Activity time: May 20th1x, 13.
Activity theme: Happy to smash golden eggs.
Activity mode: WeChat mobile phone
Target audience: Pay attention to WeChat users in Le Yi, nine planets, and the estimated number of participants is 6,000.
The May Day holiday is an annual big festival, and the flow of people will be great. We can't miss this good opportunity to suck powder, and at the same time, in order to increase the attention of fans, we have specially formulated the golden egg smashing activity. Activities and "be polite" are carried out at the same time. All new users will be given a pack of paper, and they can participate in the lucky draw, draw prizes and send them out.
Activity details:
Anyone who pays attention to "Huaibei nine planets Le Yi" can participate in the "golden egg smashing" activity. Everyone can throw golden eggs once a day, and will not participate in throwing golden eggs after winning the prize. Award setting:
1. First prize: a mobile charging treasure. The limit is 10.
2. Second prize: Everyone says a towel is good. The limit is 100.
3. Third prize: a can of beer. The limit is 1000.
Activity budget:
All prizes have not been used up after the last activity approval, so the budget is zero!
Marketing business department
I. Purpose of the event
With the festive atmosphere of Christmas at the end of the year and New Year's Day at the beginning of the year, the popularity will be enhanced through large-scale fun activities, which will directly boost sales and promote transactions.
Two. Time and place of activity
Time: 2012 65438+February 22nd to 2012 65438+1October 3rd, and the first concentrated activity time is 65438+February 22nd 14:30.
Venue: Marketing Hall
Third, the theme of the event
Wuhan, don't decide your birthday.
"Double Festival" family fun, "broken eggs" won a million.
Fourth, customer invitation.
The sales department selects the intended customers. 14 On February 22nd, unified telephone notification was started to invite customers, and the first centralized activity was held on February 22nd, 65438. Since then, customers have "smashed" at any time.
Verb (abbreviation of verb) promotion channel
1. magazine (1February upper-level magazine and Boss magazine carry out activities and publicity)
2, outdoor (socket outdoor picture release)
3. Network (baidu promotion Link, F World official website and Weibo, SouFun, Sina, Fang Yi,
Forums and activities such as hotlines)
4. SMS (company internal SMS platform)
5. Newspaper (Wuhan Morning Post free soft article preview)
Preparation of intransitive verb materials
1, truss Design corresponding pictures with the theme of the activity to package the atmosphere at the gate.
2, archway ("Double Festival" family fun, "Broken Egg" won a million)
3.4 in Yi Labao (1 golf club and 2 marketing centers).
4, Christmas New Year's Day atmosphere on-site packaging. Christmas tree, Santa Claus and other decorations.
5, golden egg procurement. According to the customer's forecast 10 group, 30 pieces need to be purchased.
6. Design and production of house purchase vouchers. 200,000 yuan (12 pieces), 300,000 yuan (9 pieces) and 400,000 yuan (4 pieces), which can be reused.
Seven, prizes and gifts:
1) Arts and crafts gifts
All customers who visit and register in good faith (in groups or families) can get a copy. A total of 34 books, until the end.
2) Buy coupons
The purchase coupons are divided into three different quotas: 200,000 yuan (12 coupons), 300,000 yuan (9 coupons) and 400,000 yuan (4 coupons).
3) Wuhan flies directly to France, Italy and Switzerland for eight days.
For each customer, three direct flights from Wuhan to France, Italy and Switzerland will be given for eight days, with per capita value.
1.2 million. If you give up traveling, you can directly reduce cash by 36,000 yuan.
Eight. Description of activity mode
1. Any customer who participated in the house purchase and paid the deposit during the activity can participate in the activity of breaking eggs to win a million gifts. Put 8 golden eggs on the table every time, 400,000 yuan 1 purchase coupon, 3 coupons for 300,000 yuan and 4 coupons for 200,000 yuan.
2. Anyone who buys a villa in the Mediterranean and Ao Jing Gardens and breaks the egg for three times can stack the results of the three times as the final preferential purchase amount. Buy other villas, break eggs three times, and the highest value of one set can be used as the preferential amount of buying a house.
(Remarks: Customers who buy villas in Mediterranean and Aojingyuan can enjoy a minimum discount of 600,000 yuan and a maximum discount of 6,543.8+0,000 yuan; There are 600,000, 700,000, 800,000, 900,000, 6.5438+00,000 chances of smashing golden eggs. Customers who buy other villas can enjoy a minimum discount of 200,000 yuan and a maximum discount of 400,000 yuan, with probabilities of 200,000 yuan, 300,000 yuan and 400,000 yuan respectively. )
3. Customers who don't want to travel can directly reduce their cash, and each household can directly deduct the house payment according to the standard of 36,000 yuan. Customers participating in the tour can entrust F and Tianxia to handle the relevant visa procedures one month in advance.
Every family has equal opportunities. A family of three has three chances. Those who attend less than three people also enjoy three opportunities.
Nine. Activity flow
1, sign in for registration. During the activity, all customers who visit and register in good faith (in groups or families) can get a gift.
2. Look at the house and choose a house. Under the guidance of the salesman, the customer chooses the house independently.
3. Pay the deposit. The customer pays a deposit after choosing a house.
4. Break eggs and win prizes. By smashing eggs, use coupons to reduce cash. Sign a house purchase contract on the spot. A tie can also get a day trip to France, Italy and Switzerland 10, with a per capita 1.2 million. If you give up traveling, you can directly reduce cash by 36,000 yuan.
X. redemption instructions:
Every 8 golden eggs are registered on the spot and confirmed with the lottery results, and can be redeemed on the spot. Every time the golden eggs decrease, one will be added in time according to the same standard and bonus setting. Bonuses can't be exchanged for cash, but can only be used to buy F and Tianxia Villa, which can directly offset the house payment (special rooms are not allowed to participate). The winner is only valid for himself (or his family), otherwise it will be regarded as abstention.
1, activity time
April 14, 15, 2 1, 22, 28, 29, 20 1x (every Saturday and Sunday).
2. Venue
Yucheng sales office
3. Purpose of the activity
Improve the visibility of the site through preheating activities and promote the promotion of the remaining houses;
Through this activity, we can maintain the relationship between owners, tap new customers and effectively promote the current case information; Maintain customer relationship and improve brand reputation and satisfaction; Minority communication, low cost, influence;
4. Invitees: customers who clinched a deal in April, and registered customers who called to visit. 5. Promotion method:
6. Participating units of the activity
Development company (planning department, sales department); Activity company; Nanjing thick stone coordination;
7. Activity flow
8. Award setting
9. Details of activity preparation
10, activity cost budget