How to design recipes? Cooking is a unique culture. By making recipes, consumers can enjoy it. Therefore, such customers will have a clearer understanding when choosing cooperation. However, menu design is different from other types of design, which requires designers and consumers to communicate well in the process of menu design. Therefore, whether it is recipe design or recipe making, we must clearly know our own consumer groups. In the design process, it is necessary to understand the characteristics of consumer groups, and then make a reasonable design according to this characteristic, in order to win market recognition.