"Twenty-three honeydew melons stick, twenty-four house sweeps, twenty-five grinding bean curd, twenty-six meat cuts, twenty-seven butcher cocks, twenty-eight handfuls of dough, twenty-nine steamed buns, thirty supper snacks and a twist on New Year's Day." People have been preparing for the New Year in an orderly way according to the "twelfth lunar month song" since childhood.

Although there are differences in the singing content of "twelfth lunar month songs" in different places, everyone's ardent hopes for the Spring Festival are the same. With the approach of the Spring Festival, countless people who work and study outside the home have begun to set foot on the road home one after another. Being able to sit around the dinner table with the whole family on New Year's Eve and have a delicious and warm reunion dinner is the greatest comfort for most people for their hard work in the past year.

From the trend of 360, the attention of New Year's Eve is gradually increasing, especially after February 8 of the following year. There are many reasons for the soaring attention on New Year's Eve. Coupled with the approaching date of the Spring Festival, many netizens want to bring a new year's atmosphere to the whole family through novel and meaningful New Year's Eve dinners.

From the aspect of searching for soaring words, the menu of New Year's Eve is the focus of netizens' attention. In terms of age distribution, people aged 25-34 account for 54%. From this point of view, the post-80 s and post-90 s gradually became the main crowd for making New Year's Eve dinner. Compared with their parents, families born in 1980s and 1990s prefer to take care of the elderly and find recipes that satisfy them through online search.

During the Spring Festival of 20 18, in order to help netizens easily get the cooking methods of New Year's Eve dishes, 360 search launched the "New Year's Eve" OneBox. Users only need to enter "New Year's Eve" in the 360 search, and they can see the OneBox that aggregates various recipes on the homepage of search results. OneBox classifies recipes according to the types of ingredients, so users can easily find the delicious dishes they want to cook. At the same time, there are also selected auspicious recipes, which are not only pleasing to the eye in name, but also unique in dish setting.