2.2 Main commercial uses of. POP is to stimulate and guide consumption and enliven the store atmosphere. POP originally refers to the storefront promotion tool in commercial sales. Its types are not limited, but it is mainly displayed in storefronts, such as tags, posters, small stickers, paper racks, display racks, paper piles, big signs, physical models, flags and so on. , all within the scope of POP.
Extended data:
form
The production forms of POP include color printing, printing and hand drawing. With the development of computer software technology, it shows beautiful and efficient advantages in artistic design and application, and can even imitate the graffiti effect of hand-painted artistic glyphs to the fullest, and can receive and dial LOGO pictures from digital cameras and scanners. Especially suitable for fast, efficient and low-cost production of selling points with large demand for POP.
App application
POP is mainly used in supermarkets and various retail terminal stores. Many large supermarkets print a unified template, and then the artist fills in the text content according to the requirements, which is very flexible and timely to meet the different use needs of exquisite commodity counters. Therefore, the general simple hand-painted POP is incompetent and must be modularized for mass production.
Matters needing attention in writing POP font
1. When writing, write down the name of the whole product and indicate the specifications.
2. When writing the price, pay attention to the obvious size of the numbers before and after the decimal point.
3. Indicate the original price and current price to reflect the price reduction.
4. In principle, there should be no more than two items on a POP, otherwise the visual impact will not be achieved.
5. Generally no more than three colors, mainly red, blue and black.
Baidu encyclopedia-POP