The Dong people in Sanjiang Dong Autonomous County, Guangxi have a traditional custom that continues to this day. That is, every festival, in addition to singing and dancing to celebrate the festival, Dong brothers and sisters will also hold a banquet for 100 people in front of the Drum Tower.
Before the banquet began, two long tables were filled with Dong specialties, and the patriarch led everyone to walk around the table singing blessing song, praying for good weather and abundant crops. During the dinner, Dong girls and boys came to the guests singing toast song and made a toast to show their welcome and blessing.
Dong family banquet originated from an ancient legend. In ancient times, a Dong village was attacked by a flood demon. Seeing the rice fields flooded and the houses washed down, the Dong people are about to be swallowed up by the flood. At this time, a hero fell from the sky and cut off the back of the flood with his powerful wings, and the Dong people were saved.
In order to show respect for the hero, every household wants to invite the hero to dinner at home, but the hero will leave early the next morning, so it is impossible to visit the Dong people's homes one by one. At this moment, a beautiful Dong girl came up with a good idea. Each family cooked some of the most delicious dishes and set up a hundred tables in front of the Drum Tower to warmly entertain the heroes. Therefore, this custom has been passed down to this day.
At the banquet, no matter where the guests come from, they will be dragged to the table by the enthusiastic Dong family, and Dong's unique mellow glutinous rice wine will be dissolved into the wine and poured into the guests' mouths. After the banquet, all the men in the village played lusheng and the girls danced in the hall until the moon was high.
It is this beautiful and touching story that made Wuliangye a century-old banquet wine.
Brand Baijia Banquet Wine, the famous "Baijia Banquet", is a self-selling brand launched by Wuliangye Co., Ltd., a boutique enterprise directly under Wuliangye, and is the "son of Wuliangye". It will be put on the market in the second half of 2009. Hundreds of banquets take the low-end route, and the price ranges from tens of yuan to several hundred yuan. In other words, ordinary people can drink real Wuliangye wine for tens of dollars. As Wuliangye's own self-selling product, Baijia Banquet Wine shoulders the heavy responsibility of attacking the widest low-price market for Wuliangye. Since it was put on the market, it has received the attention and support of the company's top management, ensuring that every bottle of Baijia banquet wine has the blood of Wuliangye, representing the quality of Wuliangye. At the same time, Wuliangye also constitutes the most critical link in the value-added value chain of Baijia Banquet Wine. Baijiayan healthy quality liquor series is a self-selling advantage product carefully planned by Wuliangye Co., Ltd., and 80% of people who have drunk it report that Baijiayan liquor from 50 yuan and 60 yuan is comparable to other brands 1000 yuan. It is understood that Baijia Banquet Liquor originated from the brewing process of Wuliangye. Like Wuliangye, it is a pure grain brewing product without any essence and its alcohol content is extremely low. It belongs to healthy white wine, and it tastes smooth without dry mouth and dizziness. According to reports, Baijia Banquet has launched five kinds of wine, among which the only light bottle wine in Wuliangye series continues the packaging style of the original Wuliangye bottle; The rest also introduced four products with the most modern packaging, all of which are mainly red and festive, with the basic characteristics of "a hundred banquets, a hundred banquets". Personality attaches importance to sales and has outstanding benefits. Due to the fierce competition in the liquor market, if a brand wants to rise rapidly in a short time, traditional sales models such as monopoly and direct sales can no longer be satisfied. So some distinctive sales models were born. Aiming at Baijia Banquet Wine, on the basis of doing a good job in monopoly, direct sales and other channels, we creatively open the market through new marketing models such as group purchase and customization. Up to now, group purchase and customization have brought good economic and social benefits to banquets, and the word-of-mouth effect has become increasingly prominent. "Custom-made wine for customers has a distinct personality, which meets the individual needs of consumers." There are countless enterprises in the liquor market that attach importance to service, win people's hearts and pay attention to sales, all of which are eager to win the largest market share and market discourse right through effective sales measures. However, liquor enterprises that attach importance to service are rare, and Baijia Banquet Wine is one of them. The taste of some new wines in the market often makes consumers feel at a loss. In order to highlight the quality of the products, Baijia Banquet Wine has launched the service of "tasting first, then buying", which makes consumers feel good and it is not too late to pay again. At the same time, they also implement the service measures of dissatisfied return. "Consumers can return it if they feel bad after drinking it." In addition, due to the poor supervision of the liquor market, the lack of integrity of individual businesses, and the prevalence of fake liquor in some areas, some consumers will accidentally buy fake liquor, which makes people bored. Moreover, the wine produced by some small factories often plays a marginal role in the form of "alongside big money", and consumers are often deceived because of their general lack of recognition ability. In this regard, in order to help consumers relieve their troubles, Baijia Banquet Wine solemnly promises to consumers: "If you leave, you will lose 10,000." This shows that all the wines bought in Baijia Banquet Image Store are safe to drink.
Baijiayan series
1, Baijia Banquet-Zhenniang Series
Alcohol content: 45% by volume and 52% by volume.
Net content: 500ML.
Fragrant type: Luzhou-flavor
Raw materials: water, sorghum, rice, glutinous rice, wheat and corn.
Product standard number: GB/T10781.1(excellent)
Origin: Yibin, Sichuan
This series of wines truly inherits the characteristics of Wuliangye, such as long aroma, mellow taste, sweet entrance, refreshing throat, harmonious taste and just right taste, and is the best choice as a senior business and gift.
2. Hundred Banquets-Aged Series Wine: 45%vol 52%vol
Net content: 500ML.
Fragrant type: Luzhou-flavor
Raw materials: water, sorghum, rice, glutinous rice, wheat and corn.
Product standard number: GB/T10781.1(excellent)
Origin: Yibin, Sichuan
This wine is made of high-quality wine, beautifully packaged and smooth in taste. Suitable for general official reception, special events, various ceremonies and meetings.
3. Hundred Banquets-Craft Series
Alcohol content: 45% by volume and 52% by volume.
Net content: 500ML.
Fragrant type: Luzhou-flavor
Raw materials: water, sorghum, rice, glutinous rice, wheat and corn.
Product standard number: GB/T10781.1(Grade I)
Origin: Yibin, Sichuan
The wine is clear, transparent, mellow and fragrant, and belongs to Luzhou-flavor wine. Soft and sweet, mellow and unique style. Red is the main color of celebration, with excellent taste and moderate price. Suitable for wedding banquets, wedding banquets and other family banquets, as well as for classmates and relatives to get together and give gifts.
4. Banquet-Exquisite Series
Alcohol content: 45% by volume and 52% by volume.
Net content: 500ML.
Fragrant type: Luzhou-flavor
Raw materials: water, sorghum, rice, glutinous rice, wheat and corn.
Product standard number: GB/T10781.1(Grade I)
Origin: Yibin, Sichuan
Baijia Banquet Boutique Series is a new middle and low-grade Baijia Banquet wine based on Wuliangye's original ordinary clothes. It continues the packaging characteristics of exquisite cardboard, baking vase and anti-theft cover, and is more beautiful and elegant, showing the unique style of Wuliangye famous rookie. Banquet suitable for general business and people.
5. Hundred Banquets-Lite Series
Alcohol content: 45% by volume and 52% by volume.
Net content: 475 ml
Fragrant type: Luzhou-flavor
Raw materials: water, sorghum, rice, glutinous rice, wheat and corn.
Product standard number: GB/T10781.1(Grade I)
Origin: Yibin, Sichuan
"Hundreds of banquets, hundreds of banquets" is deeply loved by consumers because of its exquisite packaging and low price. It is suitable for middle and low-end consumers in small and medium-sized cities and rural families, and is the "Wuliangye" that real people can afford.