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Extraction code: 2u80 Title: priceless

Author: william poundstone

Translator: Lv Jia

Douban score: 7.6

Publishing House: Zhejiang People's Publishing House

Publication year: 20 13-8

Page count: 273

Content abstract: Why is the position with higher price more popular in Broadway theater? Why does $654.38+$00,000 bring pleasure, and $4 million can be doubled? Why do you have to "open your mouth" before bargaining?

In this book, best-selling author William? Poundstone reveals the hidden value psychology. In psychological experiments, people cannot accurately estimate the "fair price", but are strongly influenced by unconscious, irrational, political and other incorrect factors. Marketing experts quickly applied these findings. The "price consultant" gives advice to retailers on how to persuade customers to pay more or less, and the negotiation coach also gives similar advice to help business people negotiate a deal. The brand-new price psychology requires merchants to design price tags, recipes, refunds and discounts, etc.

It can be said that price is the most common invisible persuasion master. No matter who you are, as long as you bargain with others at ordinary times, you can't help reading this book.

About the author: ● American super best-selling author, who has published 13 works so far and was nominated for Pulitzer Prize twice.

● Long-term writing for world-renowned magazines such as Harvard Business Review, new york Times Harpers and Esquire; David, the Today Show? Frequent visits to world-renowned TV and radio programs such as Letterman Evening Show and CBS Morning News; He is also the screenwriter and co-producer of two golden programs on ABC TV.

● Won the National Excellent Scholarship and graduated from Massachusetts Institute of Technology.

● Another masterpiece "Who is the talent that Google wants? , widely known to readers in China.