On May 19, Mr. Whirlpool's smart refrigerator conference and Ali's smart wingman project kick-off meeting were held in Xixi Park, Alibaba, Hangzhou. Mr. Bin's smart refrigerator customized by Whirlpool for Tmall was unveiled at this conference, which surprised the audience. With the theme of "extreme intelligence, extreme freshness and extreme ecology", the conference was jointly organized by Whirlpool (China), Ali Smart, Tmall Electric City and Tmall Miaoxiansheng. Zhang Rongzhong, Senior Vice President and General Manager of Whirlpool (China) Co., Ltd., Xue Qian, General Manager of Ali Smart Life Division, Tian Cheng, General Manager of White Power Division of Tmall Electric City, Shen Qi, Head of Tmall Fresh Marketing, and other leading guests attended the conference together with dozens of domestic media representatives.
▲ The new product release link is also unique.
It is understood that since the launch of the Tmall customized channel last year, Tmall customized products have extended from small household appliances to home appliances such as TVs, air conditioners, refrigerators and washing machines. In this year's Tmall Customization 5 18, Whirlpool stood out from more than 10,000 brands and was successfully selected into the ranks of Tmall Customization, creating a smart refrigerator for Tmall Customization.
The press conference on May 19 kicked off in a sand painting performance about Whirlpool's centenary history and the birth of Mr. Bin's project. Zhang Rongzhong, Senior Vice President of Whirlpool (China), delivered a speech first. He said that the birth of Mr. Bin is the result of the respective advantages of Ali Smart, Tmall Electric City, Tmall Miaosheng and Whirlpool, and it is a model of cross-border integration. Whirlpool is a century-old global home appliance leader, and has been in a leading position in the white electricity market for 14 years. Whirlpool refrigerator has a manufacturing history of more than 80 years. It is the only brand in the industry that has successfully manufactured space refrigerators and space refrigerators. It has strong manufacturing and R&D advantages, as well as a hundred years of big data accumulation. Ali Smart and Tmall have corresponding data advantages, service advantages, channel advantages and logistics advantages. The strong alliance of all parties not only has product leadership, but also has insight into consumer needs and follow-up services. Mr. Bin is a consumer-oriented smart home and smart ecosystem solution jointly launched by all parties.
▲ Zhang Rongzhong, Senior Vice President of Whirlpool (China)
For this refrigerator jointly launched by Ali Smart and Whirlpool, Shallow Snow, general manager of Ali Smart Life Division, said in his speech at the press conference that smart home appliances will be the next traffic portal, and this ability will far exceed our imagination. Shen Qi, head of Tmall's fresh marketing, believes that refrigerators, as a household necessity with strong usage scenarios, carry the most fresh goods, and the mature development of intelligent technology makes it possible to cross-border cooperation between refrigerators and fresh food.
▲ Shallow Snow, General Manager of Ali Smart Life Division
Tian Cheng, general manager of the White Power Division of Tmall Electric City, said that the key word of Tmall's digital home appliances this year is "intelligence", and intelligent digital home appliances have become a hot spot in recent years. Tmall Electric City, in conjunction with several brands, launched a new generation of smart products on Tmall customization, all of which had good growth. The Internet of Things is the next outlet of the Internet industry, and the era of the Internet of Everything has arrived. Tmall Electric City will lead the development of intelligent hardware industry through big data and Tmall customization.
Subsequently, Zhang Rongzhong, Senior Vice President of Whirlpool (China), Shao Xue, General Manager of Ali Smart Life Division, Tian Cheng, General Manager of White Power Division of Tmall Electric City, Shen Qi, Head of Tmall Fresh Marketing, Ye Shangtai, Marketing Director of OS Business Group and Chairman of Zhejiang Baicheng Group Co., Ltd., broke the ice with a hammer and announced the official release of Mr. Bin, Whirlpool Smart Refrigerator. Zhang Rongzhong, Senior Vice President of Whirlpool (China), then gave a detailed explanation of Mr. Bin's refrigerator.
According to Mr. Zhang, this intelligent three-door air-cooled refrigerator adopts Polka textured tempered glass panel design, which endows refrigerator products with multi-level cultural connotations, elegance, classics and inheritance. At the same time, it combines Whirlpool's century-old big data accumulation and modern technology, and has the sixth sense of intelligent temperature control, humidity control and intelligent interaction. It can think like a human and realize humanized operation. Mr. Bin is equipped with multiple temperature probes, which makes the temperature control of the refrigerator more accurate, and the temperature difference is between 0.2℃ and 0.5℃. By controlling the temperature, the food can be stored for a longer time.
▲ Mr. Bin refrigerator
Mr. Bin's intelligent color screen provides consumers with a brand-new smart home lifestyle, which can realize online shopping, food expiration reminder, food management, menu recommendation, online listening to songs and remote control of mobile phones. The mobile phone can not only remotely control the temperature of the refrigerator, unfreeze the ingredients in advance, but also shop. At present, the mobile phone application is Ali Smart App, and online shopping can directly connect Tmall Supermarket and Miaoxiansheng. In other words, users can choose their favorite ingredients through the home refrigerator to purchase, and then place an order for payment, which will be delivered by Tmall's Miaoxiansheng Logistics, and finally directly enter the Whirlpool refrigerator, and the whole system will be opened.
Mr. Bin is not only a refrigerator, it is not only a traditional frozen food storage device, but also a shopping terminal, an intelligent kitchen terminal and a second center for family entertainment anytime and anywhere. As a home appliance with 24-hour uninterrupted power supply, Mr. Bin can completely become the core of the intelligent ecosystem. We can connect other smart devices with Ali smart platform to create a smart ecosystem. Mr. Zhang believes that Whirlpool relies on the strong alliance with Ali Smart, Tmall Electric City and Miaoxiansheng to open up the "two veins" from product to cloud, from manufacturing to service, and from pre-sales to after-sales, so that smart devices, online platforms and users can truly realize "dialogue".
Finally, Mr. Zhang said that when Mr. Bin went public, Whirlpool and Mr. Miao promised to buy a refrigerator of 2,999 yuan and give away a shopping voucher of 3,000 yuan, which was equivalent to "0 yuan giving away a refrigerator for free". Users can shop normally through Miaoxiansheng platform, and the refrigerator will be free. At the same time, all parties also provide customized services, and give the after-sales service promises of "free replacement for ten years" and "only replacement without repair for 365 days".