According to the official website, Tik Tok is very popular in the United States. Tik Tok has a huge user base in the United States, with monthly active users reaching 654.38+0.5 billion times, nearly half of the population of the United States. Moreover, the United States is still the country with the largest number of Tik Tok users in the world, with 80% users aged between 16-34, and the consumer demand is strong, which is the core of brand businesses' attention on the Internet. Tik Tok provides many exposure opportunities for brands and commodities. Users use Tik Tok for 90min minutes every day, and the highly viscous traffic portal makes Tik Tok an important marketing platform for brand businesses. In addition, Tik Tok's e-commerce business in the US market is also expanding rapidly, with the goal of expanding its e-commerce business in the US by 10 times to reach $654.38+07.5 billion by 2024.