Ding Dong Shopping is a self-operated fresh-keeping platform and a life service APP that provides delivery service. The main products provided are vegetables, bean products, fruits, meat and poultry eggs, aquatic products and seafood, rice flour, grain and oil, snack food and so on. Operated and developed by Shanghai Yibaimi Network Technology Co., Ltd. ..
Buying vegetables in Ding Dong is expected to improve the overall profit rate by optimizing the product structure. In order to meet the changing needs of users, Ding Dong has continuously expanded its product categories. At present, it has gradually expanded from fresh products to prefabricated vegetables, flowers and green plants, daily necessities and so on. The gross profit margin of prefabricated vegetables is nearly 65,438+00 percentage points higher than the average gross profit margin.
Private brands have also brought greater product differentiation. At present, the best-selling series such as "Fresh Pork Every Day", "Ding Dong Full Pot" hot pot, "Good Artist" pasta and "Boxing Shrimp" are deeply loved by users.
While self-owned brand products promote the continuous growth of GMV and customer unit price, Ding Dong deeply participates in the supply chain, and improves the bargaining power by issuing standards such as "Ding Dong G.A.P", which will further improve the profit rate of fresh products such as vegetables, fruits and aquatic products. In addition, driven by the increasing daily average order volume, order density and transaction amount of the front warehouse, it is expected to realize the automation of the city sorting center and the front warehouse in the future, making the operation more efficient.