As mentioned in the Baidu website optimization white paper, Baidu does not promise to display titles and abstracts, especially abstracts, in strict accordance with the contents of titles and descriptions. It will automatically match and display appropriate abstracts according to the keywords searched by users, so that users can understand the main contents of web pages and influence their behavior decisions. (This paragraph is from Baidu search resource platform)
According to the explanation of Baidu search engine, we know that the description of web page display shows different description contents according to different keywords. So a webmaster friend found that the website description summary was not the description content written by himself.
Because each user's search keywords are different, the summary description displayed may be different, so is it necessary to write a summary of the website description for SEO optimization?
If you pay more attention to the brand, or users search for more brand words, then it is necessary to write a description summary. After all, searching for brand words normally shows the titles and descriptions written by SEO optimizers. Moreover, the descriptions of many websites can attract users to click on them to some extent.
If the traffic of website lists, columns and internal pages is large, it is of little significance whether to write a website description summary or not. After all, everyone basically defaults to the summary content at the top of the content page.
Search engines weaken the role of website description abstract, and there is no guarantee that the abstract written by SEO optimizer will be displayed, so it depends on your own preferences whether everyone's website description abstract is written well or not!
TDK tag is just the title tag T. Is it necessary to write the title well in the process of website SEO optimization?
Search engines have not weakened the website title tag. Basically, after the website is included, the title of the page will definitely be displayed. Of course, it will display about 28 words and 56 characters. Therefore, SEO optimizers should pay attention to the main content that can best be displayed.
After users search for keywords, if the title of the website is highly matched, the ranking will be better and the click rate of users will be higher.
A good topic is half a text, not just SEO optimization. We will attach importance to titles on any platform, such as writing articles from the media and getting a good title.
The description summary can be written or not, but the website title is still the focus of optimization. I suggest you write a good title for SEO optimization.