1. It is reported that Prepear is an application that helps users discover recipes, plan meals, make lists and arrange supermarket delivery. The company issued a document: Apple decided to oppose and take back the trademark of our small enterprise, saying that our pear logo is too close to their Apple logo, which may damage their brand.

Prepear said that this move was a major blow to Prepear, and the company still chose to keep its original logo. The company has petitioned change.org, hoping to persuade Apple to drop the lawsuit. At present, the petition has received nearly 19965 signatures.

In the petition, Prepear said that Apple has expressed its opposition to the fruit logo trademark proposed by dozens of small enterprises, and many similar trademark applications have been modified or abandoned. Most small businesses can't afford the tens of thousands of dollars in legal fees needed to confront Apple. ?

Secondly, we paid attention, didn't we? Sue? , but? Objection? . After the trademark is submitted, there is an objection period for trademark application, and any other manufacturer can object to the trademark, and the trademark submitter can defend it accordingly. The whole process costs nothing. Prepear's people don't even need a lawyer. ?

3. So there is no cost for Apple to object. Prepear's act of spoofing is actually an advertisement. Prior to this, Prepear was just a little-known ordinary App. This time, there was a lot of news at no cost, and a Logo appeared. Now many people should still remember this pear label. This wave of operations really ruined Apple's popularity and promoted its own business. ?

On the other hand, the impact of trademarks on an enterprise is very important, and the protection of the rights and interests of trademarks should indeed be taken seriously, but Apple should not have expected to bring such great publicity to the other party, right?