Basic introduction Chinese name: Xinyuanzhai mbth: Xinyuanzhai predecessor: Xinyuanzhai honey fruit shop was founded in: brand profile, characteristic products, time-honored brands in dragon five over the years, brand origin, development process, inevitable decline, corporate culture and brand profile. The shop sells goods on two pavements, processed by backyard workshops, produced and sold by itself, mainly engaged in exquisite food in the season. For example, in summer, sour plum soup, a cool drink, has been sold from the beginning of the lunar calendar to the summer; Processing all kinds of autumn preserves, including begonia, red fruits, dried apricots, etc. , began to sell at the first frost after the Spring Festival; Homemade candied haws, dumplings and nuts in winter are all sticky. In addition, perennial foods include sour plum cake, sour plum halogen, sesame crisp sugar, bean flour crisp sugar, autumn pear paste and so on. Because the real materials are genuine, the reputation of the products is enduring. In particular, sour plum soup, sour plum sauce and sour plum cake with unique flavor enjoy a high reputation among literati, and Mei Lanfang, Shang Xiaoyun and Ma often visit them. He has won many awards, such as 19 10 Silver Award of the Ministry of Agriculture, Industry and Commerce of Nanyang Ye Quan Association, 19 17, 193 15 First Prize of Kyoto Export Association for Domestic Products Exhibition. 1934 won the high-quality certificate of the national railway local products exhibition, and 19 15 won the special certificate of Panama International Expo. Xinyuanzhai sour plum soup, a specialty of Xinyuanzhai, is a traditional medical and health food in China. According to the method of Qing Palace Imperial Restaurant, it is unique and popular. Every summer, the store sells sour plum soup with a special wooden freezer. Celebrity calligraphy and painting are hung in the business room, and there are tables and chairs. Many literati loiter in the cultural street, watching and buying antique calligraphy and painting, and are also willing to come to the elegant shop in Xinyuanzhai to drink a bowl of sour and sweet sour plum soup, which is cool and refreshing, so as to cool off the heat and take a nap. Foreign scholars and overseas Chinese often entrust people to buy or mail sour plum cakes for fun. Sour plum soup, the main product of Xinyuanzhai, is usually stored in a pot of blue-and-white porcelain with a big belly, surrounded by natural ice. Porcelain jars and natural ice are packed in wooden cases, which are nailed with tinplate and painted with paint. The choice of raw materials for making food in this shop is very strict. For example, sour plum soup, sour plum cake, etc., choose high-quality ebony produced in Zhejiang, Fujian, Guangdong and other places, especially the round ebony produced in Ji 'an, Zhejiang, which has a small core and thick meat. The auxiliary materials are golden rock sugar and osmanthus fragrans produced by Zhang Changfeng or Zhang Fengyu in Hangzhou. Preserved begonia is made of "eight-edged" Bai Haitang, and white sugar is made of "top-layer" soft white sugar. In production, adhere to the formula and operate strictly according to the rules. The ingredients for making sour plum soup should be mastered flexibly according to the temperature. It should be sour when it is hot and sweet when it is cold. The method is: soaking at constant temperature, filtering, heating, and adding auxiliary materials such as osmanthus fragrans and rock sugar. Sour plum soup should be golden in color, fragrant and refreshing, and hung in a bowl after drinking (a layer of soup is attached to the bowl). After making sour plum soup, it is concentrated and processed into sour plum halogen, which meets the requirements of black, red and transparent color, rich floral fragrance, sweet and sour taste. The method of candied haws is more unique. Choose the best red fruits, remove the core and string them into a string, but leave a certain gap between the fruits so that each red fruit is evenly stained with rock sugar. Some also cut a hole in the fruit, put in homemade fine bean paste, walnut and yam paste, thinly paste a layer of black bean paste on the outside, put different shapes of white melon kernels on the bean paste, and then dip in ice sugar juice. The appearance is red, white and black, and the food is sweet, sour and crisp, fragrant and delicious. Xinyuanzhai Beverage Company, since its establishment, has inherited and strictly followed the traditional technology and secret recipe, and combined with modern scientific methods to produce products that are deeply loved by consumers. In the process of making sour plum soup, it is a 100% pure natural drink, which is fully enclosed, sterile and hot-filled, without adding any additives and preservatives. Using high-tech methods, not only the pure taste of the product is retained, such as the rich sweet-scented osmanthus fragrance and the unique burnt fragrance of ebony, but also the unique role of ebony in drinks is ensured. It is a real national traditional beverage integrating health preservation, health care and drinking. In the production process of Qiuli ointment, the company solved the contradiction that the molecular structure of honey and rock sugar can't be mutually dissolved at high temperature by using high-tech means, so that the four main raw materials of Qiuli, honey, rock sugar and fresh ginger gave full play to their important functions of relieving cough, moistening lung and preventing colds, and enjoyed a good reputation in the same industry. At the end of 2004, the company passed the international quality certification system ISO900 1-2000 standard and the certification of all products market access system, which truly realized the combination of traditional time-honored brands and international quality system management. It has experienced tests and progress in raw material procurement, production technology and food hygiene and safety. The old number 1948 was forced to close down due to the sluggish market today. After 1956, with the care of Premier Zhou Enlai and the active support of Beijing * * *, a new factory was built, and the salesroom was still at the original site. Please return to the original skilled workers and resume the production and operation of Xinyuanzhai old shop. Soon, due to the reorganization of production, it was merged into Dongcheng District Small Food Factory and renamed Yidu Food Factory. Later, the factory was expanded to No.5, Zhong Fang Street, Chaoyang District, and the production of sour plum cakes and sour plum soup was retained. 1984, the old name of "New Garden Zhai" was restored. Due to the expansion of production scale, it absorbed the strength of many families. Besides traditional products, it also produced more than 100 kinds of sugar snacks. Among them, the traditional famous sweet-scented osmanthus sour plum cake, sesame crisp candy and soybean flour crisp candy won the quality product award of Beijing and the former Ministry of Commerce. 1986 10, with the care and support of * * *, Beijing Xinyuan Zhai Beverage Co., Ltd. set up a factory in Dongcheng District, and hired several old experts such as Zhang Shaowu, the manager of Xinyuan Zhai's old shop before liberation, and Xiao Yonghai, a senior technician, to help restore the production of the century-old brand "Xinyuanzhai", mainly continuing the old brand and mainly producing sweet-scented osmanthus sour plum soup and autumn pear cream. The company combines traditional techniques and secret recipes with modern industrialized production, arousing people's awareness of the old brand "Xinyuanzhai" and making products such as sweet-scented osmanthus sour plum soup and autumn pear cream deeply loved by consumers. Among them, Osmanthus fragrans and Prunus mume juice was rated as "national high-quality health care products and won the Golden Crane Cup"; 1992, Osmanthus fragrans Sour Plum Soup was awarded a number of national professional organization awards by consumers all over the country. In addition, the Administration for Industry and Commerce also awarded Xinyuanzhai Beverage Co., Ltd. the "Trustworthy Enterprise of the Year" award. Xinyuanzhai Sour Plum Soup In 2003, the company built a workshop and supporting facilities in Changping Industrial Park, covering an area of 3 1 mu, with a construction area of nearly 10000 square meters, and updated and purchased more advanced beverage production equipment. The company's existing management personnel account for one third of the total number of employees. In recent two years, it has passed the ISO900 1-2000 quality management system certification and the strict and authoritative market access certificate examination, organically combining China's traditional beverages with scientific and international management, and marching towards the road of scale and industrialization. "Quality first, health and safety, scientific management and customer satisfaction" is the company's quality policy. The beautiful office environment is combined with strict and scientific management, adhering to the promise of high quality and integrity, and striving to carry forward and inherit the fine tradition of the time-honored brand of the Chinese nation, producing more high-quality products and serving the society and the public. According to legend, during the Qianlong period of the Qing Dynasty, a small trader named Liu came to Beijing to defect to his uncle who was a high official in North Korea. A senior official of the dynasty secretly sent a recipe for palace drinks from the Imperial Dining Hall, and asked his relatives to set up a stall in Dashilan outside the front door. Small vendors make sweet-scented osmanthus sour plum soup for sale according to the formula, which is very popular. Known as "the treasure of the Qing Dynasty" and "Royal Wuhai Soup". During the Xianfeng period of the Qing Dynasty, small traders had two first-hand shops in East Liulichang, and officially started the business activities of "front shop and back factory, self-produced and self-sold". This shop is called Xinyuanzhai. The main business items are sour plum soup, candied fruit, preserved fruit and sugar paste. Xinyuanzhai Sour Plum Soup makes people feel sour, sweet, fragrant, cool, refreshing, and tastes like lips and teeth after drinking. Xinyuanzhai Sour Plum Soup enjoys a high reputation among literati because of its exquisite craftsmanship and authentic products. Mei Lanfang, Shang Xiaoyun and Ma often visit it. At the end of the Qing Dynasty, two generations of emperors Weng Tonghe wrote a poem for Xin Yuanzhai, entitled "The Trade Wind Drives Far Pu to Come to Lan Huixiang". Zhu Yifan, the teacher of Guangxu Hanlin and the last emperor Puyi, appreciated the sour plum soup and honey preserved fruit in Xinyuan Zhai very much, and once hung a plaque on the lintel for it. Xinyuan Zhai's candied fruit and preserved fruit materials are also very particular. The varieties include candied red fruit, candied begonia, candied preserved fruit, candied dried apricot and so on. There are also preserved fruit, sour plum cake, sour plum sauce, autumn pear paste and other varieties. It is available all year round. Xin Yuanzhai began to decline during the War of Resistance against Japanese Aggression period and went out of business on the eve of liberation. After the founding of People's Republic of China (PRC), under the care of the state, the production of time-honored brands was resumed. First of all, the development process should be described as the opening of the library to repair the Sikuquanshu during the Qianlong period, and the appearance of Xin Yuanzhai was related to it. Ji Xiaolan led a group of "senior intellectuals" such as Hanlin and Zhan Shi in Qing Dynasty, and fought for them for 10 years. Liulichang is the place where they often go, and the source of the book is there. Looking for books, reading books and searching books in Liulichang, although there is a second-hand bookstore to stay in, it is still very hard, especially in summer, when there is tea in the bookstore, I still want to drink something cold. At this time, a Hengshui man surnamed Xiao set up a stall in Liulichang to sell tea and wait on passers-by. There are many Hengshui people in the second-hand book antique shop in Liulichang, which has always been called Hengshui Gang. An Hanlin saw that the tea was attentive and amiable, so he gave him an idea to sell sour plum soup and gave him the secret recipe for making sour plum soup in the court. Tea Xiao rented a house in Liulichang and made it according to the secret recipe, so that Han and Zhan, who are repairing books, could drink it, listen to their opinions and make continuous improvement. Sikuquanshu was revised in 10, followed by his sour plum soup. The more they sell, the more prosperous they are. The brand name is Xin Yuanzhai. After the Xiao family arrived, the house was in the civilized hutong, including the Guzhai antique shop. The author, Xiao Hongxuan and Xiao Hongyuan, descendants of the Xiao family, are students of the primary school affiliated to the First Normal University. I've been to Lunguzhai, when the Hutongkou was still open, for fun. Several courtyards belong to the Xiao family, and the houses are very particular. In addition, Ji Xiaolan also produced and sold sour plum soup during the Qianlong period, and sold the brand name and fame. Xinyuanzhai brand is hung on two facades opposite Wenming Hutong. Later, Zhu Yifan, a famous scholar in the Qing Dynasty and emperor of Xuan Tong, inscribed the plaque of "Heart Edge Zhai". Only in summer can dignitaries drink sour plum soup, which is not enough. It is best to taste the palace flavor all year round. They collected secret recipes made in the palace, such as candied fruit, candied fruit, sugar-coated haws, Wenpu (with candied red fruit in soup) and autumn pear paste, and gave them to Xin Yuanzhai for production, so they tried them early. Xinyuanzhai flourished in Liulichang, passed down and made a fortune. During the Daoguang period, the Xiao family who made a fortune also wanted to change their surname. The elder (perhaps the second generation) in charge of the state affairs took his son to Beijing to study, hoping that his son would fly across the river and be admitted to the imperial examination. However, Bing Yi Jr.' s eight-part essay is not well written, and he failed the provincial examination, so he is not qualified to be a juror. Of course, Jinshi was bombed. He spent all day reciting poems and painting, but he was also very free. As soon as he was free, he went to the counter of Xinyuanzhai and met many literati and celebrities. Most of them have a deep accomplishment in painting and calligraphy. At this time, Bing Yi Jr. became more energetic. Anyway, his family had money, so he bought a lot of calligraphy and paintings and piled them up and hung them in his room. He became more and more addicted, so he discussed with his father to open a calligraphy and painting shop and invite celebrities with sour plum soup and candied fruit in Xinyuan Zhai to enjoy it. My father also agreed to open an antique calligraphy and painting shop, and he still lived seriously in Liulichang. Father and son agreed: the old man will continue to work hard on the journey of loyalty, and this cause cannot fail; Little fellow, do your calligraphy and painting business well and try to get ahead. Lao Xiaotou set up a pavement directly opposite Wenming Hutongkou and Xinyuanzhai, and asked Taoist Liu Jinshi to write the plaque "On the Collection of Paintings in Ancient Village", which was opened in the first year of Tongzhi (1862). The Shaw family made their fortune from Xinyuanzhai. Nearly 200 years ago, they opened a shop opposite the Civilization Hutong in Dongliuchang, and the quality of their products was absolutely guaranteed. For many years, it only cooked two cans of rock sugar sour plum soup every day, boiled in the morning, dried in the sun, and then packed in two large blue and white porcelain jars with lids, chilled, hung with wooden raisins and placed in small porcelain bowls. Sweet and sour, fragrant, cool and refreshing, it was sold in one day, but it was gone when it was late. Of course, the price is not low. Later, in the middle of last century, several fires in Liulichang led to changes in the commercial layout, and Xinyuanzhai was moved westward to Lunan, opposite Haiwangcun Park, which was still two facades, much larger than the original. Later it was a public-private partnership. That's a famous brand, an old brand, and I don't know where it has moved. Bottled Xinyuanzhai Sour Plum Soup and even Sour Plum Soup crystals have appeared in the market. To tell the truth, it's not as good as before! Bing Yi Jr., a dazzling "art gallery" in Rong Baozhai, opened a calligraphy and painting shop. He is not a serious antique shop apprentice, but a rich uncle and an "amateur". Fans are not all "sticks" and "balls". They are really capable. For example, Chen Yan practiced the piano to learn Tan Xinpei's singing, Pu Dong's literary and military skills were overwhelming, Bao Danting was good at Beijing and Kunming, and Liu Zengfu learned Peking Opera's singing and Peking Opera's facial makeup, all of which were highly praised by experts. Because I really love each other, I work hard. So is little Bing Yi. He doesn't put making money first, but collects good paintings and calligraphy to add luster to his "Yiyuan Gallery". There are really good things in the ancient house. With the support of Xinyuanzhai customers, the ancient house has gradually become a must-see place for literati to visit Liulichang. This is decades earlier than Rong Baozhai became a concentrated exhibition place for famous painters and calligraphers. Bing Yi Jr. died in the 16th year of Guangxu (1890). Before his death, he had made careful arrangements: his eldest son, Wei Bang, served as a respected minister and studied calligraphy and painting appraisal and management; The second son reads and writes; The third son is engaged in the business of Xinyuan Zhai; The hometown of the four sons is all farming; The youngest son stayed with him. Of course, in the ancient Zhai, the eldest brother took over and everyone had no objection. He operated until the tenth year of the Republic of China (192 1). In these 30 years, Lunguzhai became famous. This is also because Chen Xun studied hard since he was a child. He has a good foundation in poetry, writing and painting, and has a good eye for calligraphy and painting. In the eyes of people who love calligraphy and painting, he is a famous expert in identifying ancient calligraphy and painting. In particular, the "Yiyuan Gallery" of the ancient house exhibited the landscape axis of Dong Yuan, a painter of the Southern Tang Dynasty in the Five Dynasties, which became a temporary prosperity at the end of 19. It was the fifteenth year of Guangxu, and Chen Xun Jr. led his father to Guangdong. After hard work, he collected hundreds of famous calligraphy and paintings of Song and Yuan Dynasties, which caused a sensation in Beijing. Among them is Dong Yuan's landscape axis. This is one of more than 10 paintings and calligraphy treasures collected by Feng in Guangdong. Another treasure is Yuan? The vertical axis of Wang Meng's Alpine Elf Museum also reached Xiao's hand. Dong's silk painting, 253cm high and 163cm wide, is composed of two pieces, which are freehand and slightly colored. The main peak is majestic and the jungle is dense, reflecting the cottage. There are four figures. Looking around, the scenery is plain and the brushwork is round. Dong Qichang's running script has a horizontal title: "Dong Yuan's painting collection of Wei Fu is the best in the world and has been appraised by Dong Qichang." There is also the seal of Yuan Shundi's "Wenxuan Gebao", which proves that this painting was collected by the Yuan government. Later, this painting belonged to Wang Liansheng of imperial academy, and it was expensive. Chen Xun Jr.' s trip to eastern Guangdong was fruitful. In the ancient village, Liulichang has become the largest antique shop with the largest collection of ancient celebrity calligraphy and painting. Xinyuanzhai, run by the third brother, has also developed greatly and has a great reputation. Of course, Xiao Jia became the biggest rich man in Hengshui County. It can be counted in Liulichang, not to mention the famous Lunguzhai and its "art museum" and new garden Zhai. Decline inevitably entered the Republic of China, getting old. On the ancient village, his five younger brothers helped manage it. Zhang Yun Jr. studied with his father and his brother since childhood. He went deep into the south of the Yangtze River and bought calligraphy and paintings of famous people in Ming and Qing Dynasties, including Shen Zhou, Wen Zhiming, Tang Yin and Chou Ying in Ming Dynasty, the "Four Heavenly Kings" and "Eight Eccentrics in Yangzhou" in Qing Dynasty. At this time, Guzhai still has considerable influence in Liulichang. Following Liulichang and Zungu Zhai's "One Yellow", Mingzhen Zhai, Yuegu Zhai and Yunguzhai's "Three Han" developed rapidly, and other powerful antique shops also joined the competition. Lao Xiao died in 192 1, and three years later, 1924, Xiao Ye, who was not too old, died with him. The capable and discerning shopkeeper in Gu Zhai left, and the younger son took over. His ability and vision are far behind those of his uncle and father. He has no experience and poor ability to distinguish between calligraphy and painting. He didn't dare to do big business, so he lived on the bottom. Fortunately, Guzhai's cargo base is very strong, that is, sitting on the mountain, selling one set and eating another set, which lasted for 18 years. By 1942, the second year after the Pacific War broke out, it was really unsustainable and had to close down. This ancient village has existed for 80 years. This 80-year-old shop mainly appraises and deals in calligraphy and paintings of past dynasties. It does not deal in porcelain, bronzes and miscellaneous cultural relics, but only some inkstones, ink and lithographs used by literati. After the Guzhai was closed, an antique colleague saw a black lithograph and asked Shao Yun Jr. to give it to him. Shao Yun Jr. asked him to take it with care. People go back and grind off the black on the surface. It turns out to be a bloodstone with good texture and color. Xiao presided over the ancient village of 18 years. He is also a shopkeeper and has an apprenticeship. Although Li Xintian, his apprentice, has little skill, he is much better than his master in appraising the works of Zhang Daqian and Qi Baishi. It can be said that "the master leads the door and practices it personally". Xinyuanzhai, as a famous time-honored brand, has experienced ups and downs since the founding of the People's Republic of China, and it still has certain development. But the times are progressing and people's eating habits are changing. As the main consumers of new drinks such as sour plum soup and cola, young people have their own choices. What's more, now the sour plum soup in Xinyuanzhai has been mass-produced. In this way, it is still facing the ruthless competition in the market, and the texture is far less than that of the chilled sour plum soup made by hand in earlier years. There are only two blue and white porcelain jars a day. If there is, the price will be higher, but it is still not competitive in the market. This is a new problem after the implementation of market economy and national development. How to develop in the future needs to be observed and studied. It has been 200 years, and Xin Yuanzhai still exists, which is not easy. Basic principles of corporate culture: honesty as the foundation, honesty as the key link, honesty in society, honesty in the market, honesty in people's entrepreneurial spirit: unity and hard work, seeking truth from facts and innovation, corporate mission: re-create the glory of old brands and revitalize national enterprises; business purpose: quality first, reputation first, production site slogan: stress management, ensure preservation and create high quality.