Up to now, shopping centers have been greatly affected. From the situation of May Day, the overall trend is warming. However, in the long run, it is estimated that it will be next year to return to the peak of last year. Moreover, the rent of shopping centers is often high. Under this premise, it is not necessary to move into shopping centers this year. However, there are exceptions:

1.

2. The shopping center is newly built, and the location will be good in the next few years. Now it is very favorable to settle in, and if the cash flow of the brand is enough, it can also be considered. It should be pointed out here that the number of shopping centers has increased a lot in recent years, and some areas have been oversaturated, resulting in a decrease in the flow of people. When choosing a new shopping center, we must pay attention to whether there will be multiple shopping centers here in a few years.

3. The brand positioning and target customers of the brand are highly matched with the shopping center, and the choice of street shops needs to be greatly changed. This situation is not common, and managers need to carefully calculate the losses and benefits brought by the two locations before making decisions.

Generally speaking, street shops are recovering faster than shopping centers. Compared with shopping centers, the advantages are as follows:

1. Rich consumption scenes, more flexible operation and full-time business

2. Closer to consumers, which can effectively solve the last mile problem

3. Consumers are stable, easy to get fans and form word of mouth

Disadvantages are: It is necessary to carefully identify whether there are hidden dangers

2. Site selection has a great impact on turnover

3. The proportion of target consumers in the total flow of people is not high

4. Only some catering categories and formats, such as minority local dishes and foreign cuisine, are not suitable

Managers should seriously consider factors such as brand positioning, target consumer groups, cash flow and so on in combination with the actual situation, and then make a comprehensive decision on site selection.

generally speaking, street pavement with a high degree of freedom is more suitable for single-store operation or well-known time-honored restaurant enterprises, and it may be more suitable for chain restaurants and young fashion leisure restaurants with medium customer price to open shopping centers.

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