Africa is the second most populous continent in the world and one of the cradles of mankind. However, the development of this continent is not particularly good. Due to unique geographical and historical reasons, Africa's economic development has always lagged behind other continents, thus forming the impression that many people are always "backward" and "poor" in Africa. But this impression may become a thing of the past, because with the stability of the situation in Africa, a large number of African countries have also entered the stage of rapid economic development, and a large number of high-rise buildings and highways have begun to be built, which is a thriving situation. Therefore, this market, which has begun to shine, naturally attracts a large number of Chinese businessmen to settle in, and also brings a large number of China goods to Africa.
At present, the products that China has brought to Africa are diverse and prosperous. However, many people can't imagine that the hottest thing is instant noodles, a "luxury" from China among the African population. Yes, although the sales of instant noodles, known as the "national diet" in China, have been greatly affected with the promotion of the concept of healthy living of the people, this thing has regained its "second spring" in Africa, and it is also a luxury and status symbol in Africa. What's going on here?
This needs to mention the history of instant noodles entering Africa. In fact, since the 1980s, some people have brought instant noodles to Africa to sell, but at that time, Africans ate cassava and other food crops, and they could not accept this kind of food like "maggots". After African countries enter the stage of economic development, women need to bring a large number of children after giving birth, and the work pressure is great, so the demand for fast food increases rapidly. Then they began to accept the food that Chinese businessmen liked very much and began to lead the trend. At present, Nigeria in Africa has become the 1 1 favorite country in the world, and some people can eat 4-6 packets a day on average.
In fact, due to the large market in Africa, the local instant noodle brands are not from China, but China instant noodles do have an extraordinary position in the local area. At present, instant noodles in China are the favorite of the middle class in Africa, because the average local price of instant noodles in China is 1-2 US dollars, which is equivalent to the price of RMB 6- 13 yuan. Compared with other African instant noodles, the price of RMB 2-2 yuan is a luxury in African countries, mainly for the middle class in Africa. Even locally, China instant noodles can be given as gifts to others. Suddenly, instant noodles have become a status symbol of the middle class in China, and the rich prefer to eat it.
It is worth noting that according to the data published by domestic online platforms, China instant noodles are becoming more and more popular in Africa. In the first half of this year, the number of people buying instant noodles from China doubled in Africa, which shows that the popularity of instant noodles from China is rising in Africa and it has become a local hard currency. I wonder how you evaluate the popularity of this thing that many people in Africa don't eat? Welcome to leave a comment.