First, the model: the choice of the model is the most important. Some businesses pay attention to good-looking models, but this is not the case, because good-looking models are also divided, such as wearing skirts, but not patting pants. A good model, a model suitable for your own products is good.
Second, the scene: Regarding the shooting background, in order to highlight the main body or unify multiple photos, large-scale movies are usually shot outdoors, that is, the living environment of clothing.
Third, makeup: makeup should match the overall shooting atmosphere, especially the clothes and scenes and the feeling you want to create. You can't catch too much makeup, and usually use cold nude makeup to match the overall clothing and atmosphere. Of course, special circumstances and special analysis, such as some street brands, need to be exaggerated.
Fourth, others: props, collocation, etc. It should be used reasonably according to the style.