The most successful life is to sell ideas, the second is to sell skills, and the first is to sell labor. Life is a process of self-promotion. If you succeed in your promotion, your life will be successful.
Here are the most practical sales psychology, the most interesting economic behavior and the most powerful consumption behavior? These psychological books will lead us into the sharp thinking field of salespeople.
1, influence: Robert? Siodini translation: Lu Jia.
The strongest, most shocking and complicated psychological bestseller in history. The bestsellers of Consumer Behavior and Applied Psychology topped the list.
Robert? b？ Robert B. Cialdini is a world-famous authority on persuasion and influence research. He received his Ph.D. and postdoctoral degrees from the University of North Carolina and Columbia University respectively, and devoted himself to the study of persuasion and obedience behavior for more than three years. He is currently a professor of psychology at Arizona State University.
2, "priceless: insight into the public psychology to play price games": William? Poundstone.
Why do free chocolates drive us crazy? Why are the positions with higher prices more popular in Broadway theaters? Why does $654.38+$00,000 bring pleasure, and $4 million can be doubled? Why do you have to bid first and open your mouth when bargaining?
William? Poundstone tells us the answer: the price is just a collective illusion. In psychological experiments, people cannot accurately estimate the "fair price", but are strongly influenced by unconscious, irrational, political and other incorrect factors.
Marketing experts quickly applied these findings. The "price consultant" gives advice to retailers on how to persuade customers to pay more or less, and the negotiation coach also gives similar advice to help business people negotiate a deal. The brand-new price psychology requires merchants to design price tags, recipes, refunds and discounts, etc. It can be said that price is the most common invisible persuasion master.
3. The Economics of Milk Coke: Robert? Frank.
The most interesting economics class. There are no difficult mathematical formulas, only interesting life examples. Nobel laureate in economics? Robert? Solo？ It is highly recommended that this book is suitable for everyone. Dangdang ranks first in the best-selling list, and the favorable rate of readers of similar books ranks first.
This is a book on "Natural History Economics", not an academic masterpiece, but a little wisdom in life. In fact, economics is vividly weaving all aspects of life, and everything around people can be solved by economic principles, which is natural history economics.
Robert? Frank, a natural history economist, believes that economics should be a social science rooted in experience and observation, rather than a hard science with mathematics as its core.
4. tipping point: Malcolm? Gladwell
Our world seems to be solid, but in Gladwell's eyes, as long as you find that point and touch it gently, the world will move: a satisfied customer can make the newly opened restaurant full, a graffiti lover can set off a crime wave in the subway, and a smart guy's message opens the American Revolution-this seemingly insignificant point can't be ignored by anyone.
The tipping point is a professional book about how to make products popular.
In the book, the phenomenon of product explosion and popularity is attributed to three modes: the law of personality, the law of adhesion factor and the law of environmental force.
The law of personality is the theoretical basis of circle marketing or narrow marketing. In the book, the author gives us detailed guidance on how to find communicators, experts and salesmen among the target customers-people with extraordinary interpersonal skills.
Attachment factor solves the problem of how the project should convey information. Attachment factor first tells us that we should extract high-quality information from many selling points and find a simple information packaging method to make information irresistible.
The law of environmental force is aimed at the question of whether the information expressed by customer perception and project expectation is highly consistent.
5. Weird Behavior: Predictable Irrationality: Dan? Hariri.
People's behaviors and decisions often deviate from rationality, which is far from perfect as you think!
We often act inexplicably in our lives. Will it really get out of control? Impulse is meaningless? The author of this book tells you: Wrong! There are economic forces behind all phenomena! Society is a laboratory, and real people are mice. This book hits the nail on the head and tells us why and how to change it in a relaxed and humorous way. He revealed and explained the reasons behind our incredible behavior better than all other economists.
Another interesting book about economic behavior. In addition, he also wrote Weird Behavior 2: Positive Forces of Irrationality.
6. "the greatest salesman in the world": Og? Mandino.
Every sales manager should read this book! This is a good book that should be carried with you. It seems that there is a mentor who guides, comforts and inspires you in morality, spirit and code of conduct. This is the source of your invincible strength.
This is a book with great influence all over the world, which is suitable for anyone with an additional layer to read. It inspires people, inspires fighting spirit and changes the fate of many people.
7. "selling students? Tracy: 2 1 lesson for sales experts: born? Tracy.
He asked Bill? Gates, Buffett, Dell and Jack, the greatest CEO of the 20th century? Welch sat under the stage and listened carefully.
He has given lectures in more than 40 countries around the world and has more than10 million students and followers.
He was born in poverty, started as a cleaner, and through continuous efforts, he became an orator with the largest audience in the world, and also became an idol of global sales staff!
His success has effectively verified his outstanding ideas and innovative new marketing methods.
This is natural? Tracy's important works in the field of sales are highly respected in western marketing circles. The 2 1 sales principle in the book has guided and is guiding millions of salespeople all over the world to make progress. Among them, the establishment of the mentality of pursuing Excellence, the belief of persevering in the end despite difficulties, and the careful preparation of every visit have been tested by salespeople of different products and countries in practice.
8. sales psychology: Born? Tracy.
The goal of this book is to give readers a series of ideas, strategies and techniques that can be used immediately so that you can expand your sales performance very quickly and easily. You will learn how to make yourself and your sales career more successful than you think, and how to quadruple, triple or even quadruple your sales and personal income in a few months and weeks.
The strategies and skills you will learn from this book are no different from those on the treadmill. No one doubts whether these strategies and technologies are feasible. They are used by the highest-paid salespeople in all walks of life. They have been tested and proved. The more these methods are used, the more benefits will be gained and the better and faster the effect will be. By practicing the contents in the following chapters, you will become the top 10% salesperson in your industry and one of the highest paid people in the world.
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