIAN LI 26.815 Human Medicines
42 ODONG 26.587 Pharmaceuticals
43 BUBUGao 26.574 Video Disk Players, Telephones
44 HUANGSHAN 26.558 Cigarettes
45 Skyworth 26.557 Televisions, Recorders
46 Stashu 26.448 Medicines for Human Use
47 Dong'a 26.342 Colla Corii Asini
48 Jiu Gai 26.334 White Wine
49 Jiu Kou 26.228 Traditional Chinese Medicines
50 Little Swan 26.221 Washing Machines
51 Hisense 26.148 TVs
52 Chunlan 26.143 Air Conditioners
53 Lijunsha 26.117 Western Medicines
54 Rongshida 26.114 Washing Machines
55 Zhaoshengtang 26.004 Pharmaceuticals
56 Sanguin 25.982 Chinese Proprietary Medicines
57 Huiren 25.222 Proprietary Chinese Medicines
58 NAIS 25.009 Soap, Soap
59 Ya Qian 24.882 Mousse, Cosmetics
60 Yanjing 24.851 Beer
61 Yashili YASHILI & TU 24.524 Milk Products, Soya Milk Powder
62 Meiling 24.331 Refrigerator<
63 Tianqi 24.315 Toothpaste
64 Kelong 24.284 Air Conditioner
65 Liangfenpin 24.223 Toothpaste
66 Sofitel 24.221 Cosmetics, Facial Milk
67 Qingdao 24.168 Beer
68 Luhua 23.759 Cooking Fats, Edible Oils and Grease
69 Mengniu 23.157 Dairy Products70 Jianlibao 23.113 Beverages
71 Coconut 22.866 Beverages
72 Sanlu 22.864 Dairy Products
73 Lepai 22.491 Beverages
74 Aucma 22.348 Freezers
75 Xinfei 21.943 Refrigerators
76 Lifan LIFAN 21.333 Motorcycles, Motorcycle Engines
77 Wanjiale 21.254 Gas Appliances
78 Jialing 20.485 Motorcycles
79 Haitian 20.483 Soy Sauce
80 Huiyuan 20.447 Juice Drinks
81 Xizhilang 20.338 Beverage
81 Xizhilang 20.338 Jelly
82 AUX AUX 20.226 Air Conditioner
83 Huadi Vantage & Fig. 20.121 Gas Cooker, Range Hood
84 Lianzhu L&S & Fig. 19.881 Non-Metallic Pipes
85 Vivo 19.425 Soy Milk Powder
86 Bright 19.254 Dairy Products
87 Fontaine 19.116 Kitchen Stoves, Range Hoods
88 Nexus 18.225 Processed Nuts
89 Xinzhongyuan & Fig. 18.224 Porcelain Wall & Floor Tiles
90 HengYuanXiang 17.349 Woolen Wools
91 YaGe'er 17.256 Garments
92 Chow Tai Fook 17.225 Jewelry, Precious Metal Jewelry
93 Sugo 17.115 Suits
94 Three Guns 16.884 Knitted Garments, Underwear
95 Ordos 16.658 Cashmere Products
96 Supor 16.248 Pressure Cooker
97 Aisda 15.952 Pressure Cooker, Non-Stick Pan
98 Nanfu 15.267 Batteries
99 Little Sheep LITTLE SHEEP 15.002 Restaurants, Restaurants
100 Vinda 14.327 Toilet Paper, Tissue Towels