——Selling cakes alone. This is the business form with the least capital investment. The start-up capital is about 50,000 yuan, 20,000 yuan is used for store rent and decoration costs, and 30,000 yuan is used for purchasing goods and daily expenses. With this business model, investors do not need to consider the production process of cakes, but one thing to note is that they must choose manufacturers with guaranteed quality and good reputation to purchase goods, otherwise the brand of their own store will be ruined.

————Sells cakes, bread, and freshly baked pastries. This form of entrepreneurial capital is about 80,000 yuan. In addition to store rent and decoration fees, investors also need to purchase production equipment themselves. Of course, according to the different requirements of the manufacturer, they can choose to pay in installments or in one lump sum. Judging from the current market situation, the price of fresh baking equipment for small shops is not very high, and smaller baking ovens are priced between 200-500 yuan. In view of Ms. Wang’s situation, it is recommended to choose this business model.

————Self-produced and sold, building a factory for cake production. This is the business form with the largest initial investment, with an investment of more than 300,000. The investment in rent and equipment will cost about 250,000 yuan. It is recommended that investors who choose this type of business can negotiate with the lessor to pay quarterly, or run a partnership to reduce the one-time investment in rent.

Second choice: store address

No matter which business method is used, the choice of store location is very important. As the saying goes: "If you want to open a store, location selection is the key." Famous Cake The location of the store requires "prosperity". For example, Yuanzu made it clear that the franchise store should be opened in prosperous areas such as leisure pedestrian streets, business circles, and office building areas in the city. It can be a two-bay store of 80 square meters. But for small shops, the rent in prosperous areas is too high. Therefore, it is recommended to choose popular residential areas and near schools. The rent is more affordable and the space does not need to be too large. 30 to 50 square meters is enough.

In terms of store decoration, well-known cake shops will arrange unified decoration and design. For example, Yuanzu will assist the store in the selection of store location, store decoration design, construction and other work. For self-operated cake shops, you have to do all this yourself. It is recommended to pay attention to the following points when decorating:

——Use glass with better lighting for the exterior wall. First of all, customers can see the cakes and other food in the store at a glance, which is undoubtedly an image advertisement. Secondly, glass exterior walls are easy to clean and maintain.

——The colors are mainly light and elegant. Yuanzu's pink decoration is a good example, giving people a warm feeling. Do not use darker colors such as black.

Main axis: Characteristics are the “weapon”

To gain a foothold in the Hangzhou cake market, characteristics are the only “weapon” and should be targeted at the target consumer group. Cake shops such as Danby and Fuli Forest follow a refined and fashionable mid-to-high-end route and have many young customers with spending power. To open your own brand of cake shop, you need to conduct research on the target consumer groups in advance, design and produce products that suit their tastes.

In terms of personnel training, well-known brands such as Yuanzu can provide a series of relevant training. For ordinary operating stores, it is enough to recruit 2 to 3 helpers who understand technology, but if you have your own production line It is necessary to increase personnel accordingly and conduct production training.

In addition, the cake shop business has obvious peak seasons and off-seasons. According to industry insiders, June, July and August are the off-season every year, and operators may consider appropriately reducing manpower to reduce costs.

In the second half of the year, around November and December, business will be relatively prosperous