First, the use of unique marketing methods, because westerners like "adventure" and "looking for excitement", so this store uses this personality characteristic of westerners to cut in;

Second, novelty, novelty and characteristics are also a development model pursued by many enterprises, and this restaurant is named after the name of the dish, which completely breaks the traditional catering industry model and creates a completely different concept to attract more people's attention; This also belongs to product innovation;

Third, using people's psychological needs to achieve different results, often most people want to try something that others have not done or engaged in to meet their spiritual needs. When you suddenly discover a new thing, you will have the desire to act. When I finish something with a tentative attitude, I like to share it with my friends, which will also make me curious in my circle. This advertising effect may come faster than other advertisements.

Oh, this thing is difficult to analyze. That's all. Hope useful to you ...