When it comes to album design, many designers will be confused, such as too many P numbers, complicated typesetting and difficult to grasp the theme. But in fact, mastering the following principles, album design is not that difficult.

First of all, to ensure accuracy.

The most basic element of design is to ensure the accuracy of the content, because the album is basically printed in thousands of copies, and the loss caused by mistakes is immeasurable. Therefore, the accuracy of the album content is particularly important, as small as every word, every picture needs to be carefully reviewed to ensure foolproof.

Second, clarify the purpose and theme.

No matter what kind of creativity is used to design the album, it must be reader-oriented. The purpose of making picture books is also very clear, that is, to show readers, to achieve a certain purpose, so as to promote the operation of the market and avoid creativity for the sake of beauty and creativity. But to understand the psychology of trying to figure out the goal first, and then to be creative around the theme of the album, so as to resonate.

Third, highlight the key points.

Different from ordinary books, picture books can use tens of thousands or even hundreds of thousands of words to express stories, while enterprise picture books only have a very limited number of words and pages to convey content. Therefore, when designing, we should grasp the key points and make a fuss about the key contents.

Fourth, simple and clear.

Customers reading brochures is a means rather than an end, and can only be used as a reference for decision-making. Moreover, in most cases, readers passively accept the information transmitted in the album, and the information that is more easily absorbed by the sensory organs is more likely to invade their subconscious. Don't overestimate readers' ability to understand and analyze information, especially senior decision makers, who don't have much time to think about these ideas. So creativity should be simple and easy to associate.

V. Logic

Any idea must conform to certain logic. It is often difficult for people to understand the meaning quickly if they make an analogy with irrelevant things. Ideas that violate basic logic must be carefully scrutinized unless they are deliberately expressed, so as not to affect the persuasiveness of advertisements.