The basic logic of menu sorting is: sales from high to the end, prices from low to high. Putting the best-selling products at the beginning can arouse the herd mentality of customers and promote orders; Arranging goods from low price to high price will make customers have the psychological preparation of "our products are not expensive, you can rest assured". In addition, there should not be too many dishes, which makes it difficult to choose and affects the ordering.

2. Adjust the paid price

If the price paid is too high, customers will be lost when paying. You can cook small portions of vegetables, the amount of vegetables is reduced by half, and the price is reduced by 40%, so that the total price paid is relatively lower, and the merchants can also leave a certain profit; You can also change the activity to full reduction according to the price that the merchant can afford, increase the drainage of the explosive products, and widen the price gap between the explosive dishes and the main dishes.

3. Re-check comments and replies

Customer evaluation is an important reference item when other customers place orders, but it is not necessarily a decisive factor. The key depends on how the merchant responds when receiving the evaluation. Comment back, suggest to prepare more templates. A good reply can better reflect the degree of care of the merchants and greatly arouse the good feelings of customers.

Extended data:

Generally speaking, the visit conversion rate of take-away shops is about 15, and the order conversion rate is higher, about 20%.

The consumption scenes of take-out and in-house meals are completely different. When eating in a restaurant, the user has decided to eat in the restaurant before ordering; Takeaway is different. Even if users enter the store, they are still comparing prices and understanding the state of the store, and they have not finally decided to choose a store.

Under the same flow rate, increasing the conversion rate from 10% to 20% means that the single quantity is directly doubled. As the platform takes the conversion rate as an important weight in ranking, the conversion rate has become a killer of diversion, which means that small and medium-sized shops or new stores have more opportunities to rank high, so it is a crucial step to improve the conversion rate by takeaway.