B2C is a business-to-individual e-commerce mode that e-commerce is classified according to the transaction objects, that is, the e-commerce that commercial organizations directly face consumers. This form of e-mall website is generally dominated by online retail, and online sales activities are mainly carried out with the help of the Internet.
Therefore, B2C mall is more suitable for the enterprise transformation of traditional industries, which are usually retail-oriented, facing the vast number of individual consumers. Therefore, enterprises in traditional industries can expand their business online, open up Internet channels and increase their product sales.
When it comes to online shopping, many people think of mainstream e-commerce platforms such as Taobao, Tmall and JD.COM. Indeed, these large platforms have inherent advantages, and they control most of the online retail traffic. As a result, many brands are rushing in, and everyone wants to share a cup of "flow soup". All kinds of enterprise stores and official flagship stores have been opened one after another ... Although the margin is rising, the rules are changed again and again, and promotions such as through trains are burning money, but what can we do if we don't do this?
Self-built independent mall? In fact, the independent mall was often mentioned in previous years. Many enterprises have made bold attempts, but due to various reasons such as environment and methods, some failures are inevitable. However, with the development of Internet e-commerce and the upgrading of consumption power, independent e-commerce has ushered in new development opportunities.
When it comes to brand independent shopping malls, many people may think of Apple and Xiaomi. Yes, they are all successful cases of developing fan economy. A brand is a valuable brand only if it really has a group of loyal fans. Of course, independent shopping malls are more conducive to brand building and fan marketing.
In addition, three squirrels, Handu Yishe and other well-known Amoy brands have also built their own independent shopping malls. Why? According to many years' experience in the Internet industry, Bian Xiao, a mobile network, also thinks that enterprises are more stable on two legs, and it is increasingly insecure to rely entirely on big platforms such as Tmall and JD.COM!
So let's talk about it first: How to build a website of B2C e-commerce platform?
Firstly, the competition between B2C e-commerce platform website and the other website is analyzed.
How long does it take to register the domain name of the other website from the B2C e-commerce platform website?
You can compete with the other website from Baidu weight analysis of B2C e-commerce platform website!
You can compete for the snapshot analysis of the search engine of the other website from the B2C e-commerce platform website!
You can analyze the total from the websites of B2C e-commerce platform and the search engine pages of competitors' websites!
Can be from the B2C e-commerce platform web analytics chain number!
You can analyze the internal structure and keyword layout of competitors' websites from the website of B2C e-commerce platform!
You can design the interface and user experience from the B2C e-commerce platform web analytics Jingpin website!
You can analyze the website function of competitors from the website of B2C e-commerce platform!
The above points of competitor web analytics are for reference only and may not be perfect, but in addition, you can make a more comprehensive analysis from other entry points.
Second, from the design and development analysis of B2C e-commerce platform website
Analysis on the interface style of B2C e-commerce platform website;
Do you have a favorite peer reference website for B2C e-commerce platform? Or reference websites of other industries? Is the main color of the website red? Blue? Purple? Green? Or other colors? What kind of feeling do you want to give users? Simple? Professional image? Xiao Qingxin? Tall? Or something else?
Analysis of column planning of B2C e-commerce platform website;
See if the B2C e-commerce platform website needs these columns?
1, home page
2.snacks
Cookies and cakes commodity classification: cookies and western cakes Oreo Haoliyou Master Kong Dali Garden
Candy/chocolate commodity column subcategory: candy chocolate chewing gum/throat lozenge
Beverage and beverage commodity subcategories: juice, water, tea drinks, functional drinks, carbonated drinks, Huiyuan juice in farmers' orchards.
Commodity categories of cereals: cereals, cereals, honey, soy milk powder, sesame paste, natural flour, food and milk tea.
Classification of leisure snacks: dried meat and preserved meat/dried bean curd/cooked food puffed food jelly/turtle paste puffed food Wuzhou popcorn Kebikeya potato beef.
Sub-category of nuts/candied goods: melon seeds miss you so much. Red dates, hawthorn, plums, walnuts, nuts, Xiangshan melon seeds and three squirrels.
3. Grain, oil/food
Rice flour commodity column subdivision classification: rice flour is sunny in the morning.
Sub-categories of healthy coarse grains: grains and beans
Commodity subcategories of edible oils: soybean oil blended oil peanut oil olive oil rapeseed oil sunflower seed oil corn oil Lu Hua arowana Hu Jihua Long Da seabuckthorn oil Philip Barry olive oil.
Small categories of kitchen seasoning products: soy sauce, vinegar, seasoning oil, cooking wine, yellow rice wine, seasoning sauce, monosodium glutamate, chicken essence, sugar, Laoganma clever daughter-in-law, Hongxingyuan hot pot material.
Small categories of convenience food commodities: instant noodles/rice noodles/canned ham and sausage with vermicelli/dried noodles. Master kong grains Dojo Baijia silk noodles
Sub-categories of dry goods in north and south: mushroom longan/longan kelp/dried vegetables, auricularia auricula, tremella, lotus seeds/jujube, red dates and mushrooms.
Milk and dairy products subcategory: children's milk yogurt Mengniu Yili Wangzai
Cookies and cakes commodity classification: cookies and western cakes Oreo Haoliyou Master Kong Dali Garden
Candy/chocolate commodity column subcategory: candy chocolate chewing gum/throat lozenge
Beverage and beverage commodity subcategories: juice, water, tea drinks, functional drinks, carbonated drinks, Huiyuan juice in farmers' orchards.
Commodity categories of cereals: cereals, cereals, honey, soy milk powder, sesame paste, natural flour, food and milk tea.
Classification of leisure snacks: dried meat and preserved meat/dried bean curd/cooked food puffed food jelly/turtle paste puffed food Wuzhou popcorn Kebikeya potato beef.
Sub-category of nuts/candied goods: melon seeds miss you so much. Red dates, hawthorn, plums, walnuts, nuts, Xiangshan melon seeds and three squirrels.
Liquor, beer and red wine: Wuliangye Niuer/Niulanshan Caishan
4. Care/Cleaning
Clothing cleaning products column subcategory: laundry liquid softener washing powder laundry soap blue moon
Sub-categories of kitchen and bathroom cleaning products: Mr. Wei Meng, toilet cleaner, detergent and oil stain.
Paper products are classified into different categories: paper, toilet paper, wet tissue, kitchen paper, breeze and soul mate.
Sub-category of room cleaning products: mosquito repellent shoe polish/fresh air brush
Cleaning appliances commodity column subcategory: trash mop/accessories washbasin bucket toilet/bathroom brush Istar
Classification of disposable articles: garbage bags, paper cups, plastic wrap/aluminum foil/baking paper, wonderful and clean.
Imported personal care products: imported facial skin care, imported oral care, female care bath products.
Facial skin care products category: facial cleanser cream/lotion lipstick Baiqueling Han Linghou
Shampoo and Hair Care Products: Shampoo and Hair Care Liquid/Hair Mask/Nutrition Head & Shoulders
Commodity categories of bath products: shower gel, hand sanitizer and Lux soap.
Oral care product category: toothpaste toothbrush black
Sub-category of feminine care products: sanitary napkins
Subcategory of men's care products: shaving care Gillette
5, maternal and child supplies
Imported baby products commodity column subcategory: imported diapers/wipes Curious Kao.
Infant milk powder commodity subcategory: infant formula milk powder Mead Johnson Yili
Chinese-style corset/umbilical protector product subcategory: baby socks Liu Chengxing.
Commodity subcategories of care and cleaning products: daily care products, cosmetics, clothing cleaning, nursing, cleaning and skin care, poodle.
Product classification of saliva towel/sweat absorbent towel: baby blanket/blanket bath towel/bathrobe baby pillow
6, kitchen supplies
Cooking pots and pans small commodities column classification: wok, soup pot, steamer/casserole Supor
Tableware, utensils and daily necessities: water cups, chopsticks, lunch boxes/insulated barrels/pots.
Sub-categories of sealed/fresh-keeping commodities: fresh-keeping boxes, sealed cans and camellias.
Kitchen storage commodity column subcategory: seasoning box
7. Subtype of activity promotion column: daily recommended hot recommended new products release.
8, novice road column subcategory: registration/login password shopping process contact customer service FAQ
9. Subtypes of dynamic information columns: website announcements, industry information, and purchasing skills.
10, payment method column subcategory: online payment account balance payment voucher uses cash on delivery.
1 1. Sub-categories of delivery description column: delivery description, order status description, and signed delivery of brand direct distribution goods.
12. Subcategory of after-sales service column: after-sales service policy, after-sales service process invoice description.
13. Sub-category of member rights column: member description introduces product evaluation and the security of printing account.
14. About our column subcategory: About the mall contacting us for quality credit business cooperation.
Anything else to add?
Bian Xiao, the mobile network, would like to remind everyone that this column of the website of B2C e-commerce platform is for reference only, and can be appropriately increased or decreased according to its actual situation.
Analysis on the front-end development of B2C e-commerce platform website:
At present, B2C e-commerce platform websites generally adopt the current mainstream HTML5+CSS3 front-end development technology, and only develop PC? Or is it compatible with both mobile phones and tablets with adaptive technology? Or do you need to develop the mobile phone side of the B2C e-commerce platform website separately? Do you need to add some mouse sliding effects? Anything else to add?
Analysis on the back-end development of B2C e-commerce platform website:
See if the B2C e-commerce platform website needs these background function development modules?
Commodity management function development module: commodity search module, commodity addition module, commodity classification module, commodity setting module and regional management module;
Order management function development module: order confirmation module, order query module and order data management module;
Marketing activity function development module: commodity promotion module, integral promotion module, coupon module, group purchase module;
Member management function development module: member registration module, member data management module, integral system module, online payment module, commodity consultation evaluation module, order logistics status query module;
Report statistics function development module: real-time business overview module, sales statistics module, financial statistics module;
Information publishing function development module: article management module, article classification module;
Advertising management function development module: carousel map management plate, page advertising map management plate.
Anything else to add?
Bian Xiao, the mobile network, would like to remind everyone that the planning of the background function development module of the B2C e-commerce platform website is for reference only, and can be appropriately increased or decreased according to its actual situation.
Then let's talk about it: Why are some companies doing B2C online shopping malls cheaper?
Bian Xiao, a mobile network, tells you here that this situation exists more or less in many B2C e-commerce platform website construction companies. In order to attract customers, these website companies will break the industry rules by any means and attract customers with low prices. As a result, once customers pay the money, they can't get better service at all, because the price is very low and no one wants to provide better service to the enterprise.
In fact, these B2C e-commerce platform website companies can't provide better services because they don't have experienced technicians. They usually clone other websites in the form of templates. This way of building a website looks faster, but it is not conducive to the maintenance and expansion of functions. Using templates to build a website can be said that the style of the website is basically the same, and there is basically no creative innovation, which is not conducive to SEO to optimize the ranking effect. If business leaders have some requirements for the website, it may be difficult to achieve. In particular, some people who want to do a good job in the marketing promotion of B2C e-commerce industry by applying template websites can only say that the effect will be greatly reduced and the promotion cost will only double.
On the other hand, the editor of mobile network thinks that some B2C e-commerce platform website construction companies use the way of reducing service items to make online shopping malls for enterprises under the condition of low quotation for enterprises. These companies have made good promises for the needs of market competition. Why do they give you this maintenance, this and that? As a result, the mall website was built, the money was available, and finally, any promises and services were gone. Leading to corporate losses, feeling dumb to eat coptis chinensis. Isn't this an example?
Let's talk about it: How much does it cost to build a B2C online mall?
At present, when a customized B2C e-commerce platform website is built in the market, we can see that the quotation ranges from thousands to tens of thousands, then hundreds of thousands to two hundred thousand, even hundreds of thousands to millions. Why? Here, we send a network editor to share a common quotation range for customizing B2C e-commerce platform website construction in the market.
The so-called ready-made mall template station, self-help mall station and low-cost mall station will not be mentioned here.
The cost of customized development of B2C online mall with general basic functions is usually 1 30,000-30,000.
It is very common to build a B2C online mall with more functional requirements or one or two complex functional requirements, and it is also common to start with 50,000+.
65,438+Million+It is very common to open a fully functional customized B2C online mall.
Because the development function of this kind of B2C online mall is complex and the development cycle is relatively long, the above quotation range is for reference only, and there is no unified pricing here. One is based on the budget of the enterprise, and the other is based on the requirements of the enterprise for the website! In addition, when looking for a website-building service provider to shop around, don't be greedy and cheap, choose whoever is cheap, and finally find that the expected effect can't be achieved at all, which not only wastes financial resources, but also wastes the manpower and time cost of docking, and the biggest loss is the enterprise itself.