The cold is coming, the rain and fog are chilly, the cycle is coming again, and spring is calling.

"I am not in the Jianghu, but there is a legend of my brother in the Jianghu."

The connotation of this sentence is extremely profound. It can be said that it is accurate to post a topic and tailor a hat to Tang Liang, the boss of Chongqing time-honored Tang Feichang.

An adventure last night added another footnote to this sentence.

20 19. 1. 18 in the evening (13th day of the twelfth lunar month).

Corner of Zone B, Jijia Wharf, Beibin Road, Chongqing.

The pre-holiday atmosphere with bright lights, rivers criss-crossing, hazy lights and people coming and going, and the unique joy on that surface, added a bit of joy and prosperity to the city at the end of the year.

The "Tang Mapo" Chongqing Restaurant in Area B of Liu Jia Wharf is also such a scene, decorated with colorful lights and going all out to save energy for the peak season.

Several close friends got together a few years ago and went into this newly-opened Chongqing-style restaurant to catch up and say hello.

Exquisite decoration, warm and low-key atmosphere ......

The menu is mainly fat sausage and old-school Chongqing dishes. It's fried, fried with cold salt water. Very popular with the old Chongqing cuisine, spicy and efficient.

Especially the fat sausage series, it is tender and chewy, and the lips and teeth remain fragrant after eating, and the aftertaste is hard to disappear.

During the dinner, the restaurant owner's routine toast, familiar faces and authentic Chongqing children's language made us suddenly realize the connection behind the brand "Tang Mapo" and sighed.

Tang Liang, the owner of Nine Crabs, is the founder of the famous local catering brand "Tang Feichang" in Chongqing, and his reputation is not small. Old Chongqing is proud of its legendary pioneering work.

"I can't find my iron shoes anywhere." I didn't expect to meet you like this.

Twenty years ago, he started with a fat sausage, four tables and a small shop of 13 square meters, and created 24 flavors and more than 300 dishes, which became the entrepreneurial hero of Sichuan and Chongqing civilians at that time.

Later, due to blind investment, "Maicheng failed" and a serious illness faded out of the rivers and lakes. Since then, the brand "Tang Feichang" has been lost and disappeared, and its figure is hard to find.

In the end, it became a legend in the hearts of old Chongqing people, an unspeakable regret and a case warning after a meal.

Because the brand "Tang Fei Chang" is easy to change,

"Tang Mapo" is another emerging brand founded by Tang Liang and Tang Boss in the second year.

Times have changed, and things are unpredictable. ......

The rise and fall of a brand needs a specific background of the times, a general trend of favorable weather, favorable geographical location and harmonious people, and time to shine.

Nostalgia can resonate. The accumulation of years, the creation of new brands, and "delicious" need brand continuity and innovation.

However, times have changed, and the days when "good wine is not afraid of deep alleys" are gone forever. In Chongqing's ever-changing catering environment, it is not the twilight of Tang Liang that can reproduce its former glory.

Boss Tang's experience proves the classic and importance of the following sentence.

"Life doesn't care what kind of good cards you hold, but who can play them better and more sophisticated.

Fate is only responsible for shuffling cards, but we are always the only ones who play cards.

The charm of language often does not depend on the complexity of description. Sometimes, some simple aphorisms can touch the heartstrings and feel an alternative thinking.

20 19. 1. 19 (14th of the twelfth lunar month) was written in the corner of the exhibition hall of sichuan fine arts institute Art Museum in Chongqing University Town.