Speaking of the Venucia brand, many consumers may be familiar with it.

This brand was born at the end of 2010. In the eyes of many people, it was a newly created brand by Nissan in order to further expand sales in the Chinese market and in response to the national policy of encouraging the development of joint ventures and independent brands.

In 2012, it launched the brand's 1.0 era products based on the then Nissan TIIDA platform, namely D50, R50, R50X, etc. The main selling point at the time was "originating from Nissan and understanding China better". The impression given to consumers is that by using more domestically produced parts, they can buy cheaper "Nissan" quality cars.

At that time, it was the standard product introduction technique of Venucia sales consultants to show customers the powertrain with the word "NISSAN" on it.

Thanks to its affordability, the sales volume of the Venucia brand exceeded 100,000 units at the end of 2013.

However, with the rapid market demand, in addition to relying solely on affordability and Nissan's powertrain endorsement, Venucia brand products have begun to evolve into the 2.0 era.

In 2016, Venucia established an independent design center and launched the "Yi" concept family design with a dynamic and exciting theme to cater to the needs of younger people in automobile products.

At the same time, based on the new design, Venucia also emphasized the concept of "smart" and launched representative products such as Venucia T90, T70, and D60.

The Venucia brand also achieved sales growth again at this stage. In 2016, its annual sales volume was 116,600 vehicles, and by 2018, its annual sales volume exceeded 130,000 vehicles.

But when youthful design and intelligent interconnection have almost become standard features of cars in this era, Venucia once again needs to try new changes and challenges.

So there is this new product of the Venucia 3.0 era that we will focus on next, the Venucia Star.

Looking at the name, we will find that Venucia replaced the original letter + number product naming with the Chinese word "star". In fact, this product is indeed the best product for Venucia. A completely new work.

The first and most important change comes from the product’s technology platform. In the past, Venucia gave people the impression that it was Nissan's old platform, but Venucia not only uses the new VSA intelligent module architecture of the Renault-Nissan-Mitsubishi Alliance, but is also the first product developed on this architecture based on the needs of the Chinese market. .

Vucia is positioned as an A+-class SUV, with a wheelbase of 2756mm, a vehicle width of 1905mm, and a fully flat rear floor, all of which bring a spacious space experience.

Secondly, what has changed is the design.

In terms of appearance, Vesuvius adopts a new design concept "Hunyuan Aesthetics", and its design keywords are the three core design elements of "aura, condensation, and balance".

From a specific point of view, it has some distinctive design manifestations.

For example, the front face of Venucia’s V-Galaxy family. The new generation family-style front face features a large air intake grille inlaid with 66 three-dimensional electroplated star diamonds. The rear uses V-Motif? high-mounted brake lights, which echo the front face and are highly recognizable.

At the same time, Vesuvius also uses a new exclusive high-quality cool black logo, which is embedded on the hood, raising the texture of the vehicle to a new level.

The side design of the product abandons messy lines and pursues fullness and firmness. The curved chrome-plated window line creates the look and feel of a star trail, which is simple and elegant, and is consistent with the name "Star".

In the design of the interior, Venucia also pursues an improvement in quality and has a selling point slogan of "first class".

Vucia hopes to create an intelligent enveloping cockpit, especially the innovative multi-screen integrated T-shaped central control design, which eliminates redundant physical buttons and adds a sense of technology to the vehicle interior.

The suspended center console, a large number of soft materials covered with diamond-shaped quilted quilting, and the leather steering wheel have also been carefully considered in terms of materials and details. processing.

As a first-class SUV, Venucia is also equipped with a canopy-style panoramic sunroof, an ultra-large 1100mm*700mm panoramic sunroof, allowing for an unobstructed view of the scenery and starry sky above.

Of course, as a brand accumulated over the past 9 years, Venucia has also inherited many advantages of Venucia or Nissan products.

For example, in the selection of seats, it still continues the zero-gravity seats that Nissan is accustomed to using. It is developed based on the human body curve and body pressure distribution to provide the maximum cushioning and continuous support for the human body and spine. Effectively reduce riding fatigue and provide comfort.

At the same time, Vesuvius is also equipped with concepts such as queen co-pilot and boss mode.

The Queen's passenger car is equipped with a massage function, a 6-link structure leg rest, a four-way lumbar support, and supports functions such as the seat sliding backwards and the backrest being lowered to 29°.

In boss mode, passengers in the rear seat C can issue the "passenger forward" command through the DA screen or the main driver's voice command. The passenger slides forward and the backrest is vertical to make room for the rear seat. And enjoy massage, seat heating, 27°/35° two-level adjustable rear seat backrest, neck protection and aviation headrest protection, etc.

For another example, Zhiqu Technology is also an inheritance of past Venucia products.

Vuci uses a 12.3-inch full LCD instrument panel and supports AR real-life navigation function.

The central control adopts a 15.6-inch smart touch vertical screen, and applies the next generation high-speed communication architecture and NXP 8-core?CPU flagship processor, the latest ninth-generation operating system?Android?P, etc., to improve Connected experience in vehicles.

Vucia also supports four-tone zone recognition, which can realize a variety of interactions including sunroof control, window control, air conditioning control, global interruption, etc., fully covering voice interaction scenarios.

In addition, Venucia also provides functions such as wireless charging, voiceprint recognition account, keyless entry smart sensor door handle and Polling keyless entry.

It should be said that whether it is from the product platform, interior and exterior design, or the upgrade of comfort and intelligent interconnection, Venucia represents that Venucia has entered a new product stage, and also demonstrates its Competitiveness accumulated through 9 years of independent research and development.

This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.