As we all know, some unscrupulous merchants have always used the popularity and influence of well-known merchants to confuse the audience by choosing trademark names that are highly similar or have the same pronunciation as well-known merchants, so that their products can be easily sold in the market under the influence of well-known brands. This is not only an infringement of other businesses, but also a deception of consumers. All along, China's industrial and commercial departments have been committed to protecting the legitimate rights and interests of enterprises and cracking down on cottage products and counterfeit products.
On the other hand, enterprises also protect their rights and interests by registering trademarks similar to their own brand names. For example, Alibaba and Laoganma registered as many as hundreds of related trademarks, which minimized the opportunities for criminals to counterfeit trademarks. The registration of these similar trademarks has also been nicknamed the trademark golden bell cover by netizens.
Haidilao registered a total of 10 similar trademark names this time, and Haidilao had a trademark infringement dispute with other companies in August this year. Haidilao sued a catering company named Hedilao, arguing that its trademark and name constituted infringement of Haidilao's trademark, and demanded the defendant to compensate and give up the trademark and name. However, in the court's judgment, Haidilao's claim was rejected because the court held that the river? Word sum? Sea? There are obvious differences in words. In addition, Haidilao Catering Company focuses on Sichuan-style hot pot, and Hedilao Catering Company provides Hunan cuisine for consumers. There are obvious differences between the two in business scope, so although there are similarities, these do not constitute infringement of Haidilao Catering Co., Ltd., so Haidilao's appeal was rejected.