The drainage and promotion methods of restaurants include: free tasting drainage, milk tea drainage, friends circle drainage, couples taking photos drainage, and special customers drainage.

Scheme 1: Free tasting and drainage

No matter the restaurant with high or low customer price, free tasting activities can be used for drainage. For restaurants with high customer price, it is recommended to use signature dishes for drainage, and users usually order other dishes when they enter the store. Only a few users go for tasting dishes. Restaurants with low customer unit price need heads, and free tasting activities can be done, but the premise is that the repurchase rate of dishes is good, otherwise it will be a loss.

scheme 2: milk tea drainage

after the opening of a fast food restaurant, there will be activities to deliver drinks such as Wang Laoji at the age of 15 or 21, which will make the effect weaker and weaker. I suggest that you can purchase chain brands of milk tea in bulk. Although the cost is higher than that of canned drinks, users will feel that eating fast food and sending milk tea is fresh and the drainage effect is far better than sending drinks.

Scheme 3: Drainage of Friends Circle

It is aimed at users who have already arrived at the store, and they can take out a dish in the store and just send it without selling it, so that other users will not feel a gap when they see it. Use this dish to attract users to take photos and send them to a circle of friends. Merchants should draw up a drainage copy, and don't let users edit it themselves, otherwise the drainage effect will be weak.

Scheme 4: couples take photos and drain

This activity is suitable for Qixi and Valentine's Day, and couples take photos by heart-to-heart or kissing in the store, and enjoy discounts when entering the store. The first is to increase the fun of store operation and let consumers perceive the temperature of the store. Second, it can leave the image of consumers, which will be very helpful for future brand promotion.

scheme 5: special customer drainage

for example, if it is Hunan cuisine opened in other provinces, we can do a "gathering 111 fellow villagers to taste hometown cuisine." In the activity, consumers bring their ID cards to identify themselves. Not only have feelings, but also have traffic, and you can get more brand exposure.